{"id":24842,"date":"2025-12-03T15:41:00","date_gmt":"2025-12-03T15:41:00","guid":{"rendered":"https:\/\/www.valpak.com\/?p=24842"},"modified":"2026-02-09T16:57:32","modified_gmt":"2026-02-09T16:57:32","slug":"how-its-made-valpak-coupons","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/how-its-made-valpak-coupons","title":{"rendered":"How it&#8217;s made: Valpak coupons"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-so-how-are-valpak-coupons-made\">So, how are Valpak coupons made?<\/h2>\n\n\n\n<p>You\u2019d be surprised how much work goes into making your <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">Valpak ad<\/a>. There\u2019s no stuffing the blue envelopes in the back room at Valpak! (Trust us, people ask). So how does your ad go from a super awesome idea to a super successful direct mail promotion?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/valpak-manufacturing-center-image-min-scaled.jpg\" alt=\"the valpak manufacturing center image\"\/><\/figure>\n\n\n\n<p>From concept to creation to the journey through our <a href=\"https:\/\/www.valpak.com\/advertise\/blog\/how-valpak-is-committed-to-sustainability-and-environmentally-friendly-manufacturing-processes\">manufacturing center<\/a> in St. Petersburg, Florida, take a trip with us as we put decades of ad-building experience to work to service our over 60,000 <a href=\"https:\/\/www.valpak.com\/advertise\/national\">national and local clients<\/a>, allowing us to send out over 490 million Blue Envelopes yearly!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-one\">Step one<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-1.jpg\" alt=\"image of map of Florida\"\/><\/figure>\n\n\n\n<p>Once your <a href=\"https:\/\/www.valpak.com\/advertise\/\">Valpak marketing consultant<\/a> processes your order, it heads to sunny St. Pete, Florida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-two\">Step two<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-2.jpg\" alt=\"image of a paint brush on screen\"\/><\/figure>\n\n\n\n<p>Here, our <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">in-house design agency<\/a> designs your ad based on decades of art and offer intelligence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-three\">Step three<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-3.jpg\" alt=\"image of a cat illustratoin on screen\"\/><\/figure>\n\n\n\n<p>After you approve your ad, we send the file to our <a href=\"https:\/\/www.valpak.com\/advertise\/blog\/how-valpak-is-committed-to-sustainability-and-environmentally-friendly-manufacturing-processes\">manufacturing center<\/a> for printing \/ shipping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-four\">Step four<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-4.jpg\" alt=\"monochromatic image on screen\"\/><\/figure>\n\n\n\n<p>Upon arrival, your ad is digitally etched onto an aluminum plate and sent along to the press hall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-five\">Step five<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-5.jpg\" alt=\"illustration of scissors cutting\"\/><\/figure>\n\n\n\n<p>This is where we print, cut and fold your ad, then wind it onto a print reel to transport to collation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-six\">Step six<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-6.jpg\" alt=\"illustrations of coupons\"\/><\/figure>\n\n\n\n<p>In collation, we trim your ad and combine it with ads from national brands and local businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-seven\">Step seven<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-7.jpg\" alt=\"illustrations of coupons in envelope\"\/><\/figure>\n\n\n\n<p>Ads are placed into envelopes, which are then sealed, cut, addressed and stacked into mail trays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-eight\">Step eight<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-8.jpg\" alt=\"illustrations of envelopes on pallets\"\/><\/figure>\n\n\n\n<p>Robots put the trays onto pallets and glide them over to storage until they&#8217;re ready to ship out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-nine\">Step nine<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-9.jpg\" alt=\"illustration of delivery truck\"\/><\/figure>\n\n\n\n<p>When it&#8217;s time to ship, envelopes with your ad are transported to local post offices for delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-ten\">Step ten<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/made-infographic-step-10.jpg\" alt=\"illustration of envlope in mailbox\"\/><\/figure>\n\n\n\n<p>Postal carriers deliver Valpak Blue Envelopes with your ad to mailboxes in your neighborhood.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/header-image-info.jpg\" alt=\"image of a blue how it's made header\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/go.valpak.com\/how-its-made\" target=\"_blank\" rel=\"noreferrer noopener\">Download our &#8220;How it&#8217;s made&#8221; infographic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, how are Valpak coupons made? You\u2019d be surprised how much work goes into making your Valpak ad. There\u2019s no stuffing the blue envelopes in the back room at Valpak! (Trust us, people ask). So how does your ad go from a super awesome idea to a super successful direct mail promotion? From concept to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-24842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How It&#039;s Made: Valpak Coupons<\/title>\n<meta name=\"description\" content=\"You\u2019d be surprised how much work goes into making your Valpak ad. 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You\u2019d be surprised how much work goes into making your Valpak ad. There\u2019s no stuffing the blue envelopes in the back room at Valpak! (Trust us, people ask). So how does your ad go from a super awesome idea to a super successful direct mail promotion? 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