{"id":24677,"date":"2023-08-02T23:54:40","date_gmt":"2023-08-02T23:54:40","guid":{"rendered":"https:\/\/www.valpak.com\/?p=24677"},"modified":"2023-08-18T21:08:43","modified_gmt":"2023-08-18T21:08:43","slug":"choosing-a-type-of-ad-agency","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/choosing-a-type-of-ad-agency","title":{"rendered":"Choosing A Type of Ad Agency"},"content":{"rendered":"<h2>There are many options and <a href=\"https:\/\/www.indeed.com\/career-advice\/finding-a-job\/types-of-advertising-agencies\">different types of agencies<\/a> out there that specialize in various channels. It is important to understand what each one offers to refine your search efficiently:<\/h2>\n<h3><a href=\"https:\/\/www.valpak.com\/advertise\">Full-Service Ad Agency<\/a><\/h3>\n<p>A one-stop shop that covers it all, from robust demographic data (income, age range, home value, etc.) to direct mail (coupons, envelope inserts and postcards) to digital marketing (directory listings, website design, social media advertising, etc.) and more. It\u2019s like an all-inclusive ad resort, with robust in-house offerings in one network; rather than piecemeal.<\/p>\n<h3>Traditional Ad Agency<\/h3>\n<p>This OG of agencies favors print over digital\u2014it doesn\u2019t mean they\u2019re \u201cdated,\u201d it just means they know how to deliver everything from newspapers to magazines to posters and billboards. And a traditional ad agency is usually a channel ninja when mastering the classic advertising methods.<\/p>\n<h3><a href=\"https:\/\/www.valpak.com\/advertise\/digital-marketing\">Digital Ad Agency<\/a><\/h3>\n<p>Digital agencies can help your company carve its journey in online advertising, digital media, and on the internet with offerings like web design, email, social media, SEO and content marketing. These digital media jugglers will usually combine various channels to get the highest value out of your campaigns.<\/p>\n<h3><a href=\"https:\/\/influencermarketinghub.com\/top-pr-agencies\/\">PR Agency<\/a><\/h3>\n<p>Some agencies specialize in public relations (PR) and offer various services, including media relations, event planning, social media management, public affairs + crisis management, and more. <a href=\"https:\/\/influencermarketinghub.com\/top-pr-agencies\/\">PR agencies<\/a> help companies build and maintain healthy relationships with their public, i.e., customers.<\/p>\n<h3>Media Buying Agency<\/h3>\n<p>An agency specializing in media buying will know precisely where and when to place your ads. They will know where it\u2019s <a href=\"https:\/\/www.valpak.com\/advertise\/blog\/why-you-should-advertise-around-holidays\">seasonally<\/a> effective to place your ads and when, be it billboards, the subway, buses, etc. However, it is important to note that media buyers are <a href=\"https:\/\/www.forbes.com\/sites\/forbeslacouncil\/2019\/04\/30\/is-the-art-of-media-buying-dead\/?sh=69025f2e3b71\">middlemen<\/a> (often, you get less customer service or reporting from them).<\/p>\n<h3>Social Media Agency<\/h3>\n<p>Billions of consumers are on social media nowadays, and it\u2019s the social media agency\u2019s job to get your product \/ service out in front of the right target audience on platforms such as <a href=\"https:\/\/www.linkedin.com\/company\/10721\">LinkedIn<\/a>, Twitter, <a href=\"https:\/\/www.valpak.com\/advertise\/social-media-advertising\">Facebook<\/a>, Instagram, etc. These agencies will know how to drill down demographics in specific areas.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 1000px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/06\/valpak-blue-separator.jpg\" alt=\"image of a blue bar separator\" \/><\/p>\n<h2>Do Your Research (Then Dig Deeper)<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-dogs-digging-in-sand.jpg\" alt=\"image of dogs digging and playing\" \/><\/p>\n<p>Search \u201cbest advertising agency in [my city]\u201d or \u201ctop [my city] ad agency,\u201d and sponsored (paid) search results and pay-to-play agency lists push organic search results to the bottom of page 1, sometimes further. Scroll past the sponsored results or paid agency listings and investigate which agencies are organically coming up\u2014the ones with the most relatable regional content that Google deems reputable enough to place higher in the results, i.e., just below the sponsored results.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-best-ad-search-in-city.jpg\" alt=\"image of google search ad agencies in my city\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Look into some of their <a href=\"https:\/\/online.fliphtml5.com\/czkx\/tern\/\">work<\/a> and if they have partnerships with data providers and market research firms: <a href=\"https:\/\/www.competiscan.com\/\">Competiscan<\/a>, <a href=\"https:\/\/salesfuel.com\/admall\/\">AdMall<\/a>, <a href=\"https:\/\/claritas.com\/prizm-premier\/\">Claritas PRIZM Premier<\/a>, <a href=\"https:\/\/www.mrisimmons.com\/\">MRI-Simmons<\/a>, et al.<\/p>\n<p>Take a deep dive into their website and social media\u2014you can learn a lot about an agency by researching their online presence. Have <a href=\"https:\/\/www.valpak.com\/newsroom\/press-releases\">articles<\/a> been written about them, their clients, and their services in well-respected trade magazines or journals (<a href=\"https:\/\/adage.com\/\">Ad Age<\/a>, <a href=\"https:\/\/www.adweek.com\/\">Adweek<\/a>, etc.)