{"id":25865,"date":"2024-02-28T23:42:42","date_gmt":"2024-02-28T23:42:42","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?p=25865"},"modified":"2024-03-05T18:05:42","modified_gmt":"2024-03-05T18:05:42","slug":"home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy","title":{"rendered":"Home &#038; garden survey: Advertising brings in more jobs than referrals or word-of-mouth"},"content":{"rendered":"\n<p>It&#8217;s no mystery that rising mortgage rates and home prices, combined with wavering supply chain issues, labor, etc., all directly affect home service businesses. And while things are <a href=\"https:\/\/www.usnews.com\/news\/economy\/articles\/2024-01-30\/home-prices-come-off-their-highs-post-slight-monthly-decline\">beginning to turn around<\/a>, one thing is sure: advertising is paramount to success.<\/p>\n\n\n\n<p>Valpak surveyed over 200 home &amp; garden (H&amp;G) business owners to better understand their concerns (like rising costs <strong>60%<\/strong>) and priorities (like customer retention and growth <strong>40%<\/strong>), and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"144\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-flowers.jpg\" alt=\"paragraph separator of flowers\" class=\"wp-image-25867\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-flowers.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-flowers-300x60.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Key findings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almost half of H&amp;G businesses get the bulk of their jobs via advertising<\/li>\n\n\n\n<li><strong>69%<\/strong> budget between $10,000 and $75,000 for advertising per year<\/li>\n\n\n\n<li>Seasonality impacts most and many adjust services to stay competitive<\/li>\n\n\n\n<li><strong>9 out of 10<\/strong> agree that direct mail WORKS for their business<\/li>\n\n\n\n<li>More than half plan to increase ad spend this year vs. last<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"144\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-saw.jpg\" alt=\"paragraph separator of saw cutting wood\" class=\"wp-image-25868\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-saw.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-saw-300x60.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-are-always-on-my-mind\">You Are Always On My Mind<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>&#8220;Most of the money has come from my own pocket. But we delegate expenses at the beginning of the season, and towards the middle, we begin to see profit.&#8221;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Every year, H&amp;G business owners carry the weight of various questions on their minds, from economic fears to labor shortages to supply chain troubles and much more. Navigating these challenges requires a good amount of experience, strategy, mutability, problem-solving, and luck. The business owners we surveyed are no different, citing rising costs (<strong>60%<\/strong>) and cash flow (<strong>41%<\/strong>) as their greatest concerns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-concerns.jpg\" alt=\"business owners list of biggest concerns\" class=\"wp-image-25869\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-concerns.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-concerns-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-concerns-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"144\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-shovel.jpg\" alt=\"paragraph separator of shovel\" class=\"wp-image-25870\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-shovel.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-shovel-300x60.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-they-re-out-there-they-just-need-to-know-you-are\">They&#8217;re Out There; They Just Need To Know You Are<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>&#8220;I do my regular social media advertising and customer response page, but on top of that, a lot of the work comes from word-of-mouth referrals.&#8221;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Last year, over <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/us-advertising-forecast-2023-2024-tv-challenges-1235680745\/\">$360 billion<\/a> was spent on advertising from TV to iPhones to coupons in the mail, and that number will only get larger. Translation: businesses need to advertise because, if you&#8217;re not, someone else definitely is, and they&#8217;re selling products and services that most likely match yours. Thus, how will potential consumers in your area or across the nation know if you don&#8217;t get your message out there and in front of their faces? When we asked H&amp;G business owners how they get the lion&#8217;s share of their business, while referrals and word-of-mouth hold significance, <strong>49%<\/strong> said good old-fashioned advertising brought in the most jobs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-bulk-of-business.jpg\" alt=\"business owners list of how they get their bulk of business\" class=\"wp-image-25871\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-bulk-of-business.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-bulk-of-business-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-bulk-of-business-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-to-keep-add-or-change-the-channel\">To Keep, Add Or Change The Channel?