{"id":7340,"date":"2018-07-16T13:27:01","date_gmt":"2018-07-16T13:27:01","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=post&#038;p=7340"},"modified":"2020-04-27T18:59:55","modified_gmt":"2020-04-27T18:59:55","slug":"restaurant-coupon-redemptions","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-coupon-redemptions","title":{"rendered":"3 Ways Valpak\u00ae Helps Deliver Restaurant Coupon Redemptions"},"content":{"rendered":"<p><em>Updated July 2018\u00a0<\/em><\/p>\n<p>Delivering your coupons and ensuring higher <a href=\"https:\/\/www.valpak.com\/advertise\/business\/restaurants\">restaurant<\/a> coupon redemptions is a specialty at Valpak. We offer three resources to include in your <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail\">direct mail<\/a> campaign to help increase your redemptions, drive higher ROI and target the right audience for your business. The three resources include: standard inserts, multipanel inserts and loyalty cards.<\/p>\n<h2><strong>1. Standard Inserts<\/strong><\/h2>\n<p>In 2017, Valpak mailed more than 2.3 billion dining, food and beverage ads. One of the most frequently used marketing tools available is the <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail-coupons\">standard insert<\/a> that measures 8.25&#8243; x 3.5&#8243; to fit inside The Blue Envelope\u00ae.<\/p>\n<p>Standard inserts promote lead offers and specific promotions. In addition, including supplementary offers alongside your lead promotions can encourage repeat business, highlight additional products or services you offer and increase coupon redemptions.<\/p>\n<p>Examples of lead and supplementary restaurant offers:<\/p>\n<h3><strong>Lead Offers:<\/strong><\/h3>\n<ul>\n<li>BOGO: Buy one sandwich, get one free<\/li>\n<li>$5 off any purchase of $20 or more<\/li>\n<li>20% off entire check<\/li>\n<li>Buy one menu item, get one \u00bd off<\/li>\n<\/ul>\n<h3><strong>Supplementary\u00a0<\/strong><strong>Offers:<\/strong><\/h3>\n<ul>\n<li>Free fries with purchase of burger &amp; soft drink<\/li>\n<li>$2 off any purchase<\/li>\n<li>Free appetizer or dessert<\/li>\n<\/ul>\n<p>With a\u00a0<a href=\"https:\/\/smallbiztrends.com\/2017\/01\/direct-mail-marketing-statistics.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">household response rate of 3.7%<\/a> \u2013 that\u2019s more than email, paid search, online display and social media \u2013 and a return on <a href=\"http:\/\/salesfuel.com\/direct-mail-roi-exceeds-18\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">investment exceeding 18%<\/a>, direct mail remains a must-do for your business.<\/p>\n<p>Valpak offers personalized <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/roi-performance-tracking\">performance tracking<\/a> to help you measure the success of your direct mail advertising campaign and in-house custom design services for your ads. We can also use your own designs to reach your target audience and increase conversions.<\/p>\n<h2><strong>2. Flyers &amp; Circulars<\/strong><\/h2>\n<p>Our <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail-flyers\">flyers and circulars<\/a> look and feel different than other inserts, ensuring maximum exposure. Consider using them in between your standard insert mailings to increase customer excitement. Choose from multiple formats, including flyers (2, 3 or 6 panels) and circulars (8, 10 or 12 pages).<\/p>\n<p>Our larger print formats are also a great way to showcase your menu, locations and events. Print them in bulk and keep some in your store or take them with you to a local event.<\/p>\n<h2><strong>3. Cardstock and Loyalty Cards<\/strong><\/h2>\n<p>Valpak includes loyalty cards as a marketing tool, which gives you the opportunity to make different kinds of offers like the ever-popular BOGO deals. The cards are printed on high-quality <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail-cardstock\">cardstock<\/a> and include up to two vertical perforations for a tear-off card (punch card) or coupon. You can also choose from various finish and size formats.<\/p>\n<p>Each perforated coupon includes a unique, imprinted code to help track restaurant coupon redemption rates via geographical locale. These unique codes also help to prevent fraud by protecting consumer information and ensuring each coupon is used only once, when applicable. With <a href=\"https:\/\/blog.accessdevelopment.com\/customer-loyalty-statistics-2017-edition#lmktg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">74% of consumers<\/a>\u00a0choosing a store based on a strong loyalty or discount program, loyalty cards offer incentives for customers to keep coming back.<\/p>\n<h3><strong>Get Inside The Blue Envelope Today<\/strong><\/h3>\n<p>Do you want to get more restaurant redemptions and increase your customer conversions? <a href=\"https:\/\/www.valpak.com\/advertise\/contact-us\">Contact us<\/a> to learn how a customized direct mail campaign might benefit you and your restaurant business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delivering your coupons and ensuring higher restaurant coupon redemptions is a specialty at Valpak. We offer three resources<\/p>\n","protected":false},"author":1,"featured_media":14194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-7340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Ways to Improve Restaurant Coupon Redemption Rates<\/title>\n<meta name=\"description\" content=\"Take advantage of the top 3 ways to increase ROI for your restaurant. 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