? Look into their <a href=\"https:\/\/www.valpak.com\/advertise\/success-stories\/video-testimonials\">references<\/a> (if available) from former or current clients. Also, it is wise to ask your network or contacts which ad agencies they\u2019ve used, respect and trust (according to a recent <a href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/2\/2021\/11\/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf\">Nielsen<\/a> study, <strong>88% <\/strong>of people trust word-of-mouth).<\/p>\n<p>Because big agencies can seem intimidating, many small business owners are concerned about the size of an agency and if it\u2019s right for them. So, it\u2019s vital to discover <a href=\"https:\/\/www.valpak.com\/advertise\/success-stories\/video-testimonials\">who their clients are<\/a>, how they\u2019ve helped them succeed, what they did to promote the business, and which past campaigns were most successful. Do your research and view <a href=\"https:\/\/www.valpak.com\/advertise\/blog\/data-targeted-offers-drive-4-to-1-return-on-ad-spend-for-specialty-grocer\">case studies<\/a>, white papers, <a href=\"https:\/\/www.valpak.com\/advertise\/resources\/why-should-i-advertise-e-book\">e-books<\/a>, <a href=\"https:\/\/www.valpak.com\/advertise\/blog\">blog posts<\/a>, etc. Think of geography, competition, seasonality, and what you should expect from a campaign with an agency.<\/p>\n<p>Ultimately, choosing the wrong agency is like choosing the wrong home contractor\u2014it may be foundationally off and questionable. In the end, due diligence pays off.<\/p>\n<h3>Local V. National Ad Agencies<\/h3>\n<p><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/how-to-choose-the-best-valpak-advertising-for-your-local-business\">Local advertising<\/a> will generally focus on a specific market or region within a reasonable radius of the business. <a href=\"https:\/\/www.valpak.com\/advertise\/national\">National advertising will cast a much wider net<\/a> to reach millions of people. Locally owned businesses and franchises must communicate why consumers need their products \/ services and how they are better than the competition down the block.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 1000px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-sales-rep-quote-blog-2.jpg\" alt=\"image of a quote from a sales rep about finding an ad agency\" \/><\/p>\n<p>Keeping the marketing local means utilizing TV, radio or direct mail, billboards\u2014even local magazines or newspapers. In today\u2019s world of social media and <a href=\"https:\/\/www.valpak.com\/advertise\/display-advertising\">digital display ads<\/a>, smaller companies can reach millions of potential customers online too.<\/p>\n<p><a href=\"https:\/\/www.valpak.com\/advertise\/national\">National advertisers<\/a> will have access to household data insights and targeting capabilities at scale, thus creating opportunities for segmenting their brand message to increase its impact across various channels, including <a href=\"https:\/\/www.valpak.com\/advertise\/postcards\">direct mail<\/a> and <a href=\"https:\/\/www.valpak.com\/advertise\/digital-marketing\">digital marketing solutions<\/a>. National brands like <a href=\"https:\/\/www.valpak.com\/advertise\/blog\/mcdonalds-marketing-case-study-16-higher-average-ticket\">McDonald\u2019s<\/a> pay millions a year to advertise. In 2022 alone, the Golden Arches spent approximately <a href=\"https:\/\/www.statista.com\/statistics\/286541\/mcdonald-s-advertising-spending-worldwide\/\">$398.3 million<\/a> to spread its message worldwide.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-ad-agency-meeting.jpg\" alt=\"image of different people at a work meeting\" \/><\/p>\n<p><a href=\"https:\/\/www.valpak.com\/advertise\/resources\/how-to-choose-an-ad-agency\">Download our e-book<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many options and different types of agencies out there that specialize in various channels. It is important to understand what each one offers to refine your search efficiently: Full-Service Ad Agency A one-stop shop that covers it all, from robust demographic data (income, age range, home value, etc.) to direct mail (coupons, envelope [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-24677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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Leone"},"url":"https:\/\/www.valpak.com\/advertise\/author\/jleone"}]}},"spectra_custom_meta":{"_edit_lock":["1695850517:37"],"_edit_last":["37"],"_thumbnail_id":["24678"],"_wp_page_template":["siege-2018.php"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["5"],"_yoast_wpseo_wordproof_timestamp":[""],"share_code":[""],"_share_code":["field_5d404f8325c7f"],"_yoast_wpseo_primary_category":[""],"faq_title":[""],"_faq_title":["field_5dee6fccca716"],"faq":[""],"_faq":["field_5dcc1a486b7af"],"_yoast_indexnow_last_ping":["1692392923"],"_yoast_wpseo_title":["Choosing A Type of Ad Agency"],"_yoast_wpseo_metadesc":["There are many options + different types of agencies out there that specialize in various channels--important to understand what each offers."],"_yoast_wpseo_opengraph-title":["Choosing A Type of Ad Agency"],"_yoast_wpseo_opengraph-description":["There are many options + different types of agencies out there that specialize in various channels--important to understand what each offers."],"_yoast_wpseo_twitter-title":["Choosing A Type of Ad Agency"],"_yoast_wpseo_twitter-description":["There are many options + different types of agencies out there that specialize in various channels--important to understand what each offers."],"_crp_cache_3dfe19982eaa54170fb751b7c732910a":["<div class=\"crp_related   crp_related_block   \"><h3>Related blog posts<\/h3><ul class=\"related-posts\"><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/who-is-gen-z-for-marketing\"     class=\"crp_link post-16290\"><figure><img loading=\"lazy\" decoding=\"async\"  width=\"150\" height=\"100\"  src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe.jpg\" class=\"crp_thumb crp_featured\" alt=\"generation z in a cafe\" title=\"Marketing to Gen Z: Who They Are &amp; How They Spend\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe.jpg 2507w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-768x513.