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>&#8220;In the home services category, effective marketing hinges on emphasizing reliability, quality, and personalized solutions. Craft a compelling narrative that resonates with homeowners&#8217; needs, showcasing tangible results and customer testimonials. Leverage digital platforms for targeted advertising, utilizing SEO to enhance online visibility. Utilize eye-catching visuals and clear, concise messaging to convey expertise and trustworthiness.&#8221;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Properly tracking and tweaking advertising channels to your company&#8217;s benefit is like finding the perfect ingredients and mixing them to create the best dish for your business. From digital to direct mail, which channels are most popular from the perspective of current business owners? Social media (<strong>72%<\/strong>) takes the top spot of channels H&amp;G advertisers currently use, with email (<strong>52%<\/strong>) coming in second, and direct mail at the #3 spot (<strong>48%<\/strong>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-ad-channels.jpg\" alt=\"business owners list of top 5 marketing channels\" class=\"wp-image-25873\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-ad-channels.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-ad-channels-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-ad-channels-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>The argument for direct mail is strong and getting stronger, as <strong>9 out of 10<\/strong> home and garden businesses use or have considered using direct mail advertising. Maybe for its tactile versatility, where receiving something in your mailbox, holding it in your hand, and then putting it in a pocket or merely up on the fridge as a reminder. Or, an easier, more accessible selection when a homeowner needs improvement, landscaping, window replacement, etc., and they got an offer right in their palm! According to AudienceSCAN\u00ae, <strong>72%<\/strong> of U.S. adults keep and read the ads they get in their mailboxes. <\/p>\n\n\n\n<p>When we asked H&amp;G direct mail advertisers how many years they had used direct mail as part of their business marketing mix, <strong>74%<\/strong> said 3-10+ years. Even more, a whopping <strong>88%<\/strong> agree that direct mail advertising has worked for their business. Here lies the next question: Why? Or what do you like about advertising with direct mail? The top 3 answers were response (<strong>55%<\/strong>), price (<strong>54%<\/strong>), and return on investment (ROI) (<strong>39%<\/strong>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-like-about-directmail.jpg\" alt=\"business owners list of what they like about direct mail\" class=\"wp-image-25874\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-like-about-directmail.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-like-about-directmail-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-like-about-directmail-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"144\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-flowers.jpg\" alt=\"\" class=\"wp-image-25867\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-flowers.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-flowers-300x60.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-budge-that-budget\">Budge That Budget<\/h2>\n\n\n\n<p>Similar to our recent <a href=\"https:\/\/www.valpak.com\/advertise\/resources\/2024-local-advertising-survey\">local advertising survey<\/a>, despite rising cost concerns, most respondents listed healthy advertising budgets. <strong>77%<\/strong> have an annual ad budget of $10,000 or more, with <strong>53%<\/strong> budgeting $25,000 or more for advertising. <strong>54%<\/strong> of these owners also plan to increase their ad spend this&nbsp;year, with <strong>37%<\/strong> planning to maintain current spend.<\/p>\n\n\n\n<p>The big <em>how<\/em>, is how home and garden businesses plan to spend money on advertising. <strong>25%<\/strong> plan to spread it out throughout the year, while <strong>21%<\/strong> take a more cautious approach and move money around based on performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-how-spend-on-ads.jpg\" alt=\"business owners list of spend throughout the year\" class=\"wp-image-25875\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-how-spend-on-ads.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-how-spend-on-ads-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-how-spend-on-ads-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-it-a-season-they-remember\">Make It A Season They Remember<\/h2>\n\n\n\n<p>Home and garden business owners credit April through September as their peak season, with June (<strong>66%<\/strong>) and July (<strong>63%<\/strong>) being the top 2 busiest months. While also recognizing the beginning of the year, January (<strong>68%<\/strong>) and February and the end of the year October, November and December (59%) are their slowest periods. But this doesn&#8217;t mean there aren&#8217;t opportunities to take advantage of all year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-busy-slow-months.jpg\" alt=\"business owners list of busiest and slowest months\" class=\"wp-image-25876\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-busy-slow-months.