Media Coverage

Archive

Valpak mentioned on the Today Show

This morning Valpak was mentioned during a 4-minute news segment about V-commerce on the Today Show. The segment focused on new online shopping companies called digitally native vertical brands - “V-commerce” for short – because they traditionally don’t have brick-and-mortar stores.

Valpak was mentioned at the 1:45 mark by Today Show financial editor, Jean Chatzky. She explains how these V-commerce companies use direct mail to promote their businesses. She says, "You may receive a mailer that looks like a Valpak."

It's a brief mention, but nevertheless, seen by millions of viewers. See the video.

From Marine to Marketing Mogul

June issue features Mike Lozier's profile in a two-page spread for the publication's Veterans in Franchising section on pages 48-49. For Mike Lozier, the transition from Officer of the United States Marine Corps to Valpak franchise owner was not one without much consideration. read more...

Valpak gets its “closeup” on prime-time TV

Black-ish on Jan. 18. The eleventh episode of season 3 opens with the main character, Dre Johnson, rifling through the Blue Envelope and realizing the carpet cleaning coupon is missing. His meme-worthy rant, "It is against the law to open another man's Valpak!" was seen by 5.75 million viewers (Nielsen). View the video clip.

A Call for Corporate Action!

Clearwater Parks and Recreation partnered with Valpak for a major clean-up at Moccasin Lake Nature Park. Valpak brought a large group of eager employees to help transform the nature park. read more...

What NOT to buy on Amazon

Shoppers beware: While Amazon has millions of incredible deals on everything from cell phones cases to books, you aren’t always getting the best price. read more...

Millennials Embrace Coupons

Valpak Direct Marketing Systems Inc. now provides coupon codes for local businesses via its websites. In 2015, nearly two million coupons were downloaded from its mobile website and app. While millennials like digital, the move online hasn’t hurt paper coupons. read more...

Business Students Present Strategic Initiatives to Valpak

Eighty students in the USF St. Petersburg Kate Tiedemann College of Business presented strategic initiatives to Valpak as part of their semester-long Strategic Management Capstone Course project. read more...

How to Find Coupons That You Want

Companies such as Valpak send monthly coupons through the mail. Most of the time the coupons are targeted at service-related local companies, restaurants and home maintenance. Valpak coupons can also be viewed online. read more...

Volunteers use Martin Luther King Day to clean up park

About 150 people took over Moccasin Lake Nature Park Monday morning. The volunteers from Valpak spent their day off giving back. The employees participated in Martin Luther King Jr. Day of Service by cleaning up the Clearwater park. People pulled weeds, cleared out debris and even helped get rid of non-native invasive plants. read more...

→ Media Coverage Archive