{"id":24751,"date":"2023-08-24T15:59:57","date_gmt":"2023-08-24T15:59:57","guid":{"rendered":"https:\/\/www.valpak.com\/?p=24751"},"modified":"2023-08-25T21:32:28","modified_gmt":"2023-08-25T21:32:28","slug":"home-services-ads-we-love","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/home-services-ads-we-love","title":{"rendered":"Home Services Marketing Campaigns: Local Business Ads We Love (&#038; Why!)"},"content":{"rendered":"<p><em>Reading time: 4 minutes<\/em><\/p>\n<p>From search engine optimization (local SEO) to social media marketing to email marketing to <a href=\"https:\/\/www.valpak.com\/advertise\/sem\">local search Google ads<\/a>, plumbers and other businesses in the <a href=\"https:\/\/www.valpak.com\/advertise\/business\/home-repair-service\">home services industry<\/a> have their pick of online marketing strategies to reach potential customers in their service areas. But there\u2019s a reason home services professionals continue to rely on <a href=\"https:\/\/www.valpak.com\/advertise\/direct-mail-marketing\">direct mail<\/a> to reach their target audiences and achieve a positive <a href=\"https:\/\/www.valpak.com\/advertise\/marketing-roi-calculator\">return on investment<\/a>: <strong>It works! <\/strong><\/p>\n<p>We\u2019ve put together local service ads from a variety of home services providers (HVAC, roofing, electricians, etc.) to demonstrate best practices that empower local businesses to drive new leads and conversion rates. We love them&#8230; and hope you do too!<\/p>\n<h2><a href=\"https:\/\/www.standardheating.com\/\">Standard Heating &amp; Air Conditioning<\/a> \u2013 \u201cThe Minneapolis-St. Paul HVAC Experts\u201d<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 20px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/HVAC-PlusOne-Postcard.png\" alt=\"HVAC Postcard Advertising\" \/><\/p>\n<h3>Why We Love It: Strong Offers<\/h3>\n<p>Offers on top services are the key driver of your ad\u2019s success, motivating consumers to contact your business (over a competitor\u2019s) and spend money.<\/p>\n<h3>Other Reasons It Works<\/h3>\n<ul>\n<li>Postcard format that stands out in the mailbox<\/li>\n<li>Phone number and website to easily contact<\/li>\n<li>Top HVAC services for homeowners listed<\/li>\n<li>Local, family-owned home services business<\/li>\n<li>Friendly technician in uniform featured<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/southshoreny.mosquitojoe.com\/\">Mosquito Joe of South Shore<\/a> \u2013 Pest Control Services in Long Island, NY<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 20px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/Mosquito-Joe-Pest-Control-Direct-Mail-Advertising.png\" alt=\"Pest Control shared mail advertising\" \/><\/p>\n<h3>Why We Love It: Dogs <em>AND<\/em> Kids<\/h3>\n<p>For whatever reason, cute and cuddly sells! Home services businesses that incorporate dogs and\/or kids in ads are viewed as friendlier by new customers.<\/p>\n<h3>Other Reasons It Works<\/h3>\n<ul>\n<li>QR code \/ phone call tracking measures response<\/li>\n<li>Compelling offer and call to action for new leads<\/li>\n<li>Recognizable logo and colors for brand awareness<\/li>\n<li>Humor to address potential customer pain points<\/li>\n<li>Descriptive headline listing pest control services<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.kanmoroofing.com\/\">KanMo<\/a> Roofers \u2013 Complete Roofing Solutions in Kansas &amp; Missouri<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 20px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/Roofing-Direct-Mail-Postcard-Advertising.jpg\" alt=\"Roofer Direct Mail Postcard Advertising\" \/><\/p>\n<h3>Why We Love It: Straightforward Imagery<\/h3>\n<p>Top services are communicated in the ad copy as well as the imagery. There\u2019s zero confusion as to which services this home services company does best.<\/p>\n<h3>Other Reasons It Works<\/h3>\n<ul>\n<li>Free estimate offer (home service company favorite)<\/li>\n<li>Easy reporting via QR code \/ unique # for phone calls<\/li>\n<li>Roofing shoppers are 46% more likely to respond to direct mail<\/li>\n<li>Licensed and insured with a wide selection of services<\/li>\n<li>Before-and-after photos demonstrating quality of work<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.naturalaccentslighting.com\/\">Natural Accents Lighting<\/a> \u2013 The Experts in Low-Voltage Landscape Lighting<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 20px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/Holiday-Lighting-Direct-Mail-Advertising.png\" alt=\"Christmas Lighting Holiday Advertising\" \/><\/p>\n<h3>Why We Love It: Embracing Seasonality<\/h3>\n<p>There\u2019s no industry more impacted by seasonality than home services. This small business\u2019s marketing efforts capitalize on a short-term need during slow season.