Why More Stores Are Closing on Black Friday (And Why You Still Won’t Miss Out)
Black Friday. Two little words that always get a big reaction.
People fall into two distinct camps on this biggest shopping day of the year: one group sees it as a turkey-fueled, exhilarating start to the holiday season – a competition against both other shoppers and the retail machine.
Then there are those who consider standing in the cold all night as an affront to family time. Those folks would rather sleep off the meal, turn on a football game, and wait until Cyber Monday. Maybe.
Why Retailers Are Paying Attention
Stores are starting to run the numbers and listen to the folks who stay home. For many, it’s a matter of image: they don’t want to be perceived as being uncaring toward their workers or encouraging an elbow-jabbing free-for-all.
Economics also comes into play. Black Friday prices are often matched from year to year on similar items, and sometimes at several points during the year. The shopping holiday’s sales also slipped 11% from 2013 to 2014, according to the NRF. While some big box stores depend on doorbusters to meet their holiday sales projections, chains that opt out may be following the lead of Seattle-based REI, which recently announced it would close its 143 stores on Black Friday.
As one fan of the outdoor retailer tweeted after the store’s decision: “Sacrifice 1 day of sales for 365 days of brand loyalty.”
Both Sides Win
The good news for both consumers and retailers is that stores are never really closed anymore: they are always open online. You can still apply coupon codes and enjoy holiday seasons perks like free shipping and gift wrapping when you shop on the Internet. Some stores will offer Black Friday-level discounts online.
Then, of course, there’s Cyber Monday, Green Monday and Super Saturday. Some of the best prices are seen in December as retailers enter panic mode.
Closed on Black Friday
Here’s the latest list of retailers that will keep their brick-and-mortar stores shuttered on Black Friday:
- Barnes and Noble
- Bed Bath and Beyond
- Burlington Coat Factory
- Crate and Barrel
- DSW shoes
- Harbor Freight
- Home Depot
- Home Goods
- Neiman Marcus
- P.C. Richard & Son
- Pier 1 Imports
- Radio Shack
- Sam’s Club
- Sur La Table
- TJ Maxx
- True Value
With a one-day holiday turning into a week-long shopping spree, there’s no reason for Black Friday lovers and stay-at-homers to fight. There’s room at the table for both traditions, and everybody saves money.