How to Turn Angry Customers into Happy Ones

Customer service is the foundation you build your business’s reputation, so it makes perfect sense that you should place it high on your priority list. Even if you’re focused on giving your customers fantastic service day in and day out, you may still wind up with an unhappy customer every now and then. Don’t panic!...

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How Small Businesses Advertise in 2014

As a leader in digital and direct marketing, we’ve learned a thing or two about how and why small businesses advertise. We also know the value of going straight to the source, so recently we did just that in order to discover more about how small businesses are advertising in 2014. What we found out...

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The Ultimate Tips for a Successful Small Business Website

You don’t need to be told how important it is for your small business to have a great website. As the online hub for all your information, your website could be the first impression your products and services make on a potential customer. That means it is essential for your website to be top-notch. Don’t...

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Customer service is the foundation you build your business’s reputation, so it makes perfect sense that you should place it high on your priority list. Even if you’re focused on giving your customers fantastic service day in and day out, you may still wind up with an unhappy customer every now and then. Don’t panic!...

customer-service-tips

As a leader in digital and direct marketing, we’ve learned a thing or two about how and why small businesses advertise. We also know the value of going straight to the source, so recently we did just that in order to discover more about how small businesses are advertising in 2014. What we found out...

how-small-businesses-advertise-in-2014

You don’t need to be told how important it is for your small business to have a great website. As the online hub for all your information, your website could be the first impression your products and services make on a potential customer. That means it is essential for your website to be top-notch. Don’t...

keys-for-small-business-website-design

Did you know that 74% of people find those who save money responsibly more attractive? This means that the tides have turned, and those who save, not spend, are the new sexy. So, what does that have to do with you as a small business owner? Well, we’ve found some ways it should actually impact...

consumers-want-to-know-how-to-save-money

It’s no secret that your business needs to use advertising to reach new customers. If you aren’t, it could be that you haven’t had the chance to give advertising a try, or you haven’t known how to start. We’re here to tell you exactly what you need to start advertising today or in the near...

6-steps-to-advertising-success

A healthy marketing strategy starts with identifying your target market and ideal customer, and then building out a plan to appeal to their wants and needs. To help you refine your marketing, it’s important to focus on the two major kinds of customers in that strategy. The two types of customers are people who skew...

understanding-your-customers

Mobile marketing is the latest marketing frontier for local businesses to take advantage of, and as your consumers are getting more mobile, it’s time to follow suit. As a small business owner, you might be wondering just what you need to use to reach these mobile customers. One of the most common debates in the...

mobile-marketing-tips

It’s safe to say we are officially in the midst of the summer season, and unless you are in a tourist area, that often means things are a bit quieter around your business. Summer solstice has passed, and many families are headed off on vacations, or to explore their local region. So, how do you...

direct-mail-marketing-with-valpak

Do you feel like you’re up to speed when it comes to recognizing the importance of competitive intelligence? If you need a refresher, start with this post. Once you have the general overview from a business strategy perspective, make sure to jump over and learn how to evaluate your competitor’s print advertising here. Now we’ll...

digital-marketing-competitor-analysis

It’s one of the undeniable truths about marketing a business: you can’t beat good old-fashioned word-of-mouth marketing. The question is how do you get customers buzzing about your business to all their friends, family, and acquaintances? To help you with the “how” of this powerful form of marketing, we’ve rounded up the best word-of-mouth marketing...

word-of-mouth-marketing