How to Grow your Business in 2015

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

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What is Marketing Automation and Why Should Your Business Use It?

There never seem to be enough hours in the day, especially at work. After all, your business is successful and busy. So how do you make the most of your time and efforts? Have you considered marketing automation? Marketing automation is … tactics and/or software that allow your business to more effectively market on multiple...

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The #1 Myth About Digital Coupons

Coupons remain one of the best ways to reach new and loyal customers. They help businesses increase sales, drive foot traffic to brick-and-mortar stores, and garner brand awareness within the local community. We’re saying all of this to make a point: coupons aren’t becoming a thing of the past. In fact, digital coupons are quickly...

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While direct mail is an effective way to promote your business, optimizing your campaigns for the best results means paying attention to what works and what doesn’t. Sometimes, it means testing different types of offers and calls to action.   What’s a “call to action”?  It’s what you want the person to do after reading...

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Four ways your business is affected by the changing tides in marketing Did you hear? According to Forrester Research’s Customer Experience Predictions Report, 2012 is “the year of the customer.” Any successful business owner might argue that every year is the year of the customer; listening to customers’ needs and adapting to meet those needs,...

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You probably have a good idea who your customers are.  But who is your best customer? It’s the single most important question that every business owner must answer. It’s also the first question I ask any business owner thinking of using a Valpak product to market their business. Why? Often, in yearning for success, business...

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The arrival of summer also means the classic Norman-Rockwell-type neighborhood lemonade stand will soon be popping up on street corners. Neighborhood kids will craft their homemade signs and carefully arrange the paper cups, cold pitchers of homemade lemonade and money jars on table tops. I don’t know about you, but most of the children in...

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A movie in theaters now continues to break box office records. As I hear about the film’s continued success, I got to thinking about it a little more, and realized that it actually had a lot to teach us about marketing a business. Here are four lessons I picked up from the blockbuster. (Spoiler alert!)...

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You work hard and your employees do, too. You provide quality products and services. You always put the customer first. But, for any business owner, there is bound to be a time when you are approached by an upset customer, whether he is standing before you at the counter, demanding apologies over the phone –...

7-ways-to-turn-angry-customers-into-your-best-customers

“If you build it, they will come” and other myths that keep you from getting the market share you want I’ve heard it said that if you aren’t out there taking market share by advertising your business, you’re giving it to your competitors. And I believe it! It is natural and wise to consider the...

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She may not always give you the answer you want, but she’ll give you the one you need to hear. She’s the one you can trust to tell you like it is. He may not be known for his tact or for “putting it gently.” And he may annoy you on occasion when he starts...

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If you’re trying to come up with an offer for your business that is compelling, meaningful and sustainable, here are nine strategies you can use to get those creative juices flowing. Showcase your every-day values.  Find the things on your product roster that are always a bargain, or the service you can deliver as a...

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Plan Ahead. Sounds simple enough, right? But we both know all too well about “the best laid plans”. Some days you feel like a firefighter, putting out unexpected fires at work.  A short meeting turns into a long one, an unexpected phone call, you get slammed with orders, something breaks and you have to fix...

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