How the 5 Stages of the Buying Cycle Impact Your Retail Store

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

[Read More]

9 Social Media Mistakes You Need to Avoid

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

[Read More]

8 Ultimate Motivation Tips for Small Businesses

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

[Read More]

Meet Cindy, Owner of Valpak of Metro Phoenix
Have you met your
Cindy yet?

OR CALL

Stay Connected

Categories

Recent Posts

Back in the days of a Leave It To Beaver business world, trust was an assumed part of the package. There might be an inevitable snake-oil salesman, but everyone believed a deal was sealed with a handshake. If only it was that simple today, right? I’ve been in business a long time and worked with great clients and vendors...

lessons-learned-in-the-business-school-of-hard-knocks-lessons-learned-in-the-business-school-of-hard-knocks

Text messaging works when it comes to connecting with customers – so do it right My mobile phone is like an extension of my arm.  As a business owner, my phone is always with me and when I’m not in the office I use it to check email, text my office staff and call customers...

rdy-2-txt-offrs-11-things-to-consider-first

You probably hear the phrase “online marketing” thrown around a lot these days. Some people say it’s the future of business and that if you’re not involved then you’re already behind. Others counter with a traditionalist view, saying that online marketing is a phase and you should stick with what is tried and true. No...

4-examples-of-online-marketing-tactics-that-boost-sales

A special guide to media-buying for local businesses   Wordcloud courtesy of http://www.avenueright.com   To be successful in marketing, you must deliver the right message to the right people at the right time.  To take on that challenge, make the most of your ad dollars, and understand the latest consumer preferences*, here are 5 tips...

5-steps-to-better-marketing-in-2012

Direct mail remains in the spotlight Over the last few years, digital marketing has been in the spotlight and the headlines.  And I can understand that – it’s cool, and flashy and different.  New is exciting.  We like new.  But new doesn’t necessarily mean better. Don’t get me wrong, we like digital marketing as much...

study-shows-people-prefer-direct-mail-over-email

In 2012, direct mail will be just as powerful as ever  Shiny-new-object syndrome is running rampant throughout the business world. Across all industries, we are seeing unfettered excitement to try the newest marketing technology and jump on the advertising bandwagon of the moment. Don’t get us wrong, we love technology developments like QR codes and...

beware-of-%e2%80%9cnewfangled-whizbang%e2%80%9d-syndrome

  Naturally, there’s been a lot of talk lately about New Year’s resolutions and how to make 2012 the best your business has had yet.  And if your business is like ours, it’s hard to find the time to look for great business reading. So, as a belated holiday gift for you, we put together...

14-great-articles-on-making-this-year-the-best-year

Feeling Stuck? Get out of the rut and get motivated It happens to the best of us. As a small business owner trying to do it all, by the end of the year, we run out of steam. But, the New Year here already. How will you find the energy and motivation required to take...

12-ideas-you-might-never-think-of-to-revive-your-work-mojo-in-2012

Growth begins by sowing the seeds for a strong relationship with your customers Without customers, none of us would be in business.  Without customers, there is no growth. It’s up to us as business owners to do everything we can to nurture the relationships with our customers so we can reap the benefits. Here are...

6-surefire-ways-to-grow-in-2012-3

It happens. You work hard to make sure every customer has a great experience but every once in a while, a customer is upset.  And inevitably they post it online with a bad review. Usually the review is pretty one-sided with important details left out.  It’s embarrassing, right? And it just ticks you off.  Sometimes...

how-to-handle-negative-online-reviews-2