{"id":7336,"date":"2015-12-17T21:42:17","date_gmt":"2015-12-17T21:42:17","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=post&#038;p=7336"},"modified":"2018-12-27T19:59:17","modified_gmt":"2018-12-27T19:59:17","slug":"digital-call-to-action-ebook","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/digital-call-to-action-ebook","title":{"rendered":"E-book: Learn How to Make Digital CTAs That Work!"},"content":{"rendered":"<p>Picture yourself aimlessly scrolling through your Facebook news feed when you come across an advertisement that makes you pause. Now, this doesn\u2019t normally happen to you. You\u2019ve gotten so good at glossing over ads that you\u2019re almost embarrassed you\u2019re giving this a second look. But the message is so captivating. In fact, the call to action is so incredibly compelling, that within minutes you\u2019re browsing through their website and you\u2019ve subscribed to their weekly newsletter.<\/p>\n<p>Our <a href=\"http:\/\/go.valpak.com\/l\/50492\/2018-06-05\/9qm1xp\/50492\/201800\/FHP_Perfecting_the_Digital_Call_to_Action.pdf\" rel=\"nofollow\"> Digital Call to Action e-book<\/a> was created to show you exactly how to be <strong>that<\/strong> advertisement that stops the scrolls. We\u2019ll examine how to pique consumer interest, grab their attention, and pull them in with effective calls to action. Having a powerful call to action will get you clicks, leads and new customers for your business.<\/p>\n<h2><strong>What is a Call to Action?<\/strong><\/h2>\n<p>A call to action (CTA) is an instruction to the audience to provoke an immediate response. As a small business owner, it\u2019s imperative to master your digital marketing message with a clear and compelling CTA. That\u2019s why we\u2019re happy to share with you our newest e-book, written specifically for the small business owner looking to learn how to perfect their calls to action in an effort to grow their share of the digital market.<\/p>\n<p><em>Perfecting the Digital Call to Action: Choosing the Right Offer for Your Online Marketing Campaigns<\/em> is your ultimate guide to cultivating the perfect CTA. This will not only reach your target demographic, but hone the skills to craft words that will resonate with your audience, and ultimately drive e-commerce sales for your brand.<\/p>\n<h2><strong>CTA Best Practices<\/strong><\/h2>\n<p>Whether you\u2019re just starting to create a digital call to action, or you\u2019re looking for new ways to approach building a stronger one, this is the guide for you. In this e-book we\u2019ve broken down our tried and true best practices for creating an effective digital CTA.<\/p>\n<p>Some of these practices include using the right words, employing the use of clickable buttons, finding the right size for CTAs as related to the rest of the content, keeping branding in mind, and many other tricks from the trade. This guide will dive into each of these best practices and if you follow these tips, we\u2019re confident you\u2019ll have a dynamic and effective message.<\/p>\n<h2><strong>Choosing the Right CTA<\/strong><\/h2>\n<p>You\u2019re a force to be reckoned with in your industry. You know your stuff and you\u2019ve spent a lot of time getting to where you are today. Similarly, at Valpak we spend our hours eating, breathing and yes, sometimes dreaming the marketing and digital advertising life. We\u2019ve seen what does and doesn\u2019t work, and we\u2019re sharing those tips with you to help grow your business.<\/p>\n<p>Not all CTA\u2019s are created equal. What might work incredibly well for one company may not for another. It\u2019s important to outline your goals, have a clearly defined target audience, and know the stage of the buyer\u2019s journey your customer is in. In this e-book we\u2019ll uncover how you can do this to best get desired results.<\/p>\n<h2><strong>Here\u2019s Our Call to Action<\/strong><\/h2>\n<p>Digital advertising is saturated. If you\u2019re looking to stand out, motivate your audience, and get them to do what you want them to, we\u2019re here to show you how. <a title=\"Digital CTA eBook\" href=\"http:\/\/go.valpak.com\/l\/50492\/2018-06-05\/9qm1xp\/50492\/201800\/FHP_Perfecting_the_Digital_Call_to_Action.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Download our e-book<\/a> today to discover how to perfect your brand\u2019s digital CTA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture yourself aimlessly scrolling through your Facebook news feed when you come across an advertisement that [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":12696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-7336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call-to-Action Guide: Examples, Best Practices &amp; Tips<\/title>\n<meta name=\"description\" content=\"Learn how to convert more customers by perfecting your digital call-to-action with this CTA eBook.\" \/>\n<meta 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