Top 3 Reasons Why Your Marketing Communication Strategy to Employees is Critical

Your marketing strategy should be a concerted team effort, but implementing your strategy isn’t the sole responsibility of your marketing department or senior management. Many other key team members should be included in the planning and implementation processes to ensure success and goal achievement. This article will discuss why communicating your plan to every employee...

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3 Tips to Match Summer Offers with Consumer Demand

Are you unsure of what your summer marketing offer should be, or whether your marketing campaign should even have a seasonal approach? Here are some ways to pair your summertime marketing with consumer demand in order to boost your marketing return on investment (ROI). Summer is Coming Memorial Day and the 4th of July will...

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9 Benefits to Working with a Local Marketing Specialist

If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market...

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2015 is the year Millennials are projected to surpass Baby Boomers as the largest living generation in the U.S. In addition to sheer numbers (75.3 million vs. 74.9 million), these 20- and 30-somethings will bring an estimated $1.68 trillion in purchasing power to our economy this year alone.[1] So if you’re not consciously marketing to...

marketing-to-millenials

Sixty percent of marketers claim that email is a critical enabler of products and services, compared to just 42 percent of marketers in 2014, according to the 2015 State of Marketing Report. Well, we’re not surprised at all. That’s because we’ve seen firsthand the way traditional methods, like email and direct mail, have gained popularity...

email-marketing-best-practices

There are currently three distinct generations working side by side in the average workplace. They are the baby boomers, Gen Xers and millennials. In addition, your business might even have a traditionalist at work, and you can’t forget the soon-to-be-working Generation Z. So how can your business hire the right mix of these generations and...

generations-in-the-workplace

Valentine’s Day is the nation’s biggest spending day, second only to Christmas. Show some love with special deals and promotions aimed at couples, singles and your entire community. Even if you’re not in a romantic kind of business, there are still plenty of opportunities to get in the game. Customer Appreciation “We love our customers!”...

8-valentines-day-marketing-ideas

At some point, every business will offer a discount, coupon or savings opportunity whether it’s seasonal, to build loyalty, or brand awareness. The question becomes, how can you be sure that you are giving your clients something that they will want?  Well, we asked over 1,400 consumers about their coupon preferences and some of their...

coupon-rules-for-business-infographic

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well...

2015-marketing-momentum-playbook

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

how-to-grow-your-business

There never seem to be enough hours in the day, especially at work. After all, your business is successful and busy. So how do you make the most of your time and efforts? Have you considered marketing automation? Marketing automation is … tactics and/or software that allow your business to more effectively market on multiple...

what-is-marketing-automation

Coupons remain one of the best ways to reach new and loyal customers. They help businesses increase sales, drive foot traffic to brick-and-mortar stores, and garner brand awareness within the local community. We’re saying all of this to make a point: coupons aren’t becoming a thing of the past. In fact, digital coupons are quickly...

digital-coupons-myth

When something stands the test of time, you know it’s worth considering. That’s the case with email marketing. It has been a popular form of online marketing for quite some time, and in our opinion, there’s one reason why: it’s effective! In fact, 77% of consumers prefer to receive permission-based marketing through email according to...

email-marketing