Step-by-Step Guide to Claiming Your Google Business Listing

Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your business’s Google Place page yet. While the steps are easy and pretty straight forward, there are some tips and tricks that we will discuss in this post to make it simple for anyone to...

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How to Upsell a Consumer Who Uses Digital Coupons

Digital coupons are found everywhere in today’s digital age. They are particularly popular among young consumers (96% of millennials have used digital coupons) and tech-savvy families. However, digital coupons are not like their hard-copy predecessors. Users tend to be flexible in their buying decisions, basing their purchases on what is offered rather than what they...

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Top 4 Small Business Website Design Mistakes

It’s difficult to run a brick and mortar small business and still have time to focus on your online presence. Many times, business owners struggle to find the right balance of tidying up their storefront and updating their website. That’s why we’ve gathered a few tips to help you evaluate your online presence, specifically your...

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When you think about driving sales and growing your business, if you’re like me, you may find it easy to get tunnel vision: Generate leads, bring in new customers, make the sale!  Repeat! While driving new sales is always a worthy way to spend your time, focusing all your energy on the potential customers out...

how-customer-retention-is-like-dating

Last week we shared ideas on how to get glowing online reviews. Now let’s talk about how to really get some mileage out of them. If you have positive online ratings on sites like Yelp.com or Google Places or emails from customers praising your service or products, you’re going to want to keep reading… Positive...

ingenious-ways-to-use-online-customer-reviews-to-sell-stuff

When I think about running business the “old-fashioned” way, a few ideologies come to mind: the customer is always right, clean cut presentation, simplicity, reliability, and a consistent experience. Things are “done right” instead of just “done.” When I think about the common thread between some of the best local businesses today, they share these...

when-the-%e2%80%9cold-fashioned-way%e2%80%9d-is-good-for-business

I just got back from CouponU – Valpak’s annual conference where we all gather to learn, motivate each other, celebrate achievements and get revved up to better serve our advertisers. It always reminds me why I love what I do: help other businesses in my community grow. I am grateful to each advertiser for putting...

advice-for-first-time-advertisers

We’re going mental today. No, I don’t mean “crazy”. We are going to look at how the left brain and right brain affect a person’s decision to buy from you based on your ad. First, let’s examine a much-written-about 2003 post from a fellow marketer that describes two kinds of shoppers: transactional and relational. According...

people-buy-emotionally-justify-rationally-how-this-affects-your-offer

If I told you about a tool that would be 277% more effective at driving leads to your business than other similar tools … what would you think? Would you be skeptical? Expect a sales pitch? Would you initially think “oh it’s probably a scam” or “the numbers are inflated”? Don’t worry – it’s none...

one-reason-i-use-linkedin-and-why-you-should-join-me-there

You’ve heard it said before, but it bears repeating: good customer service can make or break your business. As a business owner, there’s no doubt that you make this your very first priority. But, how do you make sure your employees are up to par, too? We put together a list of questions that lay a...

the-best-customer-service-test-do-your-employees-make-the-cut

Every small business owner has hired a bad egg before. They sound great in the interview or impress you on paper, but once they get in action … things change. They aren’t quite the rock star employee you had hoped for. The consequences of hiring the wrong person for the job are painful to you, your...

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You’ve heard of the book “How to Win Friends and Influence People,” right? It’s a popular business-self-help book, and it comes to mind when thinking about small businesses marketing – specifically how much social media gives small businesses the upper hand. Small businesses are known for giving people that warm feeling that keeps them coming back...

small-businesses-how-you-win-with-social-media

For the next three weeks, people across the world will turn their eyes toward the television with patriotism, pride and awe as they cheer on the best-of-breed athletes representing their nation. All this excitement and attention on sports made me realize that just about everything I know about marketing, I learned from sports. Think about...

everything-i-know-about-marketing-i-learned-from-sports