4 Tips for Small Business ‘Spring Cleaning’

As most businesses head into the last sprint of quarter one, it’s the perfect time to tie up loose ends, evaluate year to date performance and establish processes and strategies to continue momentum. This is true for businesses regardless of their size. So, as a small business owner, what better way to accomplish this than...

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Case Study: Double Exposure In Valpak® Increases Consumer Response

As we move closer to the first day of spring, March 20, the weather is beginning to warm, flowers are beginning to bloom and sales could begin to increase. Although you don’t have control over the weather or flowers blossoming, you do have control over your sales (to an extent). This spring is the perfect...

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Content Marketing: What it Means for Small Business

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing...

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You’ve heard it said before, but it bears repeating: good customer service can make or break your business. As a business owner, there’s no doubt that you make this your very first priority. But, how do you make sure your employees are up to par, too? We put together a list of questions that lay a...

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Every small business owner has hired a bad egg before. They sound great in the interview or impress you on paper, but once they get in action … things change. They aren’t quite the rock star employee you had hoped for. The consequences of hiring the wrong person for the job are painful to you, your...

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You’ve heard of the book “How to Win Friends and Influence People,” right? It’s a popular business-self-help book, and it comes to mind when thinking about small businesses marketing – specifically how much social media gives small businesses the upper hand. Small businesses are known for giving people that warm feeling that keeps them coming back...

small-businesses-how-you-win-with-social-media

For the next three weeks, people across the world will turn their eyes toward the television with patriotism, pride and awe as they cheer on the best-of-breed athletes representing their nation. All this excitement and attention on sports made me realize that just about everything I know about marketing, I learned from sports. Think about...

everything-i-know-about-marketing-i-learned-from-sports

When it comes to advertising, we encourage testing the waters with creative and eye-catching offers. (In fact, here are some ways to kick start that creativity.) But, sometimes there’s a line in the sand that shouldn’t be crossed. We’ve been at direct marketing long enough to see what works and what doesn’t work. So, learn from...

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We talked last week about the 3 M’s of Marketing. If there were a magic formula for direct marketing success, they would be a part of the recipe. The best campaigns, though, don’t start and end with your ads. There are actually three more “M’s” that affect what happens after your offer hits the mailbox...

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Have you ever wondered why some offers seem to work better than others? How do you make a successful ad? First, remember that very rarely does success come from a “one and done” approach – it takes trial and error over time to find what works and what doesn’t. To find victory, you first have...

the-3-m%e2%80%99s-of-marketing-%e2%80%93-and-how-to-create-successful-ads

You’d be hard pressed to find a small business owner who doesn’t agree that customer service is the main ingredient to marketing business success. And because a customer’s first and sometimes only – interaction with your business takes place over the telephone, it’s essential to help your employees be the best they can be on...

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Well, there was big news at Valpak last week! In case you missed it, our franchise’s parent company, Cox Target Media, acquired Savings.com, another top online destination for savings, personalized deals and the most knowledgeable money-savings experts online called the “DealPro” community. If you didn’t already know, Valpak has  44 years of experience mailing savings...

and-the-good-news-keeps-coming-valpak-and-savings-com-working-together-to-get-your-offers-seen-by-millions-more-consumers

It’s easy to understand why one loses focus during the times of year when we are bombarded with calls, emails, sales and customers. But for the many businesses that experience a summer slump, it can be just as easy to lose focus during the slower times. After all, you’ve got many seasonal distractions that go...

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