![\"paragraph](\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-saw.jpg\")
<\/figure>\n\n\n\nKey findings:<\/h2>\n\n\n\n\n- 77% (up 5% YOY)<\/strong> of homeowners prefer to receive ads that contain an incentive or offer<\/li>\n\n\n\n
- Almost half of H&G businesses get the bulk of their jobs via advertising<\/li>\n\n\n\n
- 25%<\/strong> of consumers budget up to $500 annually on home maintenance, and 33%<\/strong> $750 or higher<\/li>\n\n\n\n
- 63%<\/strong> of H&G businesses budget between $10,000 and $75,000 for advertising per year<\/li>\n\n\n\n
- House owners want services more than once\u2014they want the full-season discount<\/li>\n\n\n\n
- 9 out of 10<\/strong> business owners agree that direct mail WORKS for their company<\/li>\n\n\n\n
- More than half of consumers would like to receive home & lawn offers in the mail<\/li>\n\n\n\n
- Seasonality impacts most businesses, and many adjust services to stay competitive<\/li>\n\n\n\n
- 58%<\/strong> of consumers would switch service providers for a lower cost, 39<\/strong>% with a coupon \/ offer<\/li>\n<\/ul>\n\n\n\n
All growing lawns need maintenance<\/h2>\n\n\n\n\n“Some of these businesses should offer loyalty to customers who have used them so much over the years. That will increase more referrals for their business.”<\/em><\/p>\n\n\n\n“It would be better if the ads were clearer about the actual prices and shipping costs, and included reliable product reviews to make decision-making easier.”<\/em><\/p>\n<\/blockquote>\n\n\n\nHomeowners may need a little more incentive to get them to pick up the phone and call or scan a QR code to learn more details about a particular lawn care company they’re interested in. While it’s no surprise that low cost took the top spot as a motivator for consumers to switch lawn service providers, it’s interesting that customer reviews (40%<\/strong>) moved up a spot from last year, pushing businesses that provide a wide variety of services into third place with 38%<\/strong>.<\/p>\n\n\n\n<\/p>\n\n\n\n![\"graphic](\"https:\/\/www.valpak.com\/wp-content\/uploads\/reasons-motivate-lawn-switch-1024x1016.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n![\"\"](\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/05\/valpak-financial-services-blog-separator2-1024x62.png\")
<\/figure>\n\n\n\nNow we know there is money on the table, and homeowners are more willing to part with it if offered an incentive. 42%<\/strong> of respondents are in it for the long haul, choosing 25%<\/strong> off a full lawn care season as the top offer they want, with 31%<\/strong> seeking 50%<\/strong> off their first lawn service.<\/p>\n\n\n\n<\/p>\n\n\n\n![\"lawn](\"https:\/\/www.valpak.com\/wp-content\/uploads\/lawn-service-offers-receive-1024x1024.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
They’re out there; let them know you are<\/h2>\n\n\n\n\n“Digital advertising with strong targeting and clear performance tracking delivers the best results for our home and garden business. Transparency, measurable ROI, and flexibility are key factors in our advertising decisions.”<\/em><\/p>\n\n\n\n“I think home & garden advertising works best when it is visually appealing and demonstrates practical use, like showing real-life setups or DIY tips. Clear, seasonal promotions also help capture attention.”<\/em><\/p>\n\n\n\n“Home & garden advertising works best when it combines digital strategies with local.”<\/em><\/p>\n\n\n\n“AI has significantly improved my experience by providing highly personalized recommendations for my specific home decor style. It saves a lot of time by filtering through thousands of products to find exactly what fits my garden’s dimensions. However, I would appreciate seeing more diverse budget options in the sponsored search results.”<\/em><\/p>\n<\/blockquote>\n\n\n\nLast year, over $426 billion<\/a> was spent on advertising from TV to iPhones to coupons in the mail, and that number will only get larger. Translation: businesses need to advertise because, if you’re not, someone else definitely is, and they’re selling products and services that most likely match yours. Thus, how will potential consumers in your area or across the nation know if you don’t get your message out there and in front of their faces? When we asked H&G business owners how they get the lion’s share of their business, while referrals (16%<\/strong>) and word-of-mouth (32%<\/strong>) hold significance, 37%<\/strong> said good old-fashioned advertising brought in the most jobs.<\/p>\n\n\n\n\n“Home and garden ads could be more eco-friendly, focusing on sustainable, long-lasting products.”<\/em><\/p>\n<\/blockquote>\n\n\n\n![\"how](\"https:\/\/www.valpak.com\/wp-content\/uploads\/how-owners-get-business-840x1024.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