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-busy-slow-months-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-busy-slow-months-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Slow seasons happen for many businesses. However, during these times, it&#8217;s <a href=\"https:\/\/www.valpak.com\/advertise\/resources\/why-should-i-advertise-e-book\">still essential to advertise<\/a>. Seasons change, but your ads will continue to resonate with customers as things pick up again. For example, a landscape or lawn care company can install holiday lights, clean gutters, pressure wash windows, etc. Similarly, for summer, a snow removal business could use its service trucks to move equipment and gravel around or help with other road maintenance. One must realize how vital ingenuity in advertising is to success\u2014always thinking, brainstorming with staff, and finding new ideas to get the word out about your business. When we asked our respondents if they offer different services by season, <strong>68%<\/strong> said yes. Here\u2019s why:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>&#8220;Because I live in an area that is hot in the summer and has lots of snow in the winter. So we offer general construction and then snow removal in the winter.&#8221;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>&#8220;Due to the colder months, we offer different price deals for customers so they can get products months in advance.&#8221;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>&#8220;I have more time to focus on specific winter-related projects in the off-season, which helps our business to take advantage of more services. It&#8217;s a way to specialize and make the most of the off-season.&#8221;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u201cWhen my sales are not very good, I have to continue my business. Because of that reason and to earn some extra money, I offer different services by seasons.&#8221;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"144\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-saw.jpg\" alt=\"\" class=\"wp-image-25868\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-saw.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-saw-300x60.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reaching-the-right-audience\">Reaching The Right Audience<\/h2>\n\n\n\n<p>Before you launch an advertising campaign, there are two fundamental questions to ask: who should it go to (reach), and how many times (frequency)? There\u2019s a delicate balance between reach and frequency depending on your industry and what you sell. For example, everyone loves pizza. A pizza restaurant can mail every household in a neighborhood without targeting by income or other demographics and get great results. <strong>63%<\/strong> of our respondents take this \u201cspray-and-pray\u201d approach, while <strong>36%<\/strong> target specific audiences or households. Valpak data shows that roofers and other high ticket, low frequency businesses see more success in targeting by home value, age of home, and purchase power to reach the audiences that have the highest probability of buying what they sell.<\/p>\n\n\n\n<p>According to the Rule of 7, consumers will interact with a business 7 times before making a purchase. <strong>6 out of 10<\/strong> business owners we surveyed took this rule to heart, advertising at least monthly to the same audience. Messaging is just as important as frequency. Incentives like coupons give consumers a reason to try or switch to your business. <a href=\"https:\/\/www.valpak.com\/advertise\/resources\/2024-local-advertising-survey\">81% of consumers<\/a> are motivated to try a new business upon receiving a coupon and <strong>17%<\/strong> \u201cusually\u201d make buying decisions based on which coupons they have. But only <strong>76%<\/strong> of businesses use coupons in their advertising. This is an opportunity for businesses to shine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-put-an-offer-on-it\">Put An Offer On It<\/h2>\n\n\n\n<p>The good news is that <strong>8 out of 10<\/strong> of our H&amp;G business owners put offers on their ads. According to our recent Ad Design Survey, <a href=\"https:\/\/www.valpak.com\/advertise\/resources\/the-beginners-guide-to-effective-ad-design-best-practices\">88% of consumers prefer ads with offers<\/a>. <strong>72%<\/strong> of U.S. adults also agree that saving as much money as possible is their #1 shopping priority, and <strong>50%<\/strong> would gladly switch brands if offered a coupon (MRI-Simmons data).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"785\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-ad-tips-strong-offer.jpg\" alt=\"graphic of why a strong offer works in ads\" class=\"wp-image-25878\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-ad-tips-strong-offer.jpg 897w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-ad-tips-strong-offer-300x263.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-ad-tips-strong-offer-768x672.jpg 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/figure>\n\n\n\n<p>Now, if we drill down further and examine which types of offers drive the best response for our respondents&#8217; businesses,<strong> 26%<\/strong> say a free estimate, with <strong>18%<\/strong> crediting a percent-off service and 12% a dollars-off service (<strong>12%<\/strong>). Another way to boost those seasonal challenges is to offer seasonal discounts. Getting consumers to notice your business during peak times can be as crucial as getting them to in the off-season.