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Posted by on Nov 12, 2019 in Seasonal & Events | 1 comment

5 Reasons to Shop on Small Business Saturday

small business saturday

Everyone has a neighborhood restaurant that they love – where the staff knows your name and you stop in every Friday morning for the house specialty. Without regular patrons like you, this mom-and-pop favorite would be no more. Between e-commerce companies offering same-day delivery and massive retail chains with self-checkout, small businesses have been feeling the pressure. It’s up to consumers to make sure that these local establishments continue to thrive! To keep this top of mind, American Express launched Small Business Saturday in 2010. Here are 5 reasons why you should Shop Small on November 30th.

Boosting the Local Economy

When you Shop Small, you’re helping stimulate the local economy. In fact, according to American Express, an average of two-thirds of every dollar spent on small businesses in the U.S. stays in the local community. Your tax dollars are helping to cover the costs of libraries, public services and better schools. Also, these businesses create jobs for many people, who prefer a close-knit working environment over a national chain. They also become destinations for visitors. Having a diverse array of local businesses helps to increase tourism.

Customer Service Like No Other

Building a loyal customer base is all about service. When you make a purchase at a local business, you know the staff are truly happy to help you. Small businesses often have a much better rapport with their customers than large retailers. From knowing customers’ names to what they like to order, small businesses provide personable and memorable service that keeps locals coming back. When your shopping experience is a pleasure, it’s easy to build relationships with the staff and owners.

They Give Back

By shopping small, you’re helping a local business raise funds to give back to your neighborhood. From sponsoring youth sports leagues to hosting community events, small businesses typically support local causes. They go beyond just writing a check and want to strengthen their ties with people in the area by helping in any way they can such as volunteering in a local soup kitchen or donating food.

Locals Helping Locals

Small business owners aren’t going to turn to the big chains when they need something. They’re more likely to pay it forward by shopping small themselves. When they buy locally sourced products or ingredients, these business owners help support their neighbors. This cycle of shopping small helps to bring economic prosperity for the entire community.

All the Feels

Not only are there numerous benefits for your community, but it also just feels better to Shop Small. Helping friends and neighbors be successful in life does the heart a lot of good. It’s easy to find joy knowing that your purchase helps support someone who you’ve grown to call a friend or even a confidant. When you Shop Small, you know that you’re making a difference in your community!

Local businesses need your help to stay open. Small Business Saturday is the perfect opportunity for you to show your favorites you care. It’s your chance to tell the owner how much you appreciate their product or service. People like you are crucial for keeping your community alive – never underestimate the power of shopping small!

Joe Healy is a content marketing expert who enjoys traveling and leading an active lifestyle. 



1 Comment

  1. Thanks for some great insights. How do you then take this one step further and encourage local shopping behavior and community support throughout the year?

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