The combined impact of direct mail \/ digital<\/strong><\/h2>\n\n\n\n\n“I like seeing home & garden advertising that is inspirational and practical, showing how products can actually be used.”<\/em><\/p>\n\n\n\n“I think the only way to have truly effective advertising in this space is to offer a discount in the ad.”<\/em><\/p>\n\n\n\n“Effective home & garden advertising balances seasonal timing, quality visuals, and targeted messaging to reach the right audience.”<\/em><\/p>\n\n\n\n“AI-generated images in ads often showcase impossible, “photoshopped” plants\u2014like bright blue or neon-colored flowers\u2014leading to consumer disappointment.”<\/em><\/p>\n<\/blockquote>\n\n\n\nDirect mail with QR codes to targeted households breaks through the ad noise and finds and gets into the hands of consumers who are looking for and more likely to respond to your products. From digital to direct mail, which channels are most popular from the perspective of current business owners? Mobile display ads (72%<\/strong>) take the top spot of channels H&G advertisers currently use, with social media ads (71%<\/strong>) right on its heels in second, and direct mail at the #3 spot (52%<\/strong>). These results bode well for both mediums as advertisers work to build more cohesive customer journeys by combining direct mail with digital for a robust omnichannel experience to increase engagement and raise ROI.<\/p>\n\n\n\n![\"channels](\"https:\/\/www.valpak.com\/wp-content\/uploads\/owners-top-ad-channels-1024x998.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
All growing lawns need maintenance<\/h2>\n\n\n\n\n“Some of these businesses should offer loyalty to customers who have used them so much over the years. That will increase more referrals for their business.”<\/em><\/p>\n\n\n\n“It would be better if the ads were clearer about the actual prices and shipping costs, and included reliable product reviews to make decision-making easier.”<\/em><\/p>\n<\/blockquote>\n\n\n\nHomeowners may need a little more incentive to get them to pick up the phone and call or scan a QR code to learn more details about a particular lawn care company they’re interested in. While it’s no surprise that low cost took the top spot as a motivator for consumers to switch lawn service providers, it’s interesting that customer reviews (40%<\/strong>) moved up a spot from last year, pushing businesses that provide a wide variety of services into third place with 38%<\/strong>.<\/p>\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\nNow we know there is money on the table, and homeowners are more willing to part with it if offered an incentive. 42%<\/strong> of respondents are in it for the long haul, choosing 25%<\/strong> off a full lawn care season as the top offer they want, with 31%<\/strong> seeking 50%<\/strong> off their first lawn service.<\/p>\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/p>\n\n\n\n
They’re out there; let them know you are<\/h2>\n\n\n\n\n“Digital advertising with strong targeting and clear performance tracking delivers the best results for our home and garden business. Transparency, measurable ROI, and flexibility are key factors in our advertising decisions.”<\/em><\/p>\n\n\n\n“I think home & garden advertising works best when it is visually appealing and demonstrates practical use, like showing real-life setups or DIY tips. Clear, seasonal promotions also help capture attention.”<\/em><\/p>\n\n\n\n“Home & garden advertising works best when it combines digital strategies with local.”<\/em><\/p>\n\n\n\n“AI has significantly improved my experience by providing highly personalized recommendations for my specific home decor style. It saves a lot of time by filtering through thousands of products to find exactly what fits my garden’s dimensions. However, I would appreciate seeing more diverse budget options in the sponsored search results.”