How to Utilize LinkedIn for your Small Business

LinkedIn is a necessary part of marketing your small business. Don’t believe us? Let’s start with a handful of ways this social media vehicle can help your company: lead generation, traffic for your website, improved search ranking, better personal branding, community partnerships, industry knowledge growth and recruitment. That’s a lot of ways one site can...

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Don’t Overspend on Small Business Marketing

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

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Improving the Call-to-Action in your Marketing

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your...

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Recently, we sat down with small business owners to discover how they advertise and why they choose the media they do. We outlined our findings to see if other local business owners could relate to the marketing strategies and processes. We didn’t just ask how they advertise their businesses on traditional channels. We also wanted...

digital-advertising-and-social-media-news

If you keep up with our blog, you should be pretty well-versed in all things related to competitive intelligence. However, if you’re just joining the party, you may need to do a little catching up before you read on. Learn all about why competitive intelligence is important for your small business with our post on...

competitive-intelligence-and-analysis

They call it the golden years for a reason. After all, senior citizens typically have 47x the net worth of households headed by the age group around 35. Connect with your more “mature” customers with the help of these target marketing tips. Say it with me – direct mail advertising. To put it simply, your...

marketing-to-seniors

Sometimes the basics are all you need. While marketing continues to expand into new mediums like mobile and digital, the traditional methods continue to thrive. In the instance of owning a small business, sometimes even one basic marketing method can do wonders for your marketing efforts. I’m talking about the coupon. Unsure of whether or...

coupon-advertising-for-small-business

Wow, how times have changed! Googling on smartphones, sharing opinions on social media and reading online review sites all play a large part in who your customers are, and what they’re expecting from your business. As a business owner, it’s important to keep up with these changes, especially when it comes to monitoring your online...

online-reputation-management

Customer service is the foundation you build your business’s reputation, so it makes perfect sense that you should place it high on your priority list. Even if you’re focused on giving your customers fantastic service day in and day out, you may still wind up with an unhappy customer every now and then. Don’t panic!...

customer-service-tips

As a leader in digital and direct marketing, we’ve learned a thing or two about how and why small businesses advertise. We also know the value of going straight to the source, so recently we did just that in order to discover more about how small businesses are advertising in 2014. What we found out...

how-small-businesses-advertise-in-2014

You don’t need to be told how important it is for your small business to have a great website. As the online hub for all your information, your website could be the first impression your products and services make on a potential customer. That means it is essential for your website to be top-notch. Don’t...

keys-for-small-business-website-design

Did you know that 74% of people find those who save money responsibly more attractive? This means that the tides have turned, and those who save, not spend, are the new sexy. So, what does that have to do with you as a small business owner? Well, we’ve found some ways it should actually impact...

consumers-want-to-know-how-to-save-money

It’s no secret that your business needs to use advertising to reach new customers. If you aren’t, it could be that you haven’t had the chance to give advertising a try, or you haven’t known how to start. We’re here to tell you exactly what you need to start advertising today or in the near...

6-steps-to-advertising-success