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-offers.jpg\" alt=\"business owners list of top offers\" class=\"wp-image-25879\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-offers.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-offers-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-offers-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"144\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-shovel.jpg\" alt=\"\" class=\"wp-image-25870\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-shovel.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-shovel-300x60.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tracking-performance\">Tracking Performance<\/h2>\n\n\n\n<p>Advertising is an investment in your company\u2019s future as it exists to generate business, which means more customers and more profits. Measuring the effectiveness of your advertising campaign can help your company better understand the strength of your reach and where and what needs to be tweaked, increased, or decreased. While sales \/ transactions are the clear winner at <strong>40%<\/strong>, Google Analytics, a vital tool for collecting and analyzing user data, is close behind at <strong>35%<\/strong> for tracking\/measuring advertising success\u2014as well as chosen by our respondents (<strong>61%<\/strong>) as the most trustworthy advertising brand.<\/p>\n\n\n\n<p>Metrics are a barometer of how your advertising efforts are doing. Follow the data to steer your campaigns in the right direction with a little bit of science and a little ad magic. Most business owners measure success from new customers coming in and more sales, with only <strong>2%<\/strong> not measuring key performance indicators (KPIs) at all.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-metrics.jpg\" alt=\"business owners list of top metrics to determine ad success\" class=\"wp-image-25881\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-metrics.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-metrics-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-metrics-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>As we say above, advertising is an investment in your business and will boost brand awareness, jobs, profits, and more if done strategically, i.e., with the help of tools and a <a href=\"https:\/\/www.valpak.com\/advertise\">trustworthy \/ knowledgeable ad partner<\/a>.<\/p>\n\n\n\n<p>Trust is the keyword here. Much time and money goes into advertising and finding the right fit for your company, so a business must choose the brand \/ channel for its products and services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-10-brands-trust.jpg\" alt=\"business owners list of top 10 ad brands considered trustworthy\" class=\"wp-image-25882\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-10-brands-trust.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-10-brands-trust-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-10-brands-trust-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>While the survey was blind (sent\/managed by PureSpectrum), H&amp;G business owners still ranked Valpak as the most trustworthy direct mail brand:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-directmail-trust.jpg\" alt=\"business owners list of top 5 direct mail brands considered trustworthy\" class=\"wp-image-25887\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-directmail-trust.jpg 720w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-directmail-trust-300x300.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-top-5-directmail-trust-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-money-money-money\">Money, Money, Money<\/h2>\n\n\n\n<p>There is money to be spent on advertising by H&amp;G businesses as <strong>73%<\/strong> of owners we surveyed listed an annual revenue of $250,000 or more and 35% at <strong>$1 million or more!<\/strong> As advertisers and business owners, we are all seeking success, staying, + growing power. This survey data comes directly from the source\u2014the home services businesses that are on the precipice of American commerce. From maid services to window installers to landscapers to remodelers and more, there is a guide \/ story in the data for everyone to glean and extrapolate value when building their next marketing campaign. Are you spending enough on your advertising efforts and running long enough to make a real impact with your target audience? Are you using the channels your audience prefers and looks to when searching for your type of service? Are you incentivizing sales and rewarding loyalty to returning customers? Knowing how to read the writing on the wall is just as important as the writing itself when driving your company to the next level and beyond. Proven advertising solutions, data-driven insights and a local marketing expert who lives and works in your neighborhood\u2014there\u2019s every reason to partner with <a href=\"https:\/\/www.valpak.com\/advertise\">Valpak on marketing<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no mystery that rising mortgage rates and home prices, combined with wavering supply chain issues, labor, etc., all directly affect home service businesses. And while things are beginning to turn around, one thing is sure: advertising is paramount to success. Valpak surveyed over 200 home &amp; garden (H&amp;G) business owners to better understand their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1952],"tags":[],"class_list":["post-25865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-home-garden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Home &amp; garden survey: Advertising brings in more jobs<\/title>\n<meta name=\"description\" content=\"As advertisers and business owners, we are all seeking success, staying, + growing power. This survey data comes directly from the source!