{"id":25542,"date":"2024-01-22T21:02:20","date_gmt":"2024-01-22T21:02:20","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=testimonial&p=25542"},"modified":"2024-02-19T17:28:52","modified_gmt":"2024-02-19T17:28:52","slug":"jay-dee-dry-cleaners","status":"publish","type":"testimonial","link":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners","title":{"rendered":"Jay Dee Cleaners"},"content":{"rendered":"\n

Speaker:<\/strong> Dave Sabo, Owner<\/p>\n\n\n\n

Hi my name is Dave Sabo and this is Jay Dee Cleaners. So we\u2019re in a Cleveland area and we started in 1946. We\u2019ve been with Valpak since even before I bought this store so 20, 30 years I\u2019d say. So we have four locations right now. Two of them are full price, full service dry cleaners. That\u2019s the JayDee Cleaners. We also have what we call Budget Dry Cleaners. It\u2019s a one-price, low-priced cleaners. Down here at Jay Dee cleaners we get a pretty good return on our\u00a0Valpak advertising.<\/p>\n\n\n\n

I did a report and there were 600 coupons that came back and it did about $12,000 in sales, which is pretty good. We\u2019re increasing our new customer accounts. Every month they\u2019re increasing. We\u2019re retaining our customers a little better. I track these things every month, and virtually, every store I\u2019m getting between 60 and 100 new customers every single month.<\/p>\n\n\n\n

We\u2019re also trying to get more out of a customer. I look at their average sales per year and we\u2019re also trying to inch that up in doing some high-ticket item promotions like the comforter sale will increase the revenue per piece, per garment and all that kind of thing. So low cost advertising expense or entry into the markets. I\u2019ve tried a number of newspapers things. I\u2019ve tried radio. I\u2019ve tried inserts<\/a>. So just the bang for the buck is worth it.<\/p>\n\n\n\n

Depending on your advertising budget, you know, you can really saturate a market, get your name out there, maybe do a 50,000 customer radius around your store the first few months to really get your name going. And this is a good relationship and it\u2019s been successful. If it wasn\u2019t working, I would quit doing it.<\/p>\n","protected":false},"featured_media":12233,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1974,1945],"class_list":["post-25542","testimonial","type-testimonial","status-publish","has-post-thumbnail","hentry","category-general-services-testimonials","category-testimonials","rsfv-has-video"],"acf":[],"yoast_head":"\nDirect Mail Advertising Testimonial: Dry Cleaners<\/title>\n<meta name=\"description\" content=\"Watch now to learn how advertising in the Valpak Blue Envelope helped this dry cleaner get new customers and retain more customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Mail Advertising Testimonial: Dry Cleaners\" \/>\n<meta property=\"og:description\" content=\"Watch now to learn how advertising in the Valpak Blue Envelope drove sales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T17:28:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Direct Mail Advertising Testimonial: Dry Cleaners\" \/>\n<meta name=\"twitter:description\" content=\"Watch now to learn how advertising in the Valpak Blue Envelope drove sales\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners\",\"url\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners\",\"name\":\"Direct Mail Advertising Testimonial: Dry Cleaners\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png\",\"datePublished\":\"2024-01-22T21:02:20+00:00\",\"dateModified\":\"2024-02-19T17:28:52+00:00\",\"description\":\"Watch now to learn how advertising in the Valpak Blue Envelope helped this dry cleaner get new customers and retain more customers\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Testimonials\",\"item\":\"https:\/\/www.valpak.com\/advertise\/testimonials\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jay Dee Cleaners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Direct Mail Advertising Testimonial: Dry Cleaners","description":"Watch now to learn how advertising in the Valpak Blue Envelope helped this dry cleaner get new customers and retain more customers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners","og_locale":"en_US","og_type":"article","og_title":"Direct Mail Advertising Testimonial: Dry Cleaners","og_description":"Watch now to learn how advertising in the Valpak Blue Envelope drove sales","og_url":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_modified_time":"2024-02-19T17:28:52+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial-1024x576.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Direct Mail Advertising Testimonial: Dry Cleaners","twitter_description":"Watch now to learn how advertising in the Valpak Blue Envelope drove sales","twitter_site":"@valpak","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners","url":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners","name":"Direct Mail Advertising Testimonial: Dry Cleaners","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png","datePublished":"2024-01-22T21:02:20+00:00","dateModified":"2024-02-19T17:28:52+00:00","description":"Watch now to learn how advertising in the Valpak Blue Envelope helped this dry cleaner get new customers and retain more customers","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/testimonial\/jay-dee-dry-cleaners#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Testimonials","item":"https:\/\/www.valpak.com\/advertise\/testimonials"},{"@type":"ListItem","position":3,"name":"Jay Dee Cleaners"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png",1920,1080,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial-150x150.png",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial-300x169.png",300,169,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial-768x432.png",768,432,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png",1536,864,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png",1920,1080,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/01\/Jay-Dee-Cleaners-advertising-video-testimonial.png",150,84,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author"},"uagb_comment_info":0,"uagb_excerpt":"Speaker: Dave Sabo, Owner Hi my name is Dave Sabo and this is Jay Dee Cleaners. So we\u2019re in a Cleveland area and we started in 1946. We\u2019ve been with Valpak since even before I bought this store so 20, 30 years I\u2019d say. So we have four locations right now. Two of them are full…","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/testimonial\/25542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/testimonial"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/testimonial"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/12233"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}