{"id":8344,"date":"2016-06-21T15:19:09","date_gmt":"2016-06-21T15:19:09","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=post&p=8344"},"modified":"2018-03-23T13:31:16","modified_gmt":"2018-03-23T13:31:16","slug":"4th-of-july-marketing-unique-campaigns","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/4th-of-july-marketing-unique-campaigns","title":{"rendered":"4th of July Marketing – Unique Campaigns to Learn From"},"content":{"rendered":"

Since the average American consumer spends $300 on the 4th of July<\/a>, there are many ways your business can benefit from this fun, patriotic holiday. Check out some of these 4th of July marketing campaigns and strategies that are sure to catch the eye of American spenders this summer.<\/p>\n

Keep in mind that since consumers may be on vacation for the entire week, it can be more difficult to reach them on their computers. However, they will likely have their smartphones with them wherever they go, interacting on social media, Pinterest, Instagram, and other networks. Being cognizant of marketing campaigns that are optimized for mobile will add support to your campaign and lead to greater engagement and sales.<\/p>\n

Social Media Marketing Examples for\u00a0July 4th<\/h2>\n

Launching an Independence Day Facebook contest is a great way to get your brand and your customers into the American spirit. In 2015, Petco\u2019s \u201cHow to Give Your Cat the Ultimate 4th\u201d<\/a> Facebook post reminded cat owners that not only did the 4th of July land on Caturday, they should have the right to party, too. M&M\u2019s U.S.A. released a limited red, white, and blue chocolate candy blend for $17.76 through Facebook.<\/p>\n

Use your social media networks to promote your product or service by running a patriotic selfie photo contest. Or, keep people engaged with your brand by using a countdown element that unlocks a new deal each day. Pinterest is a great way to share tips and tricks for throwing the perfect 4th of July bash with recipes and decorations, like what you\u2019ll find on the Better Homes and Gardens<\/a> boards.<\/p>\n

Can you think of a creative way to incorporate red, white, and blue into your brand, products, and services so that you can be a part of the Independence Day sharing on social?<\/p>\n

4th of July Marketing with\u00a0Vine or Snapchat<\/h3>\n

Don\u2019t limit your 4th of July marketing to just Facebook, Pinterest, or Twitter. Using your product or service in niche platforms such as Vine or Snapchat can bring a smile and brand awareness to a person\u2019s face. Some creative examples of brands using Vine are Lowe\u2019s Vine loop showing its tools exploding into fireworks or Tide\u2019s up-cycle project.<\/p>\n

Re-imagining your products and presenting them in a different way just may make a potential customer think about your brand in a different way as well.<\/p>\n

Create Content to Promote Across All Channels<\/h2>\n

For instance:<\/p>\n