ST. PETERSBURG, FL. (July 26, 2017) — Valpak, a leader in local print and digital coupons, announced today that its Western Washington West territory was acquired by local entrepreneurs Abrann and Sharon Harris. The Valpak franchise has been serving local businesses and residents in the west Washington state area since 1997, and includes Clallam, Jefferson, Kitsap and Mason counties. The Harris' plan to mail their first Valpak Blue Envelope of savings in August to approximately 120,000 households.
As a 19-year-old freshman at Central Washington University, Abrann took a side job as a loan officer for a local mortgage company. He assisted in launching the company's new insurance department, kicking off his career in insurance that would span over 20 years. By the time he graduated with his bachelor's in business administration, Abrann owned his own agency. He went on to work for Liberty Mutual and advanced quickly through the ranks and became the company's youngest branch manager. Abrann has successfully led sales and development teams over his tenure in the insurance industry, making him a strong candidate for Valpak franchise ownership. He will be operating the business along with his wife, Sharon.
"Spending my entire professional career in insurance, it has always been my focus to take care of others and the things they love. I plan to utilize my past experience, and translate it to helping local businesses grow and neighborhoods thrive," said Harris. "Valpak provided my wife and I with a turnkey business opportunity, and we are excited to start this next chapter of our lives and build something together."
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 47 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
"Abrann possesses a true entrepreneurial spirit and drive that I know will propel his success in the Western Washington West territory," said Shak Turner, director of franchise sales for Valpak. "We're thrilled to have him and Sharon join Valpak, and expand our presence in the Northwest."
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.