How the 5 Stages of the Buying Cycle Impact Your Retail Store

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

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9 Social Media Mistakes You Need to Avoid

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

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8 Ultimate Motivation Tips for Small Businesses

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

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Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

how-retail-stores-can-use-the-buying-cycle

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

mistakes-to-avoid-with-social-media-marketing

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

how-to-stay-motivated-for-your-business

In a world as hyper connected as ours, chances are your small business has a website, and you’re eager to make it the best it can be. On the flip side, if your small business does not have a website, it’s definitely an idea worth exploring. While working to establish a social media presence or...

fundamental-seo-strategy-for-businesses

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean...

how-to-refresh-your-marketing-techniques

This Halloween, create a campaign that a black cat would rate two paws up. From a marketing perspective, it’s frighteningly easy to draw inspiration from this holiday for increased sales and foot traffic. Just follow our tried-and-true strategy for success. 1. Consider altering your product or service A creative way to attract customers to your...

marketing-strategies-for-halloween

Facebook is everywhere. Once upon a time, it was just a place where college students interacted online, but times have changed, and Facebook, along with many social media channels, has evolved. The people who use Facebook span generations, income levels, relationship categories and location. Now, people don’t just post pictures and messages on each other’s...

make-the-most-of-your-facebook-business-page

Too often, small business owners jump in headfirst and hurry to get their doors open and their businesses off the ground. Maybe you’ve felt the drive yourself. You’ve got great products and services, and you can’t wait to start selling them to customers who want and need them. Many business owners realize after hitting the...

how-to-create-branding-strategies

We’re just four short weeks away from the spookiest holiday of the year. Halloween! The seasonal marketing opportunities for retailers selling costumes and home decorations is an obvious one, but seasonal themes and holidays also provide opportunities for business you may not think of! Just because your business doesn’t sell items that could be used...

pizza-hut-halloween-case-study

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

benefits-of-outsourcing-marketing