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"Valupack" featured last night on ABC-TV show "The Middle"

Watch the video here.

Special Spark: "Valupak" featured last night on ABC-TV show "The Middle"

During last night's ABC-TV sitcom "The Middle," millions of viewers learned about all the great coupons found in our envelope, which is referred to on the show as "Valupak." But we all know who they're talking about.

The scene involves a boy talking to his sister about Mother's Day. He has spread out dozens of coupons on the kitchen table and he says to her: "Have you heard of this Valupak? It's loaded with literally hundreds of dollars in savings. And it comes in this handy carrying case (he holds up the envelope)."

The scene is pretty funny and runs almost 2 minutes. Even though the name "Valupak" is used to describe our product on the show, media hits like this help advance our brand to national audiences. This kind of incredible exposure still helps to connect our brand with coupons, savings and great value for consumers.

Free money could be hidden in your mailbox

DuBois, Clearfield County, Pa. - Mark Zmitravich knows his mail. he's been delivering it in DuBois almost his entire life. Zmitravich says he started with the postal service decades ago. "Well I've been a mail carrier for about 38 plus years," says Zmitravich. Watch the video...

 

Check Your Mail - St. Pete Coupon Firm Giving Away Free Money

How often do you open your mail to receive those blue envelopes full of coupons that you then toss right into the trash? You may want to open them first, there's a chance you could have thrown away free money. In celebration of its 50th year in business, St. Petersburg-based Valpak will be mailing $100 checks to a few lucky people across the country every month this year. read more...

 

$100 checks hidden in Valpak envelopes

If you receive coupons every month from Valpak, you could be saving money as well as making it. The company is hiding $100 dollar checks inside some envelopes. Valpak expanded the program nationwide this year to celebrate its 50th anniversary. The company wants you to know the check is real. Watch the video here...

There may be a $100 check in your mail

The company started the giveaway, nationwide, three years ago. Out of 36 checks in 2017, only 7 were cashed in her area. Hundreds of dollars from an advertising company's yearly promotion are going unclaimed because people think it's fake. It involves the coupon book ValPak that you get in the mail. Some of them have a check inside for $100. Watch the video here...

Technology Helps Franchises Improve Operations

The internet age has evolved the way marketers interact with their audience both online and offline. Now more than ever, small-and medium- sized businesses are tasked with launching digital and print marketing campaigns to stay relevant to today's consumers. read more...

Valpak mentioned on the Today Show

This morning Valpak was mentioned during a 4-minute news segment about V-commerce on the Today Show. The segment focused on new online shopping companies called digitally native vertical brands - �V-commerce� for short – because they traditionally don�t have brick-and-mortar stores.

Valpak was mentioned at the 1:45 mark by Today Show financial editor, Jean Chatzky. She explains how these V-commerce companies use direct mail to promote their businesses. She says, "You may receive a mailer that looks like a Valpak."

It's a brief mention, but nevertheless, seen by millions of viewers. See the video.

From Marine to Marketing Mogul

June issue features Mike Lozier's profile in a two-page spread for the publication's Veterans in Franchising section on pages 48-49. For Mike Lozier, the transition from Officer of the United States Marine Corps to Valpak franchise owner was not one without much consideration. read more...

Valpak gets its �closeup� on prime-time TV

Black-ish on Jan. 18. The eleventh episode of season 3 opens with the main character, Dre Johnson, rifling through the Blue Envelope and realizing the carpet cleaning coupon is missing. His meme-worthy rant, "It is against the law to open another man's Valpak!" was seen by 5.75 million viewers (Nielsen). View the video clip.

A Call for Corporate Action!

Clearwater Parks and Recreation partnered with Valpak for a major clean-up at Moccasin Lake Nature Park. Valpak brought a large group of eager employees to help transform the nature park. read more...

What NOT to buy on Amazon

Shoppers beware: While Amazon has millions of incredible deals on everything from cell phones cases to books, you aren�t always getting the best price. read more...

Millennials Embrace Coupons

Valpak Direct Marketing Systems Inc. now provides coupon codes for local businesses via its websites. In 2015, nearly two million coupons were downloaded from its mobile website and app. While millennials like digital, the move online hasn�t hurt paper coupons. read more...

Business Students Present Strategic Initiatives to Valpak

Eighty students in the USF St. Petersburg Kate Tiedemann College of Business presented strategic initiatives to Valpak as part of their semester-long Strategic Management Capstone Course project. read more...

How to Find Coupons That You Want

Companies such as Valpak send monthly coupons through the mail. Most of the time the coupons are targeted at service-related local companies, restaurants and home maintenance. Valpak coupons can also be viewed online. read more...

Volunteers use Martin Luther King Day to clean up park

About 150 people took over Moccasin Lake Nature Park Monday morning. The volunteers from Valpak spent their day off giving back. The employees participated in Martin Luther King Jr. Day of Service by cleaning up the Clearwater park. People pulled weeds, cleared out debris and even helped get rid of non-native invasive plants. read more...

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