<\/em><\/p>\n<\/blockquote>\n\n\n\nLast year, over $426 billion<\/a> was spent on advertising from TV to iPhones to coupons in the mail, and that number will only get larger. Translation: businesses need to advertise because, if you’re not, someone else definitely is, and they’re selling products and services that most likely match yours. Thus, how will potential consumers in your area or across the nation know if you don’t get your message out there and in front of their faces? When we asked H&G business owners how they get the lion’s share of their business, while referrals (16%<\/strong>) and word-of-mouth (32%<\/strong>) hold significance, 37%<\/strong> said good old-fashioned advertising brought in the most jobs.<\/p>\n\n\n\n\n“Home and garden ads could be more eco-friendly, focusing on sustainable, long-lasting products.”<\/em><\/p>\n<\/blockquote>\n\n\n\n<\/figure>\n\n\n\n<\/p>\n\n\n\n
The combined impact of direct mail \/ digital<\/strong><\/h2>\n\n\n\n\n“I like seeing home & garden advertising that is inspirational and practical, showing how products can actually be used.”<\/em><\/p>\n\n\n\n“I think the only way to have truly effective advertising in this space is to offer a discount in the ad.”<\/em><\/p>\n\n\n\n“Effective home & garden advertising balances seasonal timing, quality visuals, and targeted messaging to reach the right audience.”<\/em><\/p>\n\n\n\n“AI-generated images in ads often showcase impossible, “photoshopped” plants\u2014like bright blue or neon-colored flowers\u2014leading to consumer disappointment.”<\/em><\/p>\n<\/blockquote>\n\n\n\nDirect mail with QR codes to targeted households breaks through the ad noise and finds and gets into the hands of consumers who are looking for and more likely to respond to your products. From digital to direct mail, which channels are most popular from the perspective of current business owners? Mobile display ads (72%<\/strong>) take the top spot of channels H&G advertisers currently use, with social media ads (71%<\/strong>) right on its heels in second, and direct mail at the #3 spot (52%<\/strong>). These results bode well for both mediums as advertisers work to build more cohesive customer journeys by combining direct mail with digital for a robust omnichannel experience to increase engagement and raise ROI.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/p>\n\n\n\n
“Some of these businesses should offer loyalty to customers who have used them so much over the years. That will increase more referrals for their business.”<\/em><\/p>\n\n\n\n “It would be better if the ads were clearer about the actual prices and shipping costs, and included reliable product reviews to make decision-making easier.”<\/em><\/p>\n<\/blockquote>\n\n\n\n Homeowners may need a little more incentive to get them to pick up the phone and call or scan a QR code to learn more details about a particular lawn care company they’re interested in. While it’s no surprise that low cost took the top spot as a motivator for consumers to switch lawn service providers, it’s interesting that customer reviews (40%<\/strong>) moved up a spot from last year, pushing businesses that provide a wide variety of services into third place with 38%<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Now we know there is money on the table, and homeowners are more willing to part with it if offered an incentive. 42%<\/strong> of respondents are in it for the long haul, choosing 25%<\/strong> off a full lawn care season as the top offer they want, with 31%<\/strong> seeking 50%<\/strong> off their first lawn service.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n “Digital advertising with strong targeting and clear performance tracking delivers the best results for our home and garden business. Transparency, measurable ROI, and flexibility are key factors in our advertising decisions.”<\/em><\/p>\n\n\n\n “I think home & garden advertising works best when it is visually appealing and demonstrates practical use, like showing real-life setups or DIY tips. Clear, seasonal promotions also help capture attention.”<\/em><\/p>\n\n\n\n “Home & garden advertising works best when it combines digital strategies with local.”<\/em><\/p>\n\n\n\n “AI has significantly improved my experience by providing highly personalized recommendations for my specific home decor style. It saves a lot of time by filtering through thousands of products to find exactly what fits my garden’s dimensions. However, I would appreciate seeing more diverse budget options in the sponsored search results.”