How to Prepare your Small Business for the New Year

Employees are starting to head out for vacation, and the time to celebrate 2015 is right around the corner. You may already be carried away with festive excitement, or you may be feeling the time squeeze as the end of the year draws near. If you’re feeling the pressure, don’t panic. There’s still time to...

[Read More]

Stand Out: Effective Advertising Techniques Revealed

It’s a type of pressure that is familiar to all small business owners. In fact, it’s more than a pressure, in many ways, it’s a reality. You need to get the word out about your business right now. But it comes with a challenge, doesn’t it? If you’re like me, you’re concerned about all the...

[Read More]

The 15 Best Small Business Ideas for 2015

You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

[Read More]

Meet Cindy, Owner of Valpak of Metro Phoenix
Have you met your
Cindy yet?

OR CALL

Stay Connected

Categories

Recent Posts

Facebook is everywhere. Once upon a time, it was just a place where college students interacted online, but times have changed, and Facebook, along with many social media channels, has evolved. The people who use Facebook span generations, income levels, relationship categories and location. Now, people don’t just post pictures and messages on each other’s...

make-the-most-of-your-facebook-business-page

Too often, small business owners jump in headfirst and hurry to get their doors open and their businesses off the ground. Maybe you’ve felt the drive yourself. You’ve got great products and services, and you can’t wait to start selling them to customers who want and need them. Many business owners realize after hitting the...

how-to-create-branding-strategies

We’re just four short weeks away from the spookiest holiday of the year. Halloween! The seasonal marketing opportunities for retailers selling costumes and home decorations is an obvious one, but seasonal themes and holidays also provide opportunities for business you may not think of! Just because your business doesn’t sell items that could be used...

pizza-hut-halloween-case-study

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

benefits-of-outsourcing-marketing

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

community-involvement-ideas-to-increase-sales

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

how-to-craft-your-value-proposition

LinkedIn is a necessary part of marketing your small business. Don’t believe us? Let’s start with a handful of ways this social media vehicle can help your company: lead generation, traffic for your website, improved search ranking, better personal branding, community partnerships, industry knowledge growth and recruitment. That’s a lot of ways one site can...

linkedin-advertising-steps-for-businesses

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

marketing-budget-tips

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your...

call-to-action-marketing

The coupon is as American as apple pie – and we’re not the only ones who think that. Coupons have become so ingrained in the consumer psyche that they’re arguably one of the most important parts of a marketer’s toolbox. It should come as no surprise that the coupon is keeping up with the times....

coupon-advertising