Black Friday: Deal or No Deal?
It’s almost Black Friday – one of the most anticipated days of the year. Whether you love it or hate it, retailers plan for this day all year and make big money with their “out of this world” prices and “unbeatable” deals. They promise deals that “can’t be matched” and deals you “won’t find anywhere else.” But is this really the truth? Are they really saving you the big bucks they promise?
To find out, we turned to PriceJump, a helpful tool that compares prices from numerous retailers, so you are always sure to get the best deal. We gathered PriceJump data on more than 2,000 products that consumers have searched for since November 1. As the weeks passed, we saw some interesting trends. For example:
- Capitalizing on the growing anticipation surrounding the next installment in the Star Wars universe, the price of an R2-D2 Interactive Astromech Droid rose from $344 in the first week of November, to $389 in week 2, and finally to $658 by week 3.
- Similarly, the price of a Hot Potato Electronic Musical Passing Game doubled, rising from $5 to $10 within the same time period.
It would appear that many retailers slowly raise prices leading up to Black Friday, so when the big day hits they can mark them down for those “big savings.” but in reality, the price has really only gone down to what it originally cost just weeks prior.
Huh. Some deal.
In fact, the data revealed that 35% of the items studied on Amazon.com increased in price by an average of 14%. Another 20% remained flat, while 45% actually decreased in price.
So if some prices went up, and some went down, how can you tell if you are getting a good deal? That’s where PriceJump comes in. You can easily use it online or as a handy app for in-store comparisons before you buy, PriceJump can save you a ton of money this Black Friday.