How to Nail your SEO Strategy

In a world as hyper connected as ours, chances are your small business has a website, and you’re eager to make it the best it can be. On the flip side, if your small business does not have a website, it’s definitely an idea worth exploring. While working to establish a social media presence or...

[Read More]

Move your Marketing Out of the Comfort Zone

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean...

[Read More]

The Perfect Halloween Marketing Strategy for your Business

This Halloween, create a campaign that a black cat would rate two paws up. From a marketing perspective, it’s frighteningly easy to draw inspiration from this holiday for increased sales and foot traffic. Just follow our tried-and-true strategy for success. 1. Consider altering your product or service A creative way to attract customers to your...

[Read More]

Meet Cindy, Owner of Valpak of Metro Phoenix
Have you met your
Cindy yet?

OR CALL

Stay Connected

Categories

Recent Posts

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

marketing-budget-tips

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your...

call-to-action-marketing

The coupon is as American as apple pie – and we’re not the only ones who think that. Coupons have become so ingrained in the consumer psyche that they’re arguably one of the most important parts of a marketer’s toolbox. It should come as no surprise that the coupon is keeping up with the times....

coupon-advertising

It’s the first week of September – or Savetember as we like to call it – and around here, we all know what that means. It’s National Coupon Month! If that doesn’t sound exciting enough, we’re also celebrating our 46th birthday. That’s 46 years of helping local businesses reach their customers, and helping consumers save....

local-advertising

We live in a fast-paced, ever-changing world that produces next-level gadgets and innovative technology on a regular basis. These new mediums are often seen as potential new marketing opportunities to businesses of all shapes and sizes. It’s easy to see why business owners can become overwhelmed by the many options at their disposal. When your...

how-to-advertise-your-business

Launch your business to the next level by tapping into the growing world of augmented reality. No, it’s not science fiction anymore; but instead a cool tool for businesses that want to offer real-time deals and resonate with the mobile-savvy generation. Interactive Technology Augmented reality (AR is the common acronym), is still a developing technology....

augmented-reality-the-new-mobile-marketing-frontier

Today, customer service doesn’t stop when the customer walks out of your business, or hangs up the phone. That’s because every interaction consumers have with your brand, whether in person or online, contributes to their perception of your level of service. In this hyper connected world, how do you make sure your service is achieving...

customer-service-skills

If you’re thinking about your business’s advertising budget for next year, take a look at our latest survey. We polled 751 small businesses from a variety of sectors and found a growing trend toward digital ads and social media marketing. If you’re not sure where to spend your advertising dollars, let our 2014 survey be...

infographic-how-small-businesses-advertise-in-2014

Have you been wondering if direct mail is worth the investment for your niche business? You wouldn’t be alone. In fact, we get that question all the time. You serve a targeted community of people who are interested in the particular niche you provide, so is direct mail an effective way to reach those people?...

direct-mailing-for-small-businesses

Recently, we sat down with small business owners to discover how they advertise and why they choose the media they do. We outlined our findings to see if other local business owners could relate to the marketing strategies and processes. We didn’t just ask how they advertise their businesses on traditional channels. We also wanted...

digital-advertising-and-social-media-news