Step-by-Step Guide to Claiming Your Google Business Listing

Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your business’s Google Place page yet. While the steps are easy and pretty straight forward, there are some tips and tricks that we will discuss in this post to make it simple for anyone to...

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How to Upsell a Consumer Who Uses Digital Coupons

Digital coupons are found everywhere in today’s digital age. They are particularly popular among young consumers (96% of millennials have used digital coupons) and tech-savvy families. However, digital coupons are not like their hard-copy predecessors. Users tend to be flexible in their buying decisions, basing their purchases on what is offered rather than what they...

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Top 4 Small Business Website Design Mistakes

It’s difficult to run a brick and mortar small business and still have time to focus on your online presence. Many times, business owners struggle to find the right balance of tidying up their storefront and updating their website. That’s why we’ve gathered a few tips to help you evaluate your online presence, specifically your...

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It’s true, owning and operating a business has changed drastically in the past 20 years. Going from manual processes to automated processes, finding and retaining new talent and most importantly, switching up marketing tactics to appeal to the ideal consumer. Fortunately, we’ve identified the sweet spot that allows you to be flexible, while getting real...

print-and-digital-marketing

Where do you want your business to be a year from now? While most businesses create forecasts and sales goals, filling in the roadmap is more difficult. While you can’t predict the future with accuracy, you can strengthen your brand and outreach to weather the changes ahead. It’s easy to retreat into what’s worked and...

4-ways-to-keep-your-marketing-startegy-current

2015 is the year Millennials are projected to surpass Baby Boomers as the largest living generation in the U.S. In addition to sheer numbers (75.3 million vs. 74.9 million), these 20- and 30-somethings will bring an estimated $1.68 trillion in purchasing power to our economy this year alone.[1] So if you’re not consciously marketing to...

marketing-to-millenials

Sixty percent of marketers claim that email is a critical enabler of products and services, compared to just 42 percent of marketers in 2014, according to the 2015 State of Marketing Report. Well, we’re not surprised at all. That’s because we’ve seen firsthand the way traditional methods, like email and direct mail, have gained popularity...

email-marketing-best-practices

There are currently three distinct generations working side by side in the average workplace. They are the baby boomers, Gen Xers and millennials. In addition, your business might even have a traditionalist at work, and you can’t forget the soon-to-be-working Generation Z. So how can your business hire the right mix of these generations and...

generations-in-the-workplace

Valentine’s Day is the nation’s biggest spending day, second only to Christmas. Show some love with special deals and promotions aimed at couples, singles and your entire community. Even if you’re not in a romantic kind of business, there are still plenty of opportunities to get in the game. Customer Appreciation “We love our customers!”...

8-valentines-day-marketing-ideas

At some point, every business will offer a discount, coupon or savings opportunity whether it’s seasonal, to build loyalty, or brand awareness. The question becomes, how can you be sure that you are giving your clients something that they will want?  Well, we asked over 1,400 consumers about their coupon preferences and some of their...

coupon-rules-for-business-infographic

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well...

2015-marketing-momentum-playbook

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

how-to-grow-your-business

There never seem to be enough hours in the day, especially at work. After all, your business is successful and busy. So how do you make the most of your time and efforts? Have you considered marketing automation? Marketing automation is … tactics and/or software that allow your business to more effectively market on multiple...

what-is-marketing-automation