Category: Blog

small business marketing budget Creating a Small Business Marketing Budget in 8 Simple Steps

A small business marketing budget is an investment of both time and money that, when done correctly, can exponentially grow […]

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key performance indicators for businesses 13 Key Performance Indicators That Measure Marketing Success

One of the core necessities of an advertising strategy is the ability to measure success. To do that, you need to identify the KPIs […]

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businesses giving back to their community Giving Back: How Small Businesses Make a Big Difference

The end of the year brings a rise in charitable giving from consumers and businesses alike. And small businesses are some of the most […]

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social media marketing for labor day How to Leverage Social Media for Labor Day Sales

Summer is coming to a close and many shops are already planning for the holiday season. But before getting lost in all that tinsel […]

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brewery marketing 5 Ideas for Draughting A Craft Brewery Marketing Plan

You don’t need a million-dollar budget or a complicated strategy for your brewery marketing to be effective. Check out these 5 ideas […]

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small business saturday opportunities Why Small Business Saturday Is a Great Opportunity

Mark your calendars — Small Business Saturday is November 28th this year and you don’t want to miss out. It started […]

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amex shop small partnership with valpak American Express Shop Small Program for Small Businesses is a Big Deal

You may be familiar with Small Business Saturday®, the day that celebrates shopping at small businesses, held […]

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halloween marketing ideas for small business Halloween Marketing Strategies That Won’t Haunt Your Business

There are plenty of ways that small businesses can capitalize on Halloween to drive revenue, but the key is to put a Halloween marketing strategy […]

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direct mail restaurant advertising 3 Ways Valpak® Helps Deliver Restaurant Coupon Redemptions

Delivering your coupons and ensuring higher restaurant coupon redemptions is a specialty at Valpak. We offer three resources

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