Content Marketing: What it Means for Small Business

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing...

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How to Pick the Right Social Media Platforms

Small businesses are busy, and there isn’t much extra time lying around to be spent engaging customers on every social media platform available. If you are moving forward with social media marketing for your local business, your next questions is probably “which platforms should I use?” This day in age, this question is increasingly important....

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Combining Print & Digital: The Ultimate Marketing Solution

It’s true, owning and operating a business has changed drastically in the past 20 years. Going from manual processes to automated processes, finding and retaining new talent and most importantly, switching up marketing tactics to appeal to the ideal consumer. Fortunately, we’ve identified the sweet spot that allows you to be flexible, while getting real...

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What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing...

content-marketing-for-small-business

Small businesses are busy, and there isn’t much extra time lying around to be spent engaging customers on every social media platform available. If you are moving forward with social media marketing for your local business, your next questions is probably “which platforms should I use?” This day in age, this question is increasingly important....

how-to-pick-social-media-platforms-for-business

It’s true, owning and operating a business has changed drastically in the past 20 years. Going from manual processes to automated processes, finding and retaining new talent and most importantly, switching up marketing tactics to appeal to the ideal consumer. Fortunately, we’ve identified the sweet spot that allows you to be flexible, while getting real...

print-and-digital-marketing

Where do you want your business to be a year from now? While most businesses create forecasts and sales goals, filling in the roadmap is more difficult. While you can’t predict the future with accuracy, you can strengthen your brand and outreach to weather the changes ahead. It’s easy to retreat into what’s worked and...

4-ways-to-keep-your-marketing-startegy-current

2015 is the year Millennials are projected to surpass Baby Boomers as the largest living generation in the U.S. In addition to sheer numbers (75.3 million vs. 74.9 million), these 20- and 30-somethings will bring an estimated $1.68 trillion in purchasing power to our economy this year alone.[1] So if you’re not consciously marketing to...

marketing-to-millenials

Sixty percent of marketers claim that email is a critical enabler of products and services, compared to just 42 percent of marketers in 2014, according to the 2015 State of Marketing Report. Well, we’re not surprised at all. That’s because we’ve seen firsthand the way traditional methods, like email and direct mail, have gained popularity...

email-marketing-best-practices

There are currently three distinct generations working side by side in the average workplace. They are the baby boomers, Gen Xers and millennials. In addition, your business might even have a traditionalist at work, and you can’t forget the soon-to-be-working Generation Z. So how can your business hire the right mix of these generations and...

generations-in-the-workplace

Valentine’s Day is the nation’s biggest spending day, second only to Christmas. Show some love with special deals and promotions aimed at couples, singles and your entire community. Even if you’re not in a romantic kind of business, there are still plenty of opportunities to get in the game. Customer Appreciation “We love our customers!”...

8-valentines-day-marketing-ideas

At some point, every business will offer a discount, coupon or savings opportunity whether it’s seasonal, to build loyalty, or brand awareness. The question becomes, how can you be sure that you are giving your clients something that they will want?  Well, we asked over 1,400 consumers about their coupon preferences and some of their...

coupon-rules-for-business-infographic

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well...

2015-marketing-momentum-playbook