8 Keys to a Productive End of 2014

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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Creating Brand Loyalty by Putting Joy into your Marketing

Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

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Case Study: Attract Upscale Customers with Direct Mail

We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact...

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“Why put off tomorrow what you can do today?” One of the questions I often hear from our clients is how often they should track redemptions. The answer is simple: every day. Reconcile redemptions daily. Don’t do it every week. Don’t do it every few days. Track redemptions every single day. Why? Waiting to track...

the-most-important-thing-to-know-about-tracking-coupon-redemptions

Most business owners we work with, like you (and me, for that matter), wear a lot of hats and look to folks with a variety of expertise to keep us informed. When it comes to your marketing hat, that’s what I’m here for.  So allow me to let you in on one of the most...

5-ways-to-get-sales-from-smartphones-tablets

One of the most creative and successful marketing strategies in… well…the history of sales strategies, is celebrating a big birthday this year. The coupon is turning 125 years old. What started out as a simple ticket to sample a product has evolved into a proven tactic for rewarding customers for their business and motivating new...

happy-birthday-dear-coupon

How to break away from the competition and promote your business at a premium price. Would you pay $20 for an apple? Me neither. Why?  Because an apple is an apple, right?  According to author Mike Michalowicz who talks about this concept on his blog, to an apple connoisseur, all 7,500 cultivars of apples, are...

are-you-an-apple

Along with hundreds of species of plants and animals, you can now add this to the list of endangered things. Empty space. Think about it. From stadium entrance portals to turnstiles to bench seats and everywhere in between, virtually every blank space is now filled with an advertisement.  Some estimates show the average person is...

avoid-these-5-mistakes-that-kill-your-advertising

Where are your customers @? Is that also where your marketing is @? (Check out the video and you’ll get the “at” jokes.) Joking aside, in this fast-paced world, customers are bombarded with marketing messages every second. It’s more important now than ever to market your business in multiple channels. So, enjoy this new video...

where-are-you

Back in the days of a Leave It To Beaver business world, trust was an assumed part of the package. There might be an inevitable snake-oil salesman, but everyone believed a deal was sealed with a handshake. If only it was that simple today, right? I’ve been in business a long time and worked with great clients and vendors...

lessons-learned-in-the-business-school-of-hard-knocks-lessons-learned-in-the-business-school-of-hard-knocks

Text messaging works when it comes to connecting with customers – so do it right My mobile phone is like an extension of my arm.  As a business owner, my phone is always with me and when I’m not in the office I use it to check email, text my office staff and call customers...

rdy-2-txt-offrs-11-things-to-consider-first

You probably hear the phrase “online marketing” thrown around a lot these days. Some people say it’s the future of business and that if you’re not involved then you’re already behind. Others counter with a traditionalist view, saying that online marketing is a phase and you should stick with what is tried and true. No...

4-examples-of-online-marketing-tactics-that-boost-sales

A special guide to media-buying for local businesses   Wordcloud courtesy of http://www.avenueright.com   To be successful in marketing, you must deliver the right message to the right people at the right time.  To take on that challenge, make the most of your ad dollars, and understand the latest consumer preferences*, here are 5 tips...

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