Top 3 Reasons Why Your Marketing Communication Strategy to Employees is Critical

Your marketing strategy should be a concerted team effort, but implementing your strategy isn’t the sole responsibility of your marketing department or senior management. Many other key team members should be included in the planning and implementation processes to ensure success and goal achievement. This article will discuss why communicating your plan to every employee...

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3 Tips to Match Summer Offers with Consumer Demand

Are you unsure of what your summer marketing offer should be, or whether your marketing campaign should even have a seasonal approach? Here are some ways to pair your summertime marketing with consumer demand in order to boost your marketing return on investment (ROI). Summer is Coming Memorial Day and the 4th of July will...

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9 Benefits to Working with a Local Marketing Specialist

If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market...

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Your marketing strategy should be a concerted team effort, but implementing your strategy isn’t the sole responsibility of your marketing department or senior management. Many other key team members should be included in the planning and implementation processes to ensure success and goal achievement. This article will discuss why communicating your plan to every employee...

top-3-reasons-for-a-marketing-communication-strategy

Are you unsure of what your summer marketing offer should be, or whether your marketing campaign should even have a seasonal approach? Here are some ways to pair your summertime marketing with consumer demand in order to boost your marketing return on investment (ROI). Summer is Coming Memorial Day and the 4th of July will...

3-tips-to-match-summer-offers-with-consumer-demand

If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market...

9-benefits-to-local-marketing-specialists

Quick, without looking, what are the two things every business owner needs to do in April? If you could only think of taxes, you may be headed for trouble. On April 21st, Google is scheduled to change their search engine algorithm, which will penalize sites that are not mobile responsive. Considering that about half of...

google-mobile-friendly-update

Everyone loves a deal. That’s why including a promotional offer as part of your overall marketing strategy can be a good way to drive new business. But for small business owners, deciding on which products or services to promote in an offer can be a taxing decision. An effective promotion is not chosen randomly, but...

3-step-guide-to-advertising-the-best-offer

Customer opinions can hugely impact your business. Nowadays, sites like Yelp, Amazon, TripAdvisor, and Angie’s List give customers the power to rate and review businesses, changing how brands market themselves in a digitally connected world. While some business owners may see this as a scary proposition, others are capitalizing on the power of a great...

best-practices-for-getting-online-customer-reviews

Every day at Valpak, we see how a coupon strategy can help businesses grow, but some business owners are unsure about, or even wary of using coupons in their own marketing. Coupons may not have a place in everyone’s marketing strategy, but more often than not, their reasons are derived from preconceived notions of what...

top-5-misconceptions-about-using-coupons-in-marketing

As mentioned in our previous blog post centered around upselling with digital coupons, a positive customer experience can lead to an upsell of additional products and services that goes beyond the discounted coupon item. That same positive experience can also keep people coming back as loyal customers beyond the expiration date of their coupon. In...

how-to-upsell-with-a-positive-customer-experience

Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your business’s Google Place page yet. While the steps are easy and pretty straight forward, there are some tips and tricks that we will discuss in this post to make it simple for anyone to...

how-to-claim-your-google-business-listing

Digital coupons are found everywhere in today’s digital age. They are particularly popular among young consumers (96% of millennials have used digital coupons) and tech-savvy families. However, digital coupons are not like their hard-copy predecessors. Users tend to be flexible in their buying decisions, basing their purchases on what is offered rather than what they...

how-to-upsell-with-digital-coupons