4 Tips for Small Business ‘Spring Cleaning’

As most businesses head into the last sprint of quarter one, it’s the perfect time to tie up loose ends, evaluate year to date performance and establish processes and strategies to continue momentum. This is true for businesses regardless of their size. So, as a small business owner, what better way to accomplish this than...

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Case Study: Double Exposure In Valpak® Increases Consumer Response

As we move closer to the first day of spring, March 20, the weather is beginning to warm, flowers are beginning to bloom and sales could begin to increase. Although you don’t have control over the weather or flowers blossoming, you do have control over your sales (to an extent). This spring is the perfect...

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Content Marketing: What it Means for Small Business

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing...

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You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

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You’re in the thick of the holidays right now, but that’s not all. You’re also reviewing 2014 successes and challenges in order to create the perfect marketing plan for 2015. Talk about crunch time for your business! Maybe you’ve already set up your holiday campaigns, and now it’s time to coast through the end of...

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Normally, Twitter is thought of as the go-to channel for sharing your daily life updates – from your meals to your commute. But the social network has evolved to be so much more than that today. Now, it is a real-time social media platform that consumers turn to when they want the latest information on...

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Growing a restaurant business is a challenging yet rewarding mix. As the owner, you know this better than anyone. In fact, we probably don’t have to tell you that every good restaurant marketer is focused on two main goals: nurturing your current loyal customers and finding new customers. Dining & Entertainment Program Finding new ways...

direct-marketing-for-restaurants

Thanksgiving is finally here! It’s time for family, friends and good food. We know that as a small business owner, you’re still thinking about your next business steps — from Black Friday to the ongoing holiday season. So we gathered the best in recent small business marketing news and tips for you to peruse while...

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Direct mail is a valuable marketing tool for businesses of all shapes and sizes. As such, there are two distinctly different options your business can choose from when planning your direct mail marketing campaign. So let’s break down the options. Solo Direct Mail One option is sending out a direct mailer all by yourself. Your...

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For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

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We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact...

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The time of year small business owners eagerly anticipate has officially come again. It’s the day consumers take to the streets in search of great deals and items from their holiday gift lists. Yep, we’re talking about Black Friday. Play your cards right and this shopping holiday can mean big sales and loyal customers for...

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