ST. PETERSBURG, FL (December 19, 2018) — Valpak, one of North America's leading direct marketing companies, was honored at Susan G. Komen®’s Partner Summit this year with the prestigious REACH Award. The company is being recognized for successfully recruiting and engaging new activists for the cure through multiple mediums. The two companies recently collaborated with KitchenAid® and renowned television chef and breast cancer survivor Sandra Lee to turn Valpak’s iconic blue envelopes pink in support of the 1 in 8 women in the U.S. who will develop breast cancer at some point in her lifetime and the countless loved ones affected by the disease. As a result, the campaign raised a total of $232,000 to be donated to Susan G. Komen®.
Over the past several months, Valpak’s nationwide salesforce of over 600 hit the streets to encourage local advertisers across the U.S. to join the fight against breast cancer by making donations in exchange for being recognized as a local ally online and in the Valpak envelope with a special pink-bordered ad. Sales Consultants reached over 3,700 advertisers and raised over $177,000. Rounding out the total was a $55,000 donation from Valpak corporate to Komen.
Mike Davis, Valpak CEO & President stated, "speaking for the whole Valpak family, it was a true privilege working with Paula Schneider, Christina Alford and the entire team at SGK on raising awareness, through our 37 million household distribution, and donations through our generous client partners.”
Throughout the month of October, Valpak also invited consumers to nominate a hero who has taken action in the fight against breast cancer. As a result, consumers submitted over 4,000 very personal and inspiring stories illustrating the strength and fortitude of the individuals, families and friends who’ve been impacted by breast cancer.Valpak chose 25 lucky winners to receive a set of pink KitchenAid appliances in support of Cook for the Cure®. The set includes a stand mixer, blender, 2-speed hand blender and a 5-speed hand mixer with a total retail value of over $800.
One story states "My mom, Cheryl, is a More Than Pink Hero. She was diagnosed with breast cancer 4 years ago, but she never allowed it to stop her. She completed a Masters in Nursing the same year of her diagnosis, and she walked in the Komen Race for the Cure here in Columbus, Ohio. She supports breast cancer research through her racing, and she continues to teach nursing clinicals in Florida. She is a true inspiration, as courage and perseverance can truly conquer cancer.”
For more information on Valpak’s campaign for Breast Cancer Awareness Month, and to read about the Heroes in the fight against breast cancer please visit www.valpak.com/komen, or view Valpak YouTube channel at https://youtu.be/F6DZateKGqU
Valpak is the nation’s premier direct mailer, trusted by 38,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For 50 years, Valpak has introduced millions of consumers to exciting local business offers and opportunities. Our network of nearly 150 local franchises provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across North America. Each month, our Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 46 states and three Canadian provinces. Valpak’s digital products, including valpak.com and Savings.com, reach more than 110 million users. Contact us today to see what Valpak direct marketing can do for your business.
About Susan Komen
Susan G. Komen is the world's largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $988 million in research and provided more than $2.2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life. That promise has become Komen's promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.