Press Room

Executive Leadership

Michael Vivio

President, Cox Target Media

Since being named president of Cox Target Media (CTM) in December 2010, Michael has continued to build Valpak’s business across print, digital and mobile platforms. He has emphasized the importance of growing our business through improved content for our consumers and an integrated approach to print and digital advertising with our clients. In June 2012, Michael led CTM’s acquisition of online savings giant Before joining CTM, Michael was the publisher at the Austin American-Statesman and CEO of the Statesman Co., owned by Cox Media Group.

Matt Biasini

Senior Vice President, Finance

Matt is responsible for all of the financial and reporting functions of Valpak Direct Marketing Systems Inc., and provides guidance as needed for Cox Target Media financial and accounting matters. Matt is also responsible for our Business Intelligence, Business Planning & Analytics, and Legal functions. Before being promoted to his current position in November 2013, he was Vice President of Sales Planning & Analysis. In that role Matt has been instrumental in the development of many of our current pricing and incentive programs. He also previously served as Director of Business Planning & Development and Director of Strategic Planning. Matt joined Valpak in 2004 as a Franchise Financial Consultant.

Chris Cate

Chief Information Officer

Chris is leading the Valpak and integration, driving Valpak’s Agile Transformation, and is responsible for the development, implementation and support of all Information Technology & Support Services (ITSS) platforms for our franchises, employees and consumers. He and his ITSS team are responsible for the operation of our company’s core business systems such as VPOffice, SAP, Content Server, and Recently, Chris and his team have been focused on developing and supporting our suite of new digital products. He joined Valpak in 1988 and has held several IT management positions including Director of Information Systems, Director of Data Systems and Systems Manager.

Nancy Cook

Senior Vice President, Digital Business Solutions

Nancy is responsible for local digital revenue and profitability at Valpak. She also oversees the development and implementation of the company's local digital strategy, digital platforms, sales packaging, franchise digital sales development and strategic partnerships to test and build mobile business models. Nancy and her team create digital strategies that increase Valpak consumer and advertiser engagement and help establish Valpak as a market leader in online values. Previously, she was Vice President of Sales Operations and Vice President of Retail Business Solutions as well as General Manager of the Valpak of Tampa Bay and Jacksonville offices. Nancy joined Valpak in 1996.

Dave Fox

Senior Vice President, Manufacturing & Advertiser Content

Dave is responsible for our manufacturing operations as well as content and design services. This includes overseeing the Valpak Manufacturing Center, the Largo Production Center, the Supply Chain Department and Advertiser Content & Design Services. Dave was one of the key project directors in the planning, design, construction and systems integration of the VMC. He joined the company in 1996 and has served in a number of Information Technology positions, including the Director of Management Information Systems.

Janet Kolb

Vice President, Human Resources

Janet is responsible for human resources functions including employee relations, benefits, compensation, recruiting and hiring, security, and environmental health and safety. She also oversees organizational development programs such as talent management, leadership development and cultural competence initiatives to drive business results through fostering inclusion and cross-cultural skills to grow the diversity of our workforce and suppliers. Before joining Valpak in 1991, Janet was Personnel Manager for the Auto Trader for eight years.

Rick McElwain

Senior Vice President, Franchise Development

Rick is responsible for wholesale revenues generated in the Valpak franchise network, and leading a team that includes franchise consultants, franchise sales, network relations, franchise operations, sales training and development, and various other field support services. These teams help develop and implement strategic business sales plans, facilitate the sale of franchised locations, manage franchise incentive programs, and coordinate regional mail schedules. Since joining the company in 2003, Rick has served as Vice President of the Owned and Operated Division and Vice President of Franchise Development.

Lisa Sullivan

Vice President, Marketing

Lisa is responsible for Cox Target Media marketing. She develops and oversees implementation of Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing strategies including branding, promotions and consumer engagement, media planning, research, corporate communications, public relations, social media, and product development to increase revenue and audience growth opportunities for Valpak and its product lines. Lisa joined the company in 2012. Before joining Valpak, Lisa roamed the neighborhoods in Austin, Charlotte, Portland (Maine) and other fun places.

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