8 Keys to a Productive End of 2014

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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Creating Brand Loyalty by Putting Joy into your Marketing

Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

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Case Study: Attract Upscale Customers with Direct Mail

We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact...

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“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean...

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This Halloween, create a campaign that a black cat would rate two paws up. From a marketing perspective, it’s frighteningly easy to draw inspiration from this holiday for increased sales and foot traffic. Just follow our tried-and-true strategy for success. 1. Consider altering your product or service A creative way to attract customers to your...

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Facebook is everywhere. Once upon a time, it was just a place where college students interacted online, but times have changed, and Facebook, along with many social media channels, has evolved. The people who use Facebook span generations, income levels, relationship categories and location. Now, people don’t just post pictures and messages on each other’s...

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Too often, small business owners jump in headfirst and hurry to get their doors open and their businesses off the ground. Maybe you’ve felt the drive yourself. You’ve got great products and services, and you can’t wait to start selling them to customers who want and need them. Many business owners realize after hitting the...

how-to-create-branding-strategies

We’re just four short weeks away from the spookiest holiday of the year. Halloween! The seasonal marketing opportunities for retailers selling costumes and home decorations is an obvious one, but seasonal themes and holidays also provide opportunities for business you may not think of! Just because your business doesn’t sell items that could be used...

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As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

benefits-of-outsourcing-marketing

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

community-involvement-ideas-to-increase-sales

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

how-to-craft-your-value-proposition

LinkedIn is a necessary part of marketing your small business. Don’t believe us? Let’s start with a handful of ways this social media vehicle can help your company: lead generation, traffic for your website, improved search ranking, better personal branding, community partnerships, industry knowledge growth and recruitment. That’s a lot of ways one site can...

linkedin-advertising-steps-for-businesses

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

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