{"id":7791,"date":"2023-04-04T10:45:03","date_gmt":"2023-04-04T10:45:03","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=post&#038;p=7791"},"modified":"2023-04-04T15:05:28","modified_gmt":"2023-04-04T15:05:28","slug":"salon-marketing-ideas-new-clients","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients","title":{"rendered":"Salon Marketing Ideas to Get New Clients (With Examples!)"},"content":{"rendered":"<p><em>Reading time: 8 minutes<\/em><\/p>\n<p>If you\u2019re a busy salon owner looking for marketing tips that increase brand awareness and bring in new clients, you\u2019ve come to the right place! The beauty industry evolves as quickly as trending hairstyles so it\u2019s important to review your marketing plan often. From <a href=\"https:\/\/www.valpak.com\/advertise\/social-media-advertising\">social media<\/a> to email marketing, here are the top channels and salon promotions to incorporate into your marketing strategy now.<\/p>\n<h2>Facebook Ads &amp; Other Social Media<\/h2>\n<p>After referrals and word-of-mouth, potential clients are most likely to search online to find a new salon and that search often starts with social media.<\/p>\n<p><a href=\"https:\/\/luxehairsalonphoenix.com\/\">Luxe Hair Salon Phoenix<\/a> is a beauty business doing social media marketing right:<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/luxehairsalonphx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this profile on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/luxehairsalonphx\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Luxe Hair Salon Phoenix<\/a> (@<a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/luxehairsalonphx\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">luxehairsalonphx<\/a>) \u2022 Instagram photos and videos<\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Its Instagram business profile shares before and after photos, online reviews and popular services (like balayage and lash extensions). In addition, the local business uses the \u201cabout us\u201d section to promote booking appointments and its contact information.<\/p>\n<p>Salon businesses looking to broaden the reach of their social media business profiles should also consider paid social advertising. It\u2019s a relatively inexpensive way to target your audience by location, demographics, interests and behaviors.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/03\/Fantastic-Sams-Paid-Social-Media-Advertising.png\" alt=\"Fantastic Sam's Paid Social Media Advertising Example\" \/><br \/>\nWhether opting for organic or paid social media (or both!), incorporate video whenever possible. Facebook users watch a total of\u00a0<a href=\"https:\/\/99firms.com\/blog\/facebook-video-statistics\/#gref\">100 million hours<\/a>\u00a0of video content every day. Twitter receives over <a href=\"https:\/\/martech.org\/why-we-care-about-video-advertising\/\">2 billion video views <\/a>daily and TikTok has an average engagement rate of <a href=\"https:\/\/sproutsocial.com\/insights\/tiktok-stats\/\">4.25%<\/a>. Potential clients want that \u201csnackable\u201d content that video delivers so well. Use video to introduce new hairstylists or exclusive giveaways. Research popular hashtags and include them in your posts to expand the searchability of your videos. Most importantly, be authentic!<\/p>\n<p>Another way to connect with consumers is through\u00a0influencers. Beauty influencers\u00a0speaking on behalf of your brand or giving tutorials \/ online reviews for your products will amplify brand awareness and engagement on your\u00a0social media\u00a0platforms.\u00a0This sponsored content requires either a monetary fee (usually for influencers with more than 10,000 followers) or free merchandise for micro-influencers (social media accounts with less than 10,000 followers).<\/p>\n<p>In addition to social media advertising, <a href=\"https:\/\/www.valpak.com\/advertise\/sem\">search engine marketing<\/a> (think Bing and Google ads) is a paid digital marketing tool that helps you quickly connect with a larger audience of new clients and drive more traffic to your salon website.<\/p>\n<h2>Salon Websites &amp; Text Messaging<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Salon-Client-on-Smartphone.jpg\" alt=\"salon client on smartphone\" \/><br \/>\nSalon clients are more mobile and connected than ever before \u2014\u00a0<a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/06\/03\/mobile-technology-and-home-broadband-2021\/\">85% of U.S. adults <\/a>now own a smartphone \u2014 and expect to land on a website that is easy to navigate and responsive to whatever device they are using. A mobile-responsive\u00a0salon\u00a0website\u00a0scales the content to fit any size screen to ensure a pleasant user experience. Optimize it for search engines (SEO) too to bump your business listing up in search results for relevant keywords like \u201ctanning salon Detroit\u201d.<\/p>\n<p>Attention spans are shorter now,\u00a0thanks to the deluge\u00a0of digital content and mobile internet access. Focus your content and make sure it\u00a0grabs the attention of your visitors immediately\u00a0and that your site loads quickly (<a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/#:~:text=So%2C%20how%20fast%20should%20a,seconds%20before%20abandoning%20a%20site.