Move your Marketing Out of the Comfort Zone

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean...

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The Perfect Halloween Marketing Strategy for your Business

This Halloween, create a campaign that a black cat would rate two paws up. From a marketing perspective, it’s frighteningly easy to draw inspiration from this holiday for increased sales and foot traffic. Just follow our tried-and-true strategy for success. 1. Consider altering your product or service A creative way to attract customers to your...

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Effective Facebook Marketing for Every Business

Facebook is everywhere. Once upon a time, it was just a place where college students interacted online, but times have changed, and Facebook, along with many social media channels, has evolved. The people who use Facebook span generations, income levels, relationship categories and location. Now, people don’t just post pictures and messages on each other’s...

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Direct mail remains in the spotlight Over the last few years, digital marketing has been in the spotlight and the headlines.  And I can understand that – it’s cool, and flashy and different.  New is exciting.  We like new.  But new doesn’t necessarily mean better. Don’t get me wrong, we like digital marketing as much...

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In 2012, direct mail will be just as powerful as ever  Shiny-new-object syndrome is running rampant throughout the business world. Across all industries, we are seeing unfettered excitement to try the newest marketing technology and jump on the advertising bandwagon of the moment. Don’t get us wrong, we love technology developments like QR codes and...

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  Naturally, there’s been a lot of talk lately about New Year’s resolutions and how to make 2012 the best your business has had yet.  And if your business is like ours, it’s hard to find the time to look for great business reading. So, as a belated holiday gift for you, we put together...

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Feeling Stuck? Get out of the rut and get motivated It happens to the best of us. As a small business owner trying to do it all, by the end of the year, we run out of steam. But, the New Year here already. How will you find the energy and motivation required to take...

12-ideas-you-might-never-think-of-to-revive-your-work-mojo-in-2012

Growth begins by sowing the seeds for a strong relationship with your customers Without customers, none of us would be in business.  Without customers, there is no growth. It’s up to us as business owners to do everything we can to nurture the relationships with our customers so we can reap the benefits. Here are...

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It happens. You work hard to make sure every customer has a great experience but every once in a while, a customer is upset.  And inevitably they post it online with a bad review. Usually the review is pretty one-sided with important details left out.  It’s embarrassing, right? And it just ticks you off.  Sometimes...

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If you’re like me, you’re busy making your holiday list and checking it twice for everyone from your customers to your in-laws to your kids. But you’ve worked hard this year, so don’t leave yourself off the list. Here are some of the cool gadgets and tools (OK – toys) I found  – some free,...

12-toys-to-buy-for-your-business-this-holiday-season

It’s simple. At the end of the day, we all just want to be heard. Our ideas, concerns and suggestions. This is especially true when it comes to the relationship between a business and its customers. I recently read this in a recent study from Pitney Bowes which backs this idea up: “Businesses want to...

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To the public, your front line employees ARE your brand.  ‘Tis the season … for hiring (and sometimes re-hiring if the initial hire didn’t work out). If you’re like a lot of our clients, you’ve undoubtedly beefed up your staffing for the Holidays.    As a fellow business owner, I know how hard hiring and managing...

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Your guide to start using social media to market your business If you find yourself looking for advice on  how to use social media to market your business, you’re not alone. Local businesses ask us all the time how to use social media to connect with customers in [localCity].  Here are some common questions we...

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