Do You Know the 5 Rules for Coupons?

At some point, every business will offer a discount, coupon or savings opportunity whether it’s seasonal, to build loyalty, or brand awareness. The question becomes, how can you be sure that you are giving your clients something that they will want?  Well, we asked over 1,400 consumers about their coupon preferences and some of their...

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2015 Marketing Momentum Playbook

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well...

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How to Grow your Business in 2015

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

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You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

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You’re in the thick of the holidays right now, but that’s not all. You’re also reviewing 2014 successes and challenges in order to create the perfect marketing plan for 2015. Talk about crunch time for your business! Maybe you’ve already set up your holiday campaigns, and now it’s time to coast through the end of...

direct-marketing-for-year-end

Normally, Twitter is thought of as the go-to channel for sharing your daily life updates – from your meals to your commute. But the social network has evolved to be so much more than that today. Now, it is a real-time social media platform that consumers turn to when they want the latest information on...

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Growing a restaurant business is a challenging yet rewarding mix. As the owner, you know this better than anyone. In fact, we probably don’t have to tell you that every good restaurant marketer is focused on two main goals: nurturing your current loyal customers and finding new customers. Dining & Entertainment Program Finding new ways...

direct-marketing-for-restaurants

Thanksgiving is finally here! It’s time for family, friends and good food. We know that as a small business owner, you’re still thinking about your next business steps — from Black Friday to the ongoing holiday season. So we gathered the best in recent small business marketing news and tips for you to peruse while...

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Direct mail is a valuable marketing tool for businesses of all shapes and sizes. As such, there are two distinctly different options your business can choose from when planning your direct mail marketing campaign. So let’s break down the options. Solo Direct Mail One option is sending out a direct mailer all by yourself. Your...

solo-and-co-op-advertising-with-direct-mail

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

creating-brand-loyalty-through-marketing

We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact...

direct-mail-advertising-case-study

The time of year small business owners eagerly anticipate has officially come again. It’s the day consumers take to the streets in search of great deals and items from their holiday gift lists. Yep, we’re talking about Black Friday. Play your cards right and this shopping holiday can mean big sales and loyal customers for...

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