\">under 3 seconds<\/a>, to be exact). Be sure to include\u00a0<a href=\"https:\/\/www.valpak.com\/coupons\/coupon-codes\/featured\">digital codes\/coupons<\/a>\u00a0if your salon\/spa sells products or goods. And along with posting engaging content, include a link to an online booking portal.<\/p>\n<p>When done in a strategic, respectful and relevant way, SMS (text) marketing can also be successful for salons and spas. In fact, <a href=\"https:\/\/www.forbes.com\/sites\/stephanieburns\/2019\/09\/06\/9-clever-ways-to-use-text-messaging-in-your-business\/?sh=301b671f2951\">64% of consumers<\/a> <em>want<\/em> businesses to communicate via text! With your customers\u2019 permission, text is also a great way to book appointments and send offers, reminders and promotions.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/03\/European-Wax-Center-SMS-Appointment-Reminder-Message.jpg\" alt=\"European Wax Center SMS Appointment Reminder\" \/><\/p>\n<h3>Why Consumers Opt In<\/h3>\n<ul>\n<li>77% coupons or deals<\/li>\n<li>50% personal alerts<\/li>\n<li>48% being in the loop<\/li>\n<li>33% more meaningful content<\/li>\n<li>31% no need to go anywhere for info<\/li>\n<\/ul>\n<p>With today\u2019s technology,\u00a0your\u00a0salon\u00a0software\u00a0for booking appointments should also be able to send reminders, follow-ups\/thank-you\u2019s and post-appointment surveys. However, you <em>must<\/em> be in compliance with\u00a0<a href=\"https:\/\/simpletexting.com\/in-depth-guide\/sms-compliance-guide\/introduction-sms-compliance\/\">SMS\u00a0and text message laws and regulations<\/a>.<\/p>\n<h2>Direct Mail Salon Advertising<\/h2>\n<p>52% of Americans have tried a new business because of\u00a0<a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail\">direct mail<\/a>. It\u2019s the cost-effective way to reach your target audience and something to consider as part of your overall salon marketing strategy. But direct mail isn\u2019t a one-size-fits-all salon marketing method. There are multiple formats to consider, depending on the goal of your advertising campaign. Check out these highlights:<\/p>\n<h3><a href=\"https:\/\/www.valpak.com\/advertise\/direct-mail-marketing\">Coupons<\/a><\/h3>\n<p>Coupon inserts are mini billboards that promote your salon business inside a shared mailer (where multiple businesses share the cost to mail). Combine with digital marketing to amplify your salon advertising results.<\/p>\n<h3><a href=\"https:\/\/www.valpak.com\/advertise\/postcards\">Postcards<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/10\/Birthday-Mailers.jpg\" alt=\"birthday mailers for salon owners\" \/><br \/>\nPostcards are a larger-print format that stands out in the mailbox with plenty of advertising real estate to promote your salon to potential clients. Choose from <a href=\"https:\/\/www.valpak.com\/advertise\/postcards-plusone\">PlusOne postcards<\/a> (with enhanced Informed Delivery), an <a href=\"https:\/\/www.valpak.com\/advertise\/postcards-service\">automated postcard service<\/a> (perfect for special events, Valentine\u2019s Day and other holidays) or <a href=\"https:\/\/www.valpak.com\/advertise\/postcards-custom\">custom postcards<\/a> where everything from the mailing list to the mail date is customizable.<\/p>\n<p>Keep in mind, consumers are more likely to respond to postcards than any other type of marketing mail. Including a coupon with your mailer also bumps up the predicted response by\u00a012.1% (USPS data).<\/p>\n<h2>Salon Promotions &amp; Incentives<\/h2>\n<p><a href=\"https:\/\/www.valpak.com\/local\/capitol-heights-md\/aroma-health-relaxation-inc-200726?store=298644\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Aroma-Health-Relaxation-Digital-Coupons.jpg\" alt=\"salon business digital coupons\" width=\"1190\" height=\"522\" \/><\/a><\/p>\n<p>Salon clients are loyal to the core and rarely switch stylists unless they\u2019re unhappy or they move. When searching for a new salon, potential clients consider cost in addition to cleanliness, location, quality and experience. Give them an incentive to book appointments with you vs. another beauty salon with a good offer. Here are the most popular offers by salon type based on years of beauty industry data and research.<\/p>\n<h3>Top Hair Salon Offers<\/h3>\n<ul>\n<li>$____ adult cut (Reg. $____)<\/li>\n<li>$____ shampoo &amp; haircut (Reg. $____)<\/li>\n<li>15% off any haircut &amp; style<\/li>\n<\/ul>\n<h3>Top Nail Salon Offers<\/h3>\n<ul>\n<li>Free\u00a0manicure\u00a0with purchase of a pedicure<\/li>\n<li>20% off any mani-pedi<\/li>\n<li>$_____\u00a0manicure\u00a0&amp; pedicure (Reg. $_____)<\/li>\n<\/ul>\n<h3>Top Salon &amp; Spa Offers<\/h3>\n<ul>\n<li>Free massage (buy one massage, get one free)<\/li>\n<li>$_____ for a 60-minute massage (Reg. $_____)<\/li>\n<li>15% off any 60-minute massage<\/li>\n<\/ul>\n<p>Don\u2019t forget about your loyal customers either! Implement a loyalty program to reward clients and encourage rebooking. Give these brand ambassadors \/ influencers early access to new products, services and special events. Send <a href=\"https:\/\/www.valpak.com\/advertise\/postcards-event\/birthday-mailers\">birthday postcards<\/a> and anniversary emails that include a free offer or gift card.