How to Prepare your Small Business for the New Year

Employees are starting to head out for vacation, and the time to celebrate 2015 is right around the corner. You may already be carried away with festive excitement, or you may be feeling the time squeeze as the end of the year draws near. If you’re feeling the pressure, don’t panic. There’s still time to...

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Stand Out: Effective Advertising Techniques Revealed

It’s a type of pressure that is familiar to all small business owners. In fact, it’s more than a pressure, in many ways, it’s a reality. You need to get the word out about your business right now. But it comes with a challenge, doesn’t it? If you’re like me, you’re concerned about all the...

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The 15 Best Small Business Ideas for 2015

You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

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“If you build it, they will come” and other myths that keep you from getting the market share you want I’ve heard it said that if you aren’t out there taking market share by advertising your business, you’re giving it to your competitors. And I believe it! It is natural and wise to consider the...

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She may not always give you the answer you want, but she’ll give you the one you need to hear. She’s the one you can trust to tell you like it is. He may not be known for his tact or for “putting it gently.” And he may annoy you on occasion when he starts...

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If you’re trying to come up with an offer for your business that is compelling, meaningful and sustainable, here are nine strategies you can use to get those creative juices flowing. Showcase your every-day values.  Find the things on your product roster that are always a bargain, or the service you can deliver as a...

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Plan Ahead. Sounds simple enough, right? But we both know all too well about “the best laid plans”. Some days you feel like a firefighter, putting out unexpected fires at work.  A short meeting turns into a long one, an unexpected phone call, you get slammed with orders, something breaks and you have to fix...

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Getting your marketing ducks in a row isn’t hard if you follow these tips It’s already April and whether you haven’t made a plan for the rest of the year, or it’s time to do a quick performance review of your existing plan, we’ve put together some suggestions on how to get all of your...

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Did you know that 70% of people think couponing is just as much a part of American life as apple pie? People expect discounts, and even prefer businesses that offer them.  In fact, there are some items people refuse to buy without a coupon.  Check out more statistics to find out what those products are....

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In Part 1 of my list of “Direct Marketing Terms You Need to Know,” I explained some key direct marketing buzzwords. It’s time to get the flashcards out again because here’s a list of terms that covers digital marketing. Sure, these terms may sound like a foreign language, but getting familiar with these terms and...

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Every business has their own language… Like…“So let’s mail four NTAs, which is 40M this month, with your CP44 ad.” Or… “For your solo mailing we’ll mail 1MM 4/4 with an aqueous coating.” Huh? Spend enough time around a direct marketer in his element too long and you’re bound to hear some jargon-filled sentences like...

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“Why put off tomorrow what you can do today?” One of the questions I often hear from our clients is how often they should track redemptions. The answer is simple: every day. Reconcile redemptions daily. Don’t do it every week. Don’t do it every few days. Track redemptions every single day. Why? Waiting to track...

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Most business owners we work with, like you (and me, for that matter), wear a lot of hats and look to folks with a variety of expertise to keep us informed. When it comes to your marketing hat, that’s what I’m here for.  So allow me to let you in on one of the most...

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