5 Reasons To Outsource Your Marketing

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

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How To Make Your Small Business Thrive in the Fall

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

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Are You Selling Value?

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

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It happens. You work hard to make sure every customer has a great experience but every once in a while, a customer is upset.  And inevitably they post it online with a bad review. Usually the review is pretty one-sided with important details left out.  It’s embarrassing, right? And it just ticks you off.  Sometimes...

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If you’re like me, you’re busy making your holiday list and checking it twice for everyone from your customers to your in-laws to your kids. But you’ve worked hard this year, so don’t leave yourself off the list. Here are some of the cool gadgets and tools (OK – toys) I found  – some free,...

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It’s simple. At the end of the day, we all just want to be heard. Our ideas, concerns and suggestions. This is especially true when it comes to the relationship between a business and its customers. I recently read this in a recent study from Pitney Bowes which backs this idea up: “Businesses want to...

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To the public, your front line employees ARE your brand.  ‘Tis the season … for hiring (and sometimes re-hiring if the initial hire didn’t work out). If you’re like a lot of our clients, you’ve undoubtedly beefed up your staffing for the Holidays.    As a fellow business owner, I know how hard hiring and managing...

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Your guide to start using social media to market your business If you find yourself looking for advice on  how to use social media to market your business, you’re not alone. Local businesses ask us all the time how to use social media to connect with customers in [localCity].  Here are some common questions we...

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Think all coupon-ers are cheapskates?  Think again. All too often I meet business owners who have made marketing decisions based on a hunch or their own personal preferences and end up spending their marketing dollars in the wrong channels.  I don’t want you to be one of them. Don’t assume that today’s modern “couponer” fits...

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Wondering if now is the time to market your services and products to consumers?  The answer is easy to see Sure, we could bore you with a long detailed report filled with graphs and charts and small print spreadsheets – but who has time for that? Infographics are the latest trend in communicating information in...

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How to decide what to give away to your customers-but not go broke in the process Remember this famous line from the classic movie The Godfather, “I’m gonna make him an offer he can’t refuse.”? Getting to a great offer – that works – is one of the most common questions I hear from businesses...

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You have 1,440 minutes to spend today. Are you using them wisely? To say you’re busy is an understatement. Just like me, you’re running a business, which means you’re pulled in different directions, all day long.  Priorities change daily, sometimes hourly.  Working through your to-do list can be a challenge.  But here are some proven...

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It’s time to deck the halls. Valpak just wrapped up its annual holiday spending survey asking over 1,000 of consumers about their plans for holiday shopping and uncovered that now is the time when many consumers start looking for deals on their holiday gifts. Here’s 12 reasons why you should start promoting your holiday offer,...

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