\u00a0<a href=\"https:\/\/www.valpak.com\/advertise\/blog\/7-reasons-print-and-direct-mail-rule\">This blog<\/a> has a helpful infographic on the best offers that work.<\/p>\n<h2>Customer Service &amp; Reputation Management<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Google-My-Business-Salon-Customer-Review.png\" alt=\"google my business salon customer review\" \/><br \/>\nProviding excellent service is the foundation of a successful small business. It builds word of mouth and new client referrals. Don\u2019t forget to reward the referrer! Repeat customers are repeat customers because they are pleased with the service or products they receive.<\/p>\n<p>Your\u00a0online presence\u00a0needs to measure up to great service too.\u00a0<a href=\"https:\/\/www.valpak.com\/advertise\/blog\/online-reputation-management-faqs\">Manage your online reputation<\/a>\u00a0by swiftly handling complaints, questions and other issues to elevate your business to new heights. For example, if your salon is listed on\u00a0Yelp or Google My Business (it should be!) and you receive a negative\u00a0online review, don\u2019t close the page and pretend you never read it. Promptly reply to the customer and objectively validate their concerns. Don\u2019t get too defensive \u2013 potential clients can be turned off if they sense you\u2019re blaming the reviewer. Even if you feel you\u2019re in the right, do whatever is necessary to rectify the situation \u2014 it will be noticed.<\/p>\n<h2>Know How to Network Your Beauty Salon<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Mothers-Day-Salon-Promotion.jpg\" alt=\"mother's day salon and spa promotion\" \/><br \/>\nCreate a small business beauty network in your community by inviting other business owners\u00a0to join in on the action! Sync up with\u00a0local businesses\u00a0that cater to a similar audience (florists, bridal boutiques, restaurants, etc.) and work together to design an online marketing plan. For instance, cross-promote your local business by advertising their Mother\u2019s Day offer(s) on your\u00a0social media\u00a0and digital platforms. In return, they can do the same for your business.<\/p>\n<p>You can also create giveaway\u00a0contests via\u00a0social media, with each\u00a0local business\u00a0providing goods and\/or services prizes. Invite the\u00a0business owner\u00a0to\u00a0your salon\u00a0or spa to enjoy the promotion \u2014 for free. Working together to create promotional ideas\u00a0is a great way to grow your clientele and boost retail sales.<\/p>\n<p>Networking can go a long way when done right but cross-promoting is not a one-time marketing method. You will need to develop a long-term relationship with\u00a0local businesses, which will encourage long-term relationships with customers. It\u2019s a win-win for everyone!<\/p>\n<h2>Email Marketing: Email Newsletters &amp; Appointment Reminders<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Salon-Email-Appointment-Reminder.png\" alt=\"salon email marketing appointment reminder\" \/><br \/>\nAsk your salon clients for their email addresses to create a customer database for email marketing. You can also collect this client info from online contact me \/ appointment request forms.<\/p>\n<p>Once you have a mailing list, send email newsletters to promote sales, loyalty rewards and special events. You might even win back some former clients with this method. It\u2019s crucial you keep the email content fresh. Original content that\u2019s frequent and relevant will create excitement among your target audience. And remember to offer something of value that aligns with what you sell or the salon services you provide.<\/p>\n<p>Email is also a must for appointment reminders. With weeks (sometimes longer) between appointments, clients undoubtedly forget when they booked for an upcoming service. Make it easy for them to remember with a simple email reminder.<\/p>\n<h2>Effective Salon Marketing with Valpak<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 100%; max-width: 500px; height: auto; padding: 0px;\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Friends-Laughing-at-Salon-feat.jpg\" alt=\"effective salon marketing ideas\" \/><br \/>\nFrom nail, tanning and hair salons to day spas and massage therapy centers, beauty and salon businesses that advertise with Valpak see an increase in new clients and repeat customers. Our marketing consultants can assess your marketing strategy and provide salon marketing ideas to help you reach more potential clients now. Contact your\u00a0<a href=\"https:\/\/www.valpak.com\/advertise\/franchise-offices\">local Valpak office<\/a>\u00a0to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has your salon or spa customer-base fallen flat? It may be time to rethink your marketing strategy in order to attract [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":22039,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-7791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salon Marketing Ideas to Get New Clients (With Examples!)