(ST. PETERSBURG, FL November 29, 2016) — Valpak, a leader in local print and digital coupons, announced today Ken and Priscilla Clark, owners of Small Pond Advertising, LLC., have acquired Valpak of Volusia County, which includes Daytona Beach, Florida. Valpak of Volusia County has served local businesses and residents since 2009 and under new ownership, the pair will mail their first Valpak Blue Envelope® to households starting in January 2017.
The Clarks acquired the Valpak of Volusia franchise from Andrew Pritchard, owner of American Marketing Packages LLC. Pritchard will continue with Valpak of Volusia as an adviser and marketing rep during the initial transition period.
"Priscilla and I are excited to expand our advertising solutions for local small businesses to now include the innovative print, digital and mobile direct marketing solutions that Valpak brings to its customers," said Clark. "With such a full range of options, we see this as a great opportunity to help local businesses grow and attract new customers."
Prior to joining Valpak, the Clarks owned and operated their own small business, Small Pond Advertising, LLC. They successfully doubled their market reach in the Port Orange, Florida area and quickly became one of the most trusted marketing resources in the region.
"We are ecstatic to welcome Ken and Priscilla to the Valpak franchise family," said Shak Turner, director of franchise sales for Valpak. "They bring over 20 years of print and publishing experience to our brand and we look forward to seeing their continued growth in Volusia County."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.