5 Reasons To Outsource Your Marketing

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

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How To Make Your Small Business Thrive in the Fall

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

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Are You Selling Value?

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

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You don’t need to be told how important it is for your small business to have a great website. As the online hub for all your information, your website could be the first impression your products and services make on a potential customer. That means it is essential for your website to be top-notch. Don’t...

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Did you know that 74% of people find those who save money responsibly more attractive? This means that the tides have turned, and those who save, not spend, are the new sexy. So, what does that have to do with you as a small business owner? Well, we’ve found some ways it should actually impact...

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It’s no secret that your business needs to use advertising to reach new customers. If you aren’t, it could be that you haven’t had the chance to give advertising a try, or you haven’t known how to start. We’re here to tell you exactly what you need to start advertising today or in the near...

6-steps-to-advertising-success

A healthy marketing strategy starts with identifying your target market and ideal customer, and then building out a plan to appeal to their wants and needs. To help you refine your marketing, it’s important to focus on the two major kinds of customers in that strategy. The two types of customers are people who skew...

understanding-your-customers

Mobile marketing is the latest marketing frontier for local businesses to take advantage of, and as your consumers are getting more mobile, it’s time to follow suit. As a small business owner, you might be wondering just what you need to use to reach these mobile customers. One of the most common debates in the...

mobile-marketing-tips

It’s safe to say we are officially in the midst of the summer season, and unless you are in a tourist area, that often means things are a bit quieter around your business. Summer solstice has passed, and many families are headed off on vacations, or to explore their local region. So, how do you...

direct-mail-marketing-with-valpak

Do you feel like you’re up to speed when it comes to recognizing the importance of competitive intelligence? If you need a refresher, start with this post. Once you have the general overview from a business strategy perspective, make sure to jump over and learn how to evaluate your competitor’s print advertising here. Now we’ll...

digital-marketing-competitor-analysis

It’s one of the undeniable truths about marketing a business: you can’t beat good old-fashioned word-of-mouth marketing. The question is how do you get customers buzzing about your business to all their friends, family, and acquaintances? To help you with the “how” of this powerful form of marketing, we’ve rounded up the best word-of-mouth marketing...

word-of-mouth-marketing

I bet you didn’t know that 90% of online shoppers say they find video helpful in making shopping and buying decisions. That’s a pretty strong statement about the marketing power of using video! I know what you’re probably thinking: isn’t video expensive? Well, it doesn’t have to be. Today you can take a quality video...

5-ways-to-use-video-in-your-marketing

What are your ultimate marketing goals? We’d guess: drive sales, foot traffic and brand awareness to your business. Are we right? This was the case when the people at CarMax came to see if advertising with Valpak could help grow their business. From our experience, and CarMax’, nothing is better than direct mail when it...

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