Top 3 Reasons Why Your Marketing Communication Strategy to Employees is Critical

Your marketing strategy should be a concerted team effort, but implementing your strategy isn’t the sole responsibility of your marketing department or senior management. Many other key team members should be included in the planning and implementation processes to ensure success and goal achievement. This article will discuss why communicating your plan to every employee...

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3 Tips to Match Summer Offers with Consumer Demand

Are you unsure of what your summer marketing offer should be, or whether your marketing campaign should even have a seasonal approach? Here are some ways to pair your summertime marketing with consumer demand in order to boost your marketing return on investment (ROI). Summer is Coming Memorial Day and the 4th of July will...

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9 Benefits to Working with a Local Marketing Specialist

If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market...

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It’s difficult to run a brick and mortar small business and still have time to focus on your online presence. Many times, business owners struggle to find the right balance of tidying up their storefront and updating their website. That’s why we’ve gathered a few tips to help you evaluate your online presence, specifically your...

top-4-small-business-website-design-mistakes

Thanks to social media, everyone has a voice. When people have a bad experience with a business – whether perceived or real – they can quickly take to the internet and tell the world about your brand, slinging bad reviews out into the digital world, potentially wreaking havoc on your business. How you respond can...

3-examples-of-effective-reputation-management

Oftentimes, a lack of marketing ROI is blamed on the marketing campaign or medium of choice. It’s easy to say “that didn’t work” as opposed to really uncovering obstacles that might be getting in your way of converting new business. In our experience working with small businesses across the country, we’ve seen time and time...

7-ways-you-could-be-screwing-up-first-impressions

When you think about using video as part of your marketing arsenal, you probably cringe a little. There’s a large part of the small business community that is still under the impression that using video for marketing purposes is very costly, and doesn’t really add value or have a high ROI. Well, we’re here to...

why-videos-are-important-for-business

As most businesses head into the last sprint of quarter one, it’s the perfect time to tie up loose ends, evaluate year to date performance and establish processes and strategies to continue momentum. This is true for businesses regardless of their size. So, as a small business owner, what better way to accomplish this than...

4-tips-for-business-spring-cleaning

As we move closer to the first day of spring, March 20, the weather is beginning to warm, flowers are beginning to bloom and sales could begin to increase. Although you don’t have control over the weather or flowers blossoming, you do have control over your sales (to an extent). This spring is the perfect...

case-study-for-lead-generation

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing...

content-marketing-for-small-business

Small businesses are busy, and there isn’t much extra time lying around to be spent engaging customers on every social media platform available. If you are moving forward with social media marketing for your local business, your next questions is probably “which platforms should I use?” This day in age, this question is increasingly important....

how-to-pick-social-media-platforms-for-business

It’s true, owning and operating a business has changed drastically in the past 20 years. Going from manual processes to automated processes, finding and retaining new talent and most importantly, switching up marketing tactics to appeal to the ideal consumer. Fortunately, we’ve identified the sweet spot that allows you to be flexible, while getting real...

print-and-digital-marketing

Where do you want your business to be a year from now? While most businesses create forecasts and sales goals, filling in the roadmap is more difficult. While you can’t predict the future with accuracy, you can strengthen your brand and outreach to weather the changes ahead. It’s easy to retreat into what’s worked and...

4-ways-to-keep-your-marketing-startegy-current