<\/p>\n<h3>Other Reasons It Works<\/h3>\n<ul>\n<li>Limited-time offer + financing options<\/li>\n<li>Features and benefits for new customers<\/li>\n<li>Festive headline and holiday imagery<\/li>\n<li>Diverse small business owners (women \/veteran-owned)<\/li>\n<li>Energy-efficient lighting controlled from phone<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.byersserviceteam.com\/\">Byers Electric Service Team<\/a> \u2013 Highly Trained Residential Electricians<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 20px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/Byers-Electrician-Direct-Mail-Advertising.jpg\" alt=\"Electrician Direct Mail Advertising\" \/><\/p>\n<h3>Why We Love It: Attention-Grabbing Headline<\/h3>\n<p>You have mere seconds to introduce your business to potential customers and a good headline will quickly identify your primary offering \/ value.<\/p>\n<h3>Other Reasons It Works<\/h3>\n<ul>\n<li>Offer variety to appeal to wider customer base<\/li>\n<li>Images \/ copy illustrating types of services provided<\/li>\n<li>Relevant and easy-to-remember phone number<\/li>\n<li>Use of bold yellow color to call attention to offers<\/li>\n<li>Licensed, bonded and insured for prospective customers<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.mollymaid.com\/nw-columbus\/\">Molly Maid of NW Columbus<\/a> \u2013 Go-To Source for Cleaning Services<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 20px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/08\/Molly-Maid-New-Mover-Postcard-Ad.jpg\" alt=\"Molly Maid cleaning company new mover postcard\" \/><\/p>\n<h3>Why We Love It: Personalized Messaging<\/h3>\n<p>Homeowners expect seamless, personalized customer experiences from advertisers. This ad welcomes a new family to the neighborhood by name.<\/p>\n<h3>Other Reasons It Works<\/h3>\n<ul>\n<li>Trusted home services company with customer reviews<\/li>\n<li>Offers for one-time and repeat cleaning services<\/li>\n<li>Easy to schedule via QR code, phone number or website<\/li>\n<li>No contracts and guarantee on quality of work<\/li>\n<li>Free estimate for local customers in the service area<\/li>\n<\/ul>\n<h2>Get Started on Your Home Services Marketing Strategy<\/h2>\n<p>Valpak is the home services marketing agency that harnesses audience data to empower home services providers to reach more potential customers beyond word-of-mouth and referrals. Our <a href=\"https:\/\/www.valpak.com\/advertise\/digital-marketing\">digital marketing services<\/a> boost online presence and complement your print marketing efforts:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.valpak.com\/advertise\/sem\">Pay-per-click (PPC)<\/a> local services ads that get you found on Google search<\/li>\n<li><a href=\"https:\/\/www.valpak.com\/advertise\/website-design\">Web design<\/a> as well as <a href=\"https:\/\/www.valpak.com\/advertise\/business-listing\">business listings<\/a> \/ business profiles on <a href=\"https:\/\/valpak.com\/\">valpak.com<\/a><\/li>\n<li><a href=\"https:\/\/www.valpak.com\/advertise\/social-media-advertising\">Social media advertising<\/a> with Facebook and Instagram ads by target audience<\/li>\n<\/ul>\n<p>Check out our <a href=\"https:\/\/www.valpak.com\/advertise\/blog\">blog for local marketing tips<\/a> and <a href=\"https:\/\/www.valpak.com\/advertise\/success-stories\/video-testimonials\">testimonials<\/a> from home services businesses. Call us today to get started on a comprehensive print and digital marketing plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading time: 4 minutes From search engine optimization (local SEO) to social media marketing to email marketing to local search Google ads, plumbers and other businesses in the home services industry have their pick of online marketing strategies to reach potential customers in their service areas. But there\u2019s a reason home services professionals continue to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-24751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Home Services Local Business Ads We Love (&amp; Why!)<\/title>\n<meta name=\"description\" content=\"Local ads from a variety of home services providers (HVAC, roofing, electricians, etc.) to demonstrate best practices that drive leads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/home-services-ads-we-love\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Services Local Business Ads We Love (&amp; 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