(ST. PETERSBURG, FL Oct. 27, 2016) — Valpak, a leader in local print and digital coupons, announced today it is looking to further grow its brand in the Narragansett Bay area, which includes Providence, Warwick and Cranston. The company currently mails to as many as 140,000 homes in the Ocean State, but is looking to expand its reach to 230,000 homes that will receive its signature Blue Envelope.
The U.S. Census Bureau lists Providence as the state's most populous city, making the location a target expansion market for Valpak. Growth rate data from the American Community Survey also indicates that within the past five years, Providence, Warwick and Cranston have all emerged as the Ocean States' top 10 fastest growing cities — with Providence and Cranston leading the list as the top two cities. Additionally, the Providence-Warwick Metropolitan area continues to earn national recognition, such as a Forbes.com ranking for Best Places for Business and Careers and Cost of Doing Business.
"The Providence metropolitan area offers entrepreneurs an opportunity to capitalize on the local economic growth," said Shak Turner, Valpak's director of franchise sales. "It's exciting to know that Valpak, as a leading direct marketing company, can assist local businesses in their own economic growth by offering services through our popular mailer, along with our vast suite of digital advertising tools."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2016. In the past year, Valpak's print offerings have also expanded with on-pack advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.