(ST. PETERSBURG, FL March 10, 2015) — Cox Target Media (CTM), a leading digital and direct marketing company, announced today the new hire of Jim Hackett as Sales Director. Jim will join the company to further develop its growing portfolio of over-the-counter (OTC) brand partnerships, and represent CTM to the OTC pharmaceutical industry.
Jim Hackett joins CTM with more than 25 years of industry-leading experience in marketing, sales, research and business management roles at major media organizations. Jim spent 12 years at Parade Magazine, holding positions as Senior Vice President of Integrated Solutions and Senior Vice President of Sales, Marketing and Research. Prior to that, Jim was the Vice President of Advertising Sales at Gannett/ USA Weekend. In addition to his wealth of corporate experience, Jim has been a member of the Consumer Healthcare Products Association (CHPA) for more than a decade and has served on the board of directors.
“I’m really excited to join Cox Target Media, a company that has a rich heritage in media, as well as cutting edge technology and ideas that are shaping the industry,” said Hackett. “With increased challenges in traditional channels, OTC brands are looking for new ways to reach a broad set of consumers. Cox Target Media has an innovative solution that offers massive scale through print, digital and mobile channels, but also allows advertisers to effectively target shoppers that are most important to their brands.”
“Jim’s wealth of experience and industry knowledge has already made him a valuable asset to the Cox Target Media family,” said Michael Vivio, President of Cox Target Media. “Our focus on delivering high-quality and high-demand OTC content to consumers led us to look for an addition to the team that will play a pivotal role implementing exceptional programs. We are thrilled we found someone of Jim’s caliber to help drive the business further.”
Jim joins the organization in advance of Cox Target Media’s sponsorship of the Leadership Breakfast Session at CHPA’s Annual Executive Conference on Tuesday, March 10. At the conference, Cox Target Media will offer attendees a sneak peek of its new brand identity that solidifies its role as the leader in digital and direct marketing solutions for the consumer packaged goods (CPG) industry. The organization has plans to announce new products and solutions to better serve the CPG and OTC industries in the coming weeks.
ABOUT COX TARGET MEDIA
Cox Target Media, Inc. (CTM) is North America’s leading digital and direct marketing company. Comprised of Valpak®, the owners and operators of The Blue Envelope® that delivers savings to more than 40 million households every month, and Savings.com, a leading online coupon and deal community and mobile app, CTM provides an impactful, integrated solution for advertisers to connect with desired audiences across print, online and mobile media. Cox Target Media is a subsidiary of Cox Media Group, which is owned by Cox Enterprises, Inc. Cox Media Group is an integrated broadcasting publishing and digital media company with operations including 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers, more than a dozen non-daily publications and more than 100 digital services.
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