Solo or Co-op Direct Mail: Which is Right for You?

Direct mail is a valuable marketing tool for businesses of all shapes and sizes. As such, there are two distinctly different options your business can choose from when planning your direct mail marketing campaign. So let’s break down the options. Solo Direct Mail One option is sending out a direct mailer all by yourself. Your...

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8 Keys to a Productive End of 2014

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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Creating Brand Loyalty by Putting Joy into your Marketing

Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

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Direct mail is a valuable marketing tool for businesses of all shapes and sizes. As such, there are two distinctly different options your business can choose from when planning your direct mail marketing campaign. So let’s break down the options. Solo Direct Mail One option is sending out a direct mailer all by yourself. Your...

solo-and-co-op-advertising-with-direct-mail

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

increasing-productivity-in-the-last-quarter

Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

creating-brand-loyalty-through-marketing

We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact...

direct-mail-advertising-case-study

The time of year small business owners eagerly anticipate has officially come again. It’s the day consumers take to the streets in search of great deals and items from their holiday gift lists. Yep, we’re talking about Black Friday. Play your cards right and this shopping holiday can mean big sales and loyal customers for...

black-friday-marketing-tips

The world of marketing continues expanding and changing every year, with new ways to use existing channels, and exciting innovations like mobile marketing. However, it’s important to remember the tried-and-true channels that got us where we are today. In fact, with so many changes, sometimes it is unclear where traditional channels end and new channels...

what-is-direct-marketing

It’s safe to say that we are officially entering the holiday season! We’ve put away the ghouls and goblins, and now it’s time to prepare for the holiday shopping frenzy. In fact, there is no better time than the holidays to get your business’ direct marketing in action to reach your eager customers. If you’re...

top-7-tips-for-holiday-marketing

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

how-retail-stores-can-use-the-buying-cycle

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

mistakes-to-avoid-with-social-media-marketing

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

how-to-stay-motivated-for-your-business