ST. PETERSBURG, FL (August 2, 2016) — Valpak, a leader in local print and digital coupons, announced today it is looking to further expand its brand footprint in Madison, Wisconsin. The company is seeking a sales-driven entrepreneur to invest in this franchise opportunity and continue to strengthen its market presence. There are more than 130,000 households in Madison that are currently receiving the consumer savings Valpak brings to the area.
The expansion comes at an opportune time of growth for the Madison market. In fact, The Bureau of Labor Statistics released preliminary state job totals and claimed a 1.85 percent growth for the area, which ranked 20th in the country. The report boasts Wisconsin's highest ranking in annual job growth since November 2010 and showcases its progressive business strides.
"Fostering entrepreneurial success is a key component of our franchise development strategy as we look to grow our brand across the country," said Shak Turner, Valpak's director of franchise sales. "While Valpak is most widely known for its array of print coupons, we are also looking to attract the millennial market in Madison with our impressive mobile offerings. Currently, studies show that 42 percent of millennials use coupons sent via email – so, we definitely want to capitalize on this opportunity."
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2016. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its advertisers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.