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-1024x683.jpg 1024w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe.jpg 2507w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-768x513.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-1024x683.jpg 1024w\" \/><\/figure><span class=\"crp_title\">Marketing to Gen Z: Who They Are & How They Spend<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/path-to-purchase-of-home-improvement-consumers\"     class=\"crp_link post-7677\"><figure><img loading=\"lazy\" decoding=\"async\"  width=\"150\" height=\"109\"  src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/03\/path-to-purchase-of-home-improvement-consumers.jpg\" class=\"crp_thumb crp_featured\" alt=\"path-to-purchase-of-home-improvement-consumers\" title=\"Digital and Mobile Path to Purchase for Home Improvement Consumers\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/03\/path-to-purchase-of-home-improvement-consumers.jpg 680w, https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/03\/path-to-purchase-of-home-improvement-consumers-300x218.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/03\/path-to-purchase-of-home-improvement-consumers.jpg 680w, https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/03\/path-to-purchase-of-home-improvement-consumers-300x218.jpg 300w\" \/><\/figure><span class=\"crp_title\">Digital and Mobile Path to Purchase for Home Improvement Consumers<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/consumer-home-garden-survey-homeowners-needs-wants\"     class=\"crp_link post-26216\"><figure><img loading=\"lazy\" decoding=\"async\"  width=\"150\" height=\"150\"  src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-consumers-150x150.jpg\" class=\"crp_thumb crp_featured\" alt=\"valpak-home-garden-consumers\" title=\"Consumer Home &amp; Garden Survey: Homeowners primed to spend on needs, still waiting for deals on wants\" \/><\/figure><span class=\"crp_title\">Consumer Home &amp; Garden Survey: Homeowners primed to spend on needs,&hellip;<\/span><\/a><\/li><\/ul><div class=\"crp_clear\"><\/div><\/div>"],"_crp_cache_expires_3dfe19982eaa54170fb751b7c732910a":["1743350041"],"_uag_page_assets":["a:9:{s:3:\"css\";s:0:\"\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:0:{}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1787204264\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"],"_crp_cache_2373097f150a2c69513bf0a86ac8a9af":["<div class=\"crp_related   crp_related_block   crp-text-only\"><h3>Related blog posts<\/h3><ul class=\"related-posts\"><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/why-you-should-advertise-when-you-open-a-business\"     class=\"crp_link post-24409\"><span class=\"crp_title\">Why You Should Advertise When You Open A Business<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/social-media-small-business\"     class=\"crp_link post-16509\"><span class=\"crp_title\">Step-by-Step Guide to Social Media for Small Business<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy\"     class=\"crp_link post-25865\"><span class=\"crp_title\">Home & garden survey: Advertising brings in more jobs than referrals or&hellip;<\/span><\/a><\/li><\/ul><div class=\"crp_clear\"><\/div><\/div>"],"_crp_cache_expires_2373097f150a2c69513bf0a86ac8a9af":["1745868668"],"_crp_cache_138e9a060ab71916c4a79dc3e98c5139":["<div class=\"crp_related   crp_related_block   \"><h3>Related blog posts<\/h3><ul class=\"related-posts\"><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/consumer-spending-in-this-year\"     class=\"crp_link post-23611\"><figure><img width=\"150\" height=\"150\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-trends-predictions-150x150.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"Quiet and relax. Self-analysis and sensitivity. Pretty girl practicing yoga outdoors. Beauty in nature, wellness and vitality, life balance.\" style=\"\" title=\"Trends &amp; predictions: What to expect from consumer spending\" decoding=\"async\" loading=\"lazy\" \/><\/figure><span class=\"crp_title\">Trends &amp; predictions: What to expect from consumer spending<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/why-you-should-advertise-when-you-open-a-business\"     class=\"crp_link post-24409\"><figure><img width=\"150\" height=\"100\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/05\/valpak-why-advertise-open-business.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"Small business owner opening restaurant\" style=\"\" title=\"Why You Should Advertise When You Open A Business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/05\/valpak-why-advertise-open-business.jpg 599w, https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/05\/valpak-why-advertise-open-business-300x200.