8 Ultimate Motivation Tips for Small Businesses

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

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How to Nail your SEO Strategy

In a world as hyper connected as ours, chances are your small business has a website, and you’re eager to make it the best it can be. On the flip side, if your small business does not have a website, it’s definitely an idea worth exploring. While working to establish a social media presence or...

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Move your Marketing Out of the Comfort Zone

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean...

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You probably hear the phrase “online marketing” thrown around a lot these days. Some people say it’s the future of business and that if you’re not involved then you’re already behind. Others counter with a traditionalist view, saying that online marketing is a phase and you should stick with what is tried and true. No...

4-examples-of-online-marketing-tactics-that-boost-sales

A special guide to media-buying for local businesses   Wordcloud courtesy of http://www.avenueright.com   To be successful in marketing, you must deliver the right message to the right people at the right time.  To take on that challenge, make the most of your ad dollars, and understand the latest consumer preferences*, here are 5 tips...

5-steps-to-better-marketing-in-2012

Direct mail remains in the spotlight Over the last few years, digital marketing has been in the spotlight and the headlines.  And I can understand that – it’s cool, and flashy and different.  New is exciting.  We like new.  But new doesn’t necessarily mean better. Don’t get me wrong, we like digital marketing as much...

study-shows-people-prefer-direct-mail-over-email

In 2012, direct mail will be just as powerful as ever  Shiny-new-object syndrome is running rampant throughout the business world. Across all industries, we are seeing unfettered excitement to try the newest marketing technology and jump on the advertising bandwagon of the moment. Don’t get us wrong, we love technology developments like QR codes and...

beware-of-%e2%80%9cnewfangled-whizbang%e2%80%9d-syndrome

  Naturally, there’s been a lot of talk lately about New Year’s resolutions and how to make 2012 the best your business has had yet.  And if your business is like ours, it’s hard to find the time to look for great business reading. So, as a belated holiday gift for you, we put together...

14-great-articles-on-making-this-year-the-best-year

Feeling Stuck? Get out of the rut and get motivated It happens to the best of us. As a small business owner trying to do it all, by the end of the year, we run out of steam. But, the New Year here already. How will you find the energy and motivation required to take...

12-ideas-you-might-never-think-of-to-revive-your-work-mojo-in-2012

Growth begins by sowing the seeds for a strong relationship with your customers Without customers, none of us would be in business.  Without customers, there is no growth. It’s up to us as business owners to do everything we can to nurture the relationships with our customers so we can reap the benefits. Here are...

6-surefire-ways-to-grow-in-2012-3

It happens. You work hard to make sure every customer has a great experience but every once in a while, a customer is upset.  And inevitably they post it online with a bad review. Usually the review is pretty one-sided with important details left out.  It’s embarrassing, right? And it just ticks you off.  Sometimes...

how-to-handle-negative-online-reviews-2

If you’re like me, you’re busy making your holiday list and checking it twice for everyone from your customers to your in-laws to your kids. But you’ve worked hard this year, so don’t leave yourself off the list. Here are some of the cool gadgets and tools (OK – toys) I found  – some free,...

12-toys-to-buy-for-your-business-this-holiday-season

It’s simple. At the end of the day, we all just want to be heard. Our ideas, concerns and suggestions. This is especially true when it comes to the relationship between a business and its customers. I recently read this in a recent study from Pitney Bowes which backs this idea up: “Businesses want to...

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