How the 5 Stages of the Buying Cycle Impact Your Retail Store

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

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9 Social Media Mistakes You Need to Avoid

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

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8 Ultimate Motivation Tips for Small Businesses

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

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If you’re running a small business, you may have concerns about digital marketing. What are the best practices? What do I absolutely need, and what don’t I need right now? These are all valid questions, especially in a digital world that seems to be rapidly changing! You probably have a website already, but with the...

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By now you probably know why competitive intelligence is important, and how your business can utilize it to your advantage. If you missed our first post about competitive intelligence, don’t worry! You can hop over and check out all the basics by going here. We’ll wait for you to come back. Done? Great. Now we’re...

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As the temperatures outside rise and the sun beckons us outdoors, attention spans tend to shrink. Whether or not your business experiences a summer slump, you can’t let productivity slow due to the pretty weather and swimming pools. To help you fight the dog days of summer, we put together 7 ideas to keep you...

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It’s a situation you never want to find your business in: cleaning up your reputation. The way your customers, audience and community view your small business can have a big impact on your success. So, it is important to have a game plan if you ever find yourself on the defense due to some negative...

top-3-tips-for-small-business-reputation-management

Did you know that 80% of consumers are willing to give their personal information to a trusted brand? As a business, this is an opportunity and a responsibility. The opportunity is to capture and use that personal information to connect with customers, but that only comes in tandem with the responsibility: making sure you are...

the-essential-email-marketing-guide-for-small-businesses

We’ve all heard the saying ‘curiosity killed the cat’. However, in the business world, curiosity is an asset. It helps you grow, learn, and become a better business. The best way to put your curiosity to good use is to focus it on your competitors. Let’s be honest, you were probably scoping them out already,...

why-the-competition-matters-competitive-intelligence

Have you been wondering if direct mail can truly deliver results in terms of sales and foot traffic? If you are, you certainly aren’t alone. Pier 1 imports decided it was about time they found out for themselves if Valpak could increase their sales. To test out this theory, Pier 1 sent out a compelling...

case-study-pier-1-increases-sales-and-foot-traffic-with-direct-mail

At some point or another, you’ve probably heard that your business website’s SEO is a big deal. That might have sounded like an alien acronym that only big businesses can concern themselves with. Well, SEO doesn’t have to be a foreign concept. Let’s break it down. What is SEO? SEO stands for Search Engine Optimization....

seo-for-small-business-made-easy

We’re in the midst of graduation season, Memorial Day will be here in just a few days, and before you know it, people will be hanging out at the pool. You know what that means, right? It’s time for the summer tourists to start trickling into a town near you. Whether you own a business...

maximize-summer-for-your-small-business

If you’ve been focusing on ramping up your digital marketing, you’ve probably run into the landing page question. Do you need landing pages? If yes, how many landing pages should you have? Some small businesses may simply be wondering what a landing page is, and how it can help them. We’re going to run through...

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