Step-by-Step Guide to Claiming Your Google Business Listing

Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your business’s Google Place page yet. While the steps are easy and pretty straight forward, there are some tips and tricks that we will discuss in this post to make it simple for anyone to...

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How to Upsell a Consumer Who Uses Digital Coupons

Digital coupons are found everywhere in today’s digital age. They are particularly popular among young consumers (96% of millennials have used digital coupons) and tech-savvy families. However, digital coupons are not like their hard-copy predecessors. Users tend to be flexible in their buying decisions, basing their purchases on what is offered rather than what they...

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Top 4 Small Business Website Design Mistakes

It’s difficult to run a brick and mortar small business and still have time to focus on your online presence. Many times, business owners struggle to find the right balance of tidying up their storefront and updating their website. That’s why we’ve gathered a few tips to help you evaluate your online presence, specifically your...

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Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your business’s Google Place page yet. While the steps are easy and pretty straight forward, there are some tips and tricks that we will discuss in this post to make it simple for anyone to...

how-to-claim-your-google-business-listing

Digital coupons are found everywhere in today’s digital age. They are particularly popular among young consumers (96% of millennials have used digital coupons) and tech-savvy families. However, digital coupons are not like their hard-copy predecessors. Users tend to be flexible in their buying decisions, basing their purchases on what is offered rather than what they...

how-to-upsell-with-digital-coupons

It’s difficult to run a brick and mortar small business and still have time to focus on your online presence. Many times, business owners struggle to find the right balance of tidying up their storefront and updating their website. That’s why we’ve gathered a few tips to help you evaluate your online presence, specifically your...

top-4-small-business-website-design-mistakes

Thanks to social media, everyone has a voice. When people have a bad experience with a business – whether perceived or real – they can quickly take to the internet and tell the world about your brand, slinging bad reviews out into the digital world, potentially wreaking havoc on your business. How you respond can...

3-examples-of-effective-reputation-management

Oftentimes, a lack of marketing ROI is blamed on the marketing campaign or medium of choice. It’s easy to say “that didn’t work” as opposed to really uncovering obstacles that might be getting in your way of converting new business. In our experience working with small businesses across the country, we’ve seen time and time...

7-ways-you-could-be-screwing-up-first-impressions

When you think about using video as part of your marketing arsenal, you probably cringe a little. There’s a large part of the small business community that is still under the impression that using video for marketing purposes is very costly, and doesn’t really add value or have a high ROI. Well, we’re here to...

why-videos-are-important-for-business

As most businesses head into the last sprint of quarter one, it’s the perfect time to tie up loose ends, evaluate year to date performance and establish processes and strategies to continue momentum. This is true for businesses regardless of their size. So, as a small business owner, what better way to accomplish this than...

4-tips-for-business-spring-cleaning

As we move closer to the first day of spring, March 20, the weather is beginning to warm, flowers are beginning to bloom and sales could begin to increase. Although you don’t have control over the weather or flowers blossoming, you do have control over your sales (to an extent). This spring is the perfect...

case-study-for-lead-generation

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing...

content-marketing-for-small-business

Small businesses are busy, and there isn’t much extra time lying around to be spent engaging customers on every social media platform available. If you are moving forward with social media marketing for your local business, your next questions is probably “which platforms should I use?” This day in age, this question is increasingly important....

how-to-pick-social-media-platforms-for-business