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home &amp; garden survey: Advertising brings in more jobs\" \/>\n<meta property=\"og:description\" content=\"As advertisers and business owners, we are all seeking success\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T23:42:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T18:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2507\" \/>\n\t<meta property=\"og:image:height\" content=\"1673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Home &amp; garden survey: Advertising brings in more jobs than referrals or word-of-mouth\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Leone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy\",\"url\":\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy\",\"name\":\"Home & garden survey: Advertising brings in more jobs\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg\",\"datePublished\":\"2024-02-28T23:42:42+00:00\",\"dateModified\":\"2024-03-05T18:05:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\"},\"description\":\"As advertisers and business owners, we are all seeking success, staying, + growing power. This survey data comes directly from the source!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg\",\"width\":2507,\"height\":1673},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home &#038; garden survey: Advertising brings in more jobs than referrals or word-of-mouth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\",\"name\":\"Jessica Leone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"caption\":\"Jessica Leone\"},\"url\":\"https:\/\/www.valpak.com\/advertise\/author\/jleone\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Home & garden survey: Advertising brings in more jobs","description":"As advertisers and business owners, we are all seeking success, staying, + growing power. This survey data comes directly from the source!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy","og_locale":"en_US","og_type":"article","og_title":"Home & garden survey: Advertising brings in more jobs","og_description":"As advertisers and business owners, we are all seeking success","og_url":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_published_time":"2024-02-28T23:42:42+00:00","article_modified_time":"2024-03-05T18:05:42+00:00","og_image":[{"width":2507,"height":1673,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg","type":"image\/jpeg"}],"author":"Jessica Leone","twitter_card":"summary_large_image","twitter_title":"Home & garden survey: Advertising brings in more jobs than referrals or word-of-mouth","twitter_creator":"@valpak","twitter_site":"@valpak","twitter_misc":{"Written by":"Jessica Leone","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy","url":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy","name":"Home & garden survey: Advertising brings in more jobs","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg","datePublished":"2024-02-28T23:42:42+00:00","dateModified":"2024-03-05T18:05:42+00:00","author":{"@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c"},"description":"As advertisers and business owners, we are all seeking success, staying, + growing power. This survey data comes directly from the source!","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg","width":2507,"height":1673},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/blog\/home-garden-survey-advertising-brings-in-more-jobs-than-referrals-or-word-of-mouth-and-2024-budgets-are-looking-healthy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Home &#038; garden survey: Advertising brings in more jobs than referrals or word-of-mouth"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c","name":"Jessica Leone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","caption":"Jessica Leone"},"url":"https:\/\/www.valpak.com\/advertise\/author\/jleone"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg",2507,1673,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-768x513.jpg",768,513,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising-2048x1367.jpg",2048,1367,true],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-advertising.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":0,"uagb_excerpt":"It&#8217;s no mystery that rising mortgage rates and home prices, combined with wavering supply chain issues, labor, etc., all directly affect home service businesses. And while things are beginning to turn around, one thing is sure: advertising is paramount to success. Valpak surveyed over 200 home &amp; garden (H&amp;G) business owners to better understand their&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/25865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=25865"}],"version-history":[{"count":8,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/25865\/revisions"}],"predecessor-version":[{"id":26085,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/25865\/revisions\/26085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/25866"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=25865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}