<\/title>\n<meta name=\"description\" content=\"The top marketing channels and promotions for busy salon owners looking to increase brand awareness and bring in new clients,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salon Marketing Ideas to Get New Clients (With Examples!)\" \/>\n<meta property=\"og:description\" content=\"The top marketing channels and promotions for busy salon owners to see success\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T10:45:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T15:05:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The top marketing channels and promotions for busy salon owners to see success\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Leone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients\",\"url\":\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients\",\"name\":\"Salon Marketing Ideas to Get New Clients (With Examples!)\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg\",\"datePublished\":\"2023-04-04T10:45:03+00:00\",\"dateModified\":\"2023-04-04T15:05:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\"},\"description\":\"The top marketing channels and promotions for busy salon owners looking to increase brand awareness and bring in new clients,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg\",\"width\":900,\"height\":600,\"caption\":\"beauty salon owner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salon Marketing Ideas to Get New Clients (With Examples!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\",\"name\":\"Jessica Leone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"caption\":\"Jessica Leone\"},\"url\":\"https:\/\/www.valpak.com\/advertise\/author\/jleone\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salon Marketing Ideas to Get New Clients (With Examples!)","description":"The top marketing channels and promotions for busy salon owners looking to increase brand awareness and bring in new clients,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients","og_locale":"en_US","og_type":"article","og_title":"Salon Marketing Ideas to Get New Clients (With Examples!)","og_description":"The top marketing channels and promotions for busy salon owners to see success","og_url":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_published_time":"2023-04-04T10:45:03+00:00","article_modified_time":"2023-04-04T15:05:28+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg","type":"image\/jpeg"}],"author":"Jessica Leone","twitter_card":"summary_large_image","twitter_description":"The top marketing channels and promotions for busy salon owners to see success","twitter_creator":"@valpak","twitter_site":"@valpak","twitter_misc":{"Written by":"Jessica Leone","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients","url":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients","name":"Salon Marketing Ideas to Get New Clients (With Examples!)","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg","datePublished":"2023-04-04T10:45:03+00:00","dateModified":"2023-04-04T15:05:28+00:00","author":{"@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c"},"description":"The top marketing channels and promotions for busy salon owners looking to increase brand awareness and bring in new clients,","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg","width":900,"height":600,"caption":"beauty salon owner"},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/blog\/salon-marketing-ideas-new-clients#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Salon Marketing Ideas to Get New Clients (With Examples!)"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c","name":"Jessica Leone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","caption":"Jessica Leone"},"url":"https:\/\/www.valpak.com\/advertise\/author\/jleone"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg",900,600,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat-768x512.jpg",768,512,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg",900,600,false],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg",900,600,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg",900,600,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2020\/07\/male-owner-feat.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":1,"uagb_excerpt":"Has your salon or spa customer-base fallen flat? It may be time to rethink your marketing strategy in order to attract [\u2026]","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/7791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=7791"}],"version-history":[{"count":20,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/7791\/revisions"}],"predecessor-version":[{"id":24154,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/7791\/revisions\/24154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/22039"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=7791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=7791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=7791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}