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/05\/valpak-why-advertise-open-business.jpg 599w, https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/05\/valpak-why-advertise-open-business-300x200.jpg 300w\" \/><\/figure><span class=\"crp_title\">Why You Should Advertise When You Open A Business<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/social-media-small-business\"     class=\"crp_link post-16509\"><figure><img width=\"150\" height=\"100\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/04\/social-media-small-business.gif\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"girl-with-laptop-gif\" style=\"\" title=\"Step-by-Step Guide to Social Media for Small Business\" decoding=\"async\" loading=\"lazy\" \/><\/figure><span class=\"crp_title\">Step-by-Step Guide to Social Media for Small Business<\/span><\/a><\/li><\/ul><div class=\"crp_clear\"><\/div><\/div>"],"_crp_cache_expires_138e9a060ab71916c4a79dc3e98c5139":["1788878292"],"_crp_cache_h_8f74ead46e5b22eb2f5252b716dd53fb":["<div class=\"crp_related   crp_related_block   \"><h3>Related blog posts<\/h3><ul class=\"related-posts\"><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy\"     class=\"crp_link post-25865\"><figure><img width=\"150\" height=\"100\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"Young carpenter working with wooden planks\" style=\"\" title=\"Home &amp; garden survey: Advertising brings in more jobs than referrals or word-of-mouth\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg 2507w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-1024x683.jpg 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-768x513.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-1536x1025.jpg 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg 2507w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-1024x683.jpg 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-768x513.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-1536x1025.jpg 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-2048x1367.jpg 2048w\" \/><\/figure><span class=\"crp_title\">Home & garden survey: Advertising brings in more jobs than referrals or&hellip;<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/medical-marketing-how-to-advertise-your-healthcare-practice\"     class=\"crp_link post-8677\"><figure><img width=\"150\" height=\"100\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"medical doctor dentist patient\" style=\"\" title=\"Medical Marketing \u2502 How to Advertise Your Healthcare Practice\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat.jpg 900w, https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat-768x512.jpg 768w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat.jpg 900w, https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat-768x512.jpg 768w\" \/><\/figure><span class=\"crp_title\">Medical Marketing \u2502 How to Advertise Your Healthcare Practice<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/who-is-gen-z-for-marketing\"     class=\"crp_link post-16290\"><figure><img width=\"150\" height=\"100\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"generation z in a cafe\" style=\"\" title=\"Marketing to Gen Z: Who They Are &amp; How They Spend\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe.jpg 2507w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-768x513.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe.jpg 2507w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-768x513.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/GenZ-cafe-1024x683.jpg 1024w\" \/><\/figure><span class=\"crp_title\">Marketing to Gen Z: Who They Are & How They Spend<\/span><\/a><\/li><\/ul><div class=\"crp_clear\"><\/div><\/div>"],"_crp_cache_expires_h_8f74ead46e5b22eb2f5252b716dd53fb":["1787809072"]},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies.jpg",1200,802,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies-300x201.jpg",300,201,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies-768x513.jpg",768,513,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies-1024x684.jpg",1024,684,true],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies.jpg",1200,802,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies.jpg",1200,802,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/valpak-types-ad-agencies.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":0,"uagb_excerpt":"There are many options and different types of agencies out there that specialize in various channels. It is important to understand what each one offers to refine your search efficiently: Full-Service Ad Agency A one-stop shop that covers it all, from robust demographic data (income, age range, home value, etc.) to direct mail (coupons, envelope&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/24677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=24677"}],"version-history":[{"count":10,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/24677\/revisions"}],"predecessor-version":[{"id":24743,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/24677\/revisions\/24743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/24678"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=24677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=24677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=24677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}