ST. PETERSBURG, FL. (Nov. 16, 2017) — Valpak, a leader in local print and digital coupons, announced today that it is looking to deepen its brand visibility across North Carolina. As part of the brand's franchise growth strategy, the company is seeking a hands-on entrepreneur to expand and elevate its presence across the Triangle and Triad regional markets. Valpak currently mails to as many as 370,000 homes in these territories with the potential to expand its reach to 1 million homes.
As two of the most diverse metropolitan markets in the nation, the Triangle and Triad are consistently top-ranked for their positive business climate, low cost of living and highly educated workforce. Most notably, Durham-Chapel Hill area ranked fourth on WalletHub's 2017 list of Most Educated Cities in America list for 2017. Additionally, Raleigh in North Carolina's Triangle region ranked 14th on Forbes' 2017 list of fastest-growing cities.
"The communities of the Triangle and Triad in North Carolina are well known for their flourishing economic growth and development opportunities," said Greg Courchane, Valpak's director of franchise sales. "We look forward to partnering with knowledgeable entrepreneurs who are eager to introduce small-and medium-sized businesses across the region to innovative direct marketing solutions."
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 47 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital marketing products including Valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.