<\/em><\/p>\n<\/blockquote>\n\n\n\n Last year, over $426 billion<\/a> was spent on advertising from TV to iPhones to coupons in the mail, and that number will only get larger. Translation: businesses need to advertise because, if you’re not, someone else definitely is, and they’re selling products and services that most likely match yours. Thus, how will potential consumers in your area or across the nation know if you don’t get your message out there and in front of their faces? When we asked H&G business owners how they get the lion’s share of their business, while referrals (16%<\/strong>) and word-of-mouth (32%<\/strong>) hold significance, 37%<\/strong> said good old-fashioned advertising brought in the most jobs.<\/p>\n\n\n\n “Home and garden ads could be more eco-friendly, focusing on sustainable, long-lasting products.”<\/em><\/p>\n<\/blockquote>\n\n\n\n <\/p>\n\n\n\n “I like seeing home & garden advertising that is inspirational and practical, showing how products can actually be used.”<\/em><\/p>\n\n\n\n “I think the only way to have truly effective advertising in this space is to offer a discount in the ad.”<\/em><\/p>\n\n\n\n “Effective home & garden advertising balances seasonal timing, quality visuals, and targeted messaging to reach the right audience.”<\/em><\/p>\n\n\n\n “AI-generated images in ads often showcase impossible, “photoshopped” plants\u2014like bright blue or neon-colored flowers\u2014leading to consumer disappointment.”<\/em><\/p>\n<\/blockquote>\n\n\n\n Direct mail with QR codes to targeted households breaks through the ad noise and finds and gets into the hands of consumers who are looking for and more likely to respond to your products. From digital to direct mail, which channels are most popular from the perspective of current business owners? Mobile display ads (72%<\/strong>) take the top spot of channels H&G advertisers currently use, with social media ads (71%<\/strong>) right on its heels in second, and direct mail at the #3 spot (52%<\/strong>). These results bode well for both mediums as advertisers work to build more cohesive customer journeys by combining direct mail with digital for a robust omnichannel experience to increase engagement and raise ROI.<\/p>\n\n\n\n <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\nThey’re out there; let them know you are<\/h2>\n\n\n\n
\n
\n
<\/figure>\n\n\n\nThe combined impact of direct mail \/ digital<\/strong><\/h2>\n\n\n\n
\n
<\/figure>\n\n\n\n
![\"what](\"https:\/\/www.valpak.com\/wp-content\/uploads\/owner-like-about-ad-direct-mail-1003x1024.png\")
<\/figure>\n\n\n\n![\"Paragraph](\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-shovel.jpg\")
<\/figure>\n\n\n\n![\"reasons](\"https:\/\/www.valpak.com\/wp-content\/uploads\/reasons-switch-pest-service-765x1024.png\")
<\/figure>\n\n\n\n![\"Paragraph](\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-ad-flowers.jpg\")
<\/figure>\n\n\n\n![\"top](\"https:\/\/www.valpak.com\/wp-content\/uploads\/top-home-maintenance-service-668x1024.png\")
<\/figure>\n\n\n\n![\"how](\"https:\/\/www.valpak.com\/wp-content\/uploads\/owners-how-spend-advertising-970x1024.png\")
<\/figure>\n\n\n\n![\"top](\"https:\/\/www.valpak.com\/wp-content\/uploads\/top-reasons-switch-home-maintenance-943x1024.png\")
<\/figure>\n\n\n\n![\"Graph](\"https:\/\/www.valpak.com\/wp-content\/uploads\/home-services-most-like-receive-731x1024.jpg\")
<\/figure>\n\n\n\n![\"how](\"https:\/\/www.valpak.com\/wp-content\/uploads\/how-like-to-receive-lawn-offers-1020x1024.png\")
<\/figure>\n\n\n\n![\"example](\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-home-garden-personalize.jpg\")
<\/figure>\n\n\n\n![\"top](\"https:\/\/www.valpak.com\/wp-content\/uploads\/offers-personal-homeowners-receive-893x1024.png\")
<\/figure>\n\n\n\n![\"charts](\"https:\/\/www.valpak.com\/wp-content\/uploads\/owner-busiest-slowest-months-858x1024.png\")
<\/figure>\n\n\n\n![\"top](\"https:\/\/www.valpak.com\/wp-content\/uploads\/consumer-trust-ad-brands-827x1024.png\")
<\/figure>\n\n\n\n![\"top](\"https:\/\/www.valpak.com\/wp-content\/uploads\/consumer-trust-direct-mail-634x1024.png\")
<\/figure>\n\n\n\n![\"top](\"https:\/\/www.valpak.com\/wp-content\/uploads\/owners-top-ad-brands-782x1024.png\")
<\/figure>\n\n\n\n![\"top](\"https:\/\/www.valpak.com\/wp-content\/uploads\/owners-top-trust-directmail-715x1024.png\")
<\/figure>\n\n\n\n