{"id":28120,"date":"2025-08-21T18:13:50","date_gmt":"2025-08-21T18:13:50","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?p=28120"},"modified":"2025-08-21T18:17:07","modified_gmt":"2025-08-21T18:17:07","slug":"consumer-behavior-is-changing-amid-higher-costs-for-everything","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/consumer-behavior-is-changing-amid-higher-costs-for-everything","title":{"rendered":"Consumer behavior is changing amid higher costs for everything"},"content":{"rendered":"\n<p>Call it inflation, economic uncertainty, tariff woes, but no matter how you phrase it, there is one glaring problem: Prices for just about everything are just too darn high. And every month, it feels like some product (that was already overpriced, mind you) got even pricier. A trip to the grocery store feels like a day at Disneyland. People are used to it, which is <em>not<\/em> a good thing. So they buy less, go out less, do less, or just go without. <a href=\"#high-price-economy-infographic\">Click here<\/a> to jump straight to the infographic.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-2a3d7e6e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/84-percent-american-consumers.jpg ,https:\/\/www.valpak.com\/wp-content\/uploads\/84-percent-american-consumers.jpg 780w, https:\/\/www.valpak.com\/wp-content\/uploads\/84-percent-american-consumers.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/84-percent-american-consumers.jpg\" alt=\"\" class=\"uag-image-28122\" width=\"844\" height=\"165\" title=\"84-percent-american-consumers\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p>And now, according to a recent <a href=\"https:\/\/www.mrisimmons.com\/our-data\/national-studies\/usa\/\">MRI-Simmons study<\/a>, consumers agree that &#8220;most things are too expensive.&#8221; With all the data and headlines blaming it on the economy, of course, and the prices stubbornly refusing to go down, it starts to feel personal.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6020dc84\"><h2 class=\"uagb-heading-text\">Don&#8217;t worry: It&#8217;s not all doom and gloom<\/h2><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"362\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/not-all-doom-gloom.jpg\" alt=\"consumer stats graphics of outlook on economy\" class=\"wp-image-28123\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/not-all-doom-gloom.jpg 883w, https:\/\/www.valpak.com\/wp-content\/uploads\/not-all-doom-gloom-300x123.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/not-all-doom-gloom-768x315.jpg 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/figure>\n\n\n\n<p>In days past, for many, the thought of presenting a coupon at a high-end jewelry store or a fancy restaurant was a bit unheard of. But now, heck, use &#8217;em if you got &#8217;em.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-75d94756 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/10-coupons-per-month.jpg ,https:\/\/www.valpak.com\/wp-content\/uploads\/10-coupons-per-month.jpg 780w, https:\/\/www.valpak.com\/wp-content\/uploads\/10-coupons-per-month.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/10-coupons-per-month.jpg\" alt=\"\" class=\"uag-image-28125\" width=\"902\" height=\"506\" title=\"10-coupons-per-month\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-back-to-the-darker-and-lighter-side-of-things\">Back to the darker (and lighter) side of things<\/h2>\n\n\n\n<p>Maybe things will never fully return to pre-pandemic times. Yet despite some brand attempts at lowering some prices, costs are still rising, thus, the shift in consumer behavior across nearly all demographics in the United States.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"645\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/consumer-behavior-changes.jpg\" alt=\"graphic of consumer behaviors amid higher costs stats\" class=\"wp-image-28126\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/consumer-behavior-changes.jpg 861w, https:\/\/www.valpak.com\/wp-content\/uploads\/consumer-behavior-changes-300x225.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/consumer-behavior-changes-768x575.jpg 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure>\n\n\n\n<p>Advertisers that offer genuine deals drive customer loyalty and encourage shoppers to return to the stores. It&#8217;s about just listening to what the shoppers are saying:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-7b6eedd1 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/coupon-testimonials.jpg ,https:\/\/www.valpak.com\/wp-content\/uploads\/coupon-testimonials.jpg 780w, https:\/\/www.valpak.com\/wp-content\/uploads\/coupon-testimonials.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/coupon-testimonials.jpg\" alt=\"\" class=\"uag-image-28128\" width=\"883\" height=\"900\" title=\"coupon-testimonials\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-time-is-now-be-a-coupon-hero\">The time is now: be a coupon hero<\/h2>\n\n\n\n<p>The results of these studies shed a big light on what&#8217;s going on and how people are feeling. But they also undoubtedly show an excellent opportunity for small and large businesses to capitalize on this crucial moment in history. With consistent advertising done right, using the proper data to target the right groups at the right time with coupons and deals, businesses can overcome their challenges and outshine their competition.<\/p>\n\n\n\n<p>Valpak has marketing specialists who can help you create and implement a strategy based on best practices. Whether <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">shared direct mail<\/a>, <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\">postcards<\/a> or combining and boosting your campaign strategy with <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/digital-marketing\">digital marketing<\/a>, your <a href=\"https:\/\/www.valpak.com\/advertise\/\">local Valpak rep<\/a> can help your business decide which channels are the most suitable for your needs to achieve your advertising goals.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-bffe797b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\" id=\"high-price-economy-infographic\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-prices-infographic-263x1024.jpg ,https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-prices-infographic-scaled.jpg 780w, https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-prices-infographic-scaled.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-prices-infographic-263x1024.jpg\" alt=\"\" class=\"uag-image-28131\" width=\"263\" height=\"1024\" title=\"valpak-prices infographic\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p><strong>Sources: Valpak 2025 Readership Study; Valpak 2025 Consumer Dining Survey; Valpak 2025 Small Business Economic Survey; MRI-Simmons 2025 Q3 Trending Topics Study<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Call it inflation, economic uncertainty, tariff woes, but no matter how you phrase it, there is one glaring problem: Prices for just about everything are just too darn high. And every month, it feels like some product (that was already overpriced, mind you) got even pricier. A trip to the grocery store feels like a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1947,1948,1,1943,1949,1950,1951,1952,1953],"tags":[],"class_list":["post-28120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-beauty-spa","category-blog","category-dining","category-entertainment","category-general-services","category-health-fitness","category-home-garden","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - 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