How to Utilize LinkedIn for your Small Business

LinkedIn is a necessary part of marketing your small business. Don’t believe us? Let’s start with a handful of ways this social media vehicle can help your company: lead generation, traffic for your website, improved search ranking, better personal branding, community partnerships, industry knowledge growth and recruitment. That’s a lot of ways one site can...

[Read More]

Don’t Overspend on Small Business Marketing

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

[Read More]

Improving the Call-to-Action in your Marketing

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your...

[Read More]

Meet Cindy, Owner of Valpak of Metro Phoenix
Have you met your
Cindy yet?

OR CALL

Stay Connected

Categories

Recent Posts

To the public, your front line employees ARE your brand.  ‘Tis the season … for hiring (and sometimes re-hiring if the initial hire didn’t work out). If you’re like a lot of our clients, you’ve undoubtedly beefed up your staffing for the Holidays.    As a fellow business owner, I know how hard hiring and managing...

how-to-find-keep-rock-star-employees

Your guide to start using social media to market your business If you find yourself looking for advice on  how to use social media to market your business, you’re not alone. Local businesses ask us all the time how to use social media to connect with customers in [localCity].  Here are some common questions we...

social-media-101-11-things-you-must-do-today-to-market-your-business-online

Think all coupon-ers are cheapskates?  Think again. All too often I meet business owners who have made marketing decisions based on a hunch or their own personal preferences and end up spending their marketing dollars in the wrong channels.  I don’t want you to be one of them. Don’t assume that today’s modern “couponer” fits...

think-you-know-valpak-2

Wondering if now is the time to market your services and products to consumers?  The answer is easy to see Sure, we could bore you with a long detailed report filled with graphs and charts and small print spreadsheets – but who has time for that? Infographics are the latest trend in communicating information in...

a-pictures-worth-a-thousand-words

How to decide what to give away to your customers-but not go broke in the process Remember this famous line from the classic movie The Godfather, “I’m gonna make him an offer he can’t refuse.”? Getting to a great offer – that works – is one of the most common questions I hear from businesses...

5-easy-ways-to-create-offers-consumers-will-love

You have 1,440 minutes to spend today. Are you using them wisely? To say you’re busy is an understatement. Just like me, you’re running a business, which means you’re pulled in different directions, all day long.  Priorities change daily, sometimes hourly.  Working through your to-do list can be a challenge.  But here are some proven...

26-ways-to-ploy-through-your-to-do-list

It’s time to deck the halls. Valpak just wrapped up its annual holiday spending survey asking over 1,000 of consumers about their plans for holiday shopping and uncovered that now is the time when many consumers start looking for deals on their holiday gifts. Here’s 12 reasons why you should start promoting your holiday offer,...

12-reasons-to-promote-your-holiday-offers-now

An essential checklist before you go mobile with your offers Mobile couponing (offers accessed via mobile device – text message, mobile Internet and QR codes) is gaining momentum among local consumers. In fact, according to eMarketer, the US mobile web population will be up almost 25% this year as 97.3 million mobile owners log on...

going-mobile-tips-and-tricks-to-get-the-most-out-of-your-mobile-marketing

What’s really going on with the USPS and how it affects you If you believe the headlines, then you might also believe that the US Postal Service (USPS) is on the verge of shutting down any day now. We’ve certainly received plenty of questions about this topic from customers and media – after all, we...

four-hype-free-facts-you-need-to-know-about-the-postal-service

Lessons learned from 40+ years in the industry You have 3-5 seconds to get their attention before they move on to something else.  That’s it.  No second chances. Believe it or not, it takes just a few seconds for the average consumer to read a piece of direct mail and decide if they want to...

20-simple-ways-to-improve-the-performance-of-your-ads