{"id":25541,"date":"2024-01-22T21:00:41","date_gmt":"2024-01-22T21:00:41","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=testimonial&p=25541"},"modified":"2024-02-19T17:30:48","modified_gmt":"2024-02-19T17:30:48","slug":"texas-pinball-festival","status":"publish","type":"testimonial","link":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival","title":{"rendered":"Texas Pinball Festival"},"content":{"rendered":"\n

Speaker: <\/strong>Ed VanderVeen, Event Organizer<\/p>\n\n\n\n

My name is Ed VanderVeen. I\u2019m one of the organizers for the Texas Pinball Festival held every year in Frisco, Texas. I\u2019ve been advertising with Valpak for three years. The Texas Pinball Festival is a large show. We host designers and artists and special guests. We feature over 400 pinball machines and classic arcade games. I liked advertising with Valpak because I was able to reach an audience that lived around where our event is held.<\/p>\n\n\n\n

My sales rep, Barry, was very easy to work with. He did a great job of explaining to me the different zones, how many people I can reach. He gave me suggestions on what areas we should advertise in, and more importantly, when we should have our\u00a0coupons<\/a>\u00a0go out since my event is a one-time-a-year event. It\u2019s not a year-round thing, so he was very good about talking with us and explaining what the best mail dates would be for our coupon to go out.<\/p>\n\n\n\n

At the end of the show, it\u2019s easy for us to track to see how successful we were. I was able to see the number of coupons redeemed. We saw a 300%\u00a0return on our investment<\/a>. I was able to target the residents surrounding our event, specifically in the Frisco area. I was able to choose the zones that we advertised in.<\/p>\n\n\n\n

I would recommend Valpak to other festivals and shows. I mean, it\u2019s something that you\u2019re going to reach a target audience that lives directly around where your event is held. They\u2019re going to have something they can see. They can carry it with them, they can put it on the refrigerator. They\u2019re not going to forget about it and you can really get what your show is about across to them on this little piece of paper that they\u2019re not going to forget about.<\/p>\n\n\n\n

I would highly recommend it to any comic cons, entertainment venues, restaurants, anything like that in the entertainment industry.<\/p>\n","protected":false},"featured_media":12293,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1973,1945],"class_list":["post-25541","testimonial","type-testimonial","status-publish","has-post-thumbnail","hentry","category-entertainment-testimonials","category-testimonials","rsfv-has-video"],"acf":[],"yoast_head":"\nDirect Mail Advertising Testimonial: Entertainment<\/title>\n<meta name=\"description\" content=\"Find out how Ed VanderVeen used Valpak direct mail to get a 300% ROI for his once-a-year Texas Pinball Festival event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Mail Advertising Testimonial: Entertainment\" \/>\n<meta property=\"og:description\" content=\"Watch now to learn how advertising in the Valpak Blue Envelope drove sales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T17:30:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial-1024x554.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"554\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Direct Mail Advertising Testimonial: Entertainment\" \/>\n<meta name=\"twitter:description\" content=\"Watch now to learn how advertising in the Valpak Blue Envelope drove sales\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival\",\"url\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival\",\"name\":\"Direct Mail Advertising Testimonial: Entertainment\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png\",\"datePublished\":\"2024-01-22T21:00:41+00:00\",\"dateModified\":\"2024-02-19T17:30:48+00:00\",\"description\":\"Find out how Ed VanderVeen used Valpak direct mail to get a 300% ROI for his once-a-year Texas Pinball Festival event.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png\",\"width\":1720,\"height\":930},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Testimonials\",\"item\":\"https:\/\/www.valpak.com\/advertise\/testimonials\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Texas Pinball Festival\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Direct Mail Advertising Testimonial: Entertainment","description":"Find out how Ed VanderVeen used Valpak direct mail to get a 300% ROI for his once-a-year Texas Pinball Festival event.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival","og_locale":"en_US","og_type":"article","og_title":"Direct Mail Advertising Testimonial: Entertainment","og_description":"Watch now to learn how advertising in the Valpak Blue Envelope drove sales","og_url":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_modified_time":"2024-02-19T17:30:48+00:00","og_image":[{"width":1024,"height":554,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial-1024x554.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Direct Mail Advertising Testimonial: Entertainment","twitter_description":"Watch now to learn how advertising in the Valpak Blue Envelope drove sales","twitter_site":"@valpak","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival","url":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival","name":"Direct Mail Advertising Testimonial: Entertainment","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png","datePublished":"2024-01-22T21:00:41+00:00","dateModified":"2024-02-19T17:30:48+00:00","description":"Find out how Ed VanderVeen used Valpak direct mail to get a 300% ROI for his once-a-year Texas Pinball Festival event.","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png","width":1720,"height":930},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/texas-pinball-festival#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Testimonials","item":"https:\/\/www.valpak.com\/advertise\/testimonials"},{"@type":"ListItem","position":3,"name":"Texas Pinball Festival"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png",1720,930,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial-150x150.png",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial-300x162.png",300,162,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial-768x415.png",768,415,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial-1024x554.png",1024,554,true],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png",1536,831,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png",1720,930,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/texas-pinball-festival-advertising-video-testimonial.png",150,81,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author"},"uagb_comment_info":0,"uagb_excerpt":"Speaker: Ed VanderVeen, Event Organizer My name is Ed VanderVeen. I\u2019m one of the organizers for the Texas Pinball Festival held every year in Frisco, Texas. I\u2019ve been advertising with Valpak for three years. The Texas Pinball Festival is a large show. We host designers and artists and special guests. We feature over 400 pinball machines…","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/testimonial\/25541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/testimonial"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/testimonial"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/12293"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}