How to Prepare your Small Business for the New Year

Employees are starting to head out for vacation, and the time to celebrate 2015 is right around the corner. You may already be carried away with festive excitement, or you may be feeling the time squeeze as the end of the year draws near. If you’re feeling the pressure, don’t panic. There’s still time to...

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Stand Out: Effective Advertising Techniques Revealed

It’s a type of pressure that is familiar to all small business owners. In fact, it’s more than a pressure, in many ways, it’s a reality. You need to get the word out about your business right now. But it comes with a challenge, doesn’t it? If you’re like me, you’re concerned about all the...

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The 15 Best Small Business Ideas for 2015

You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

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Wow, how times have changed! Googling on smartphones, sharing opinions on social media and reading online review sites all play a large part in who your customers are, and what they’re expecting from your business. As a business owner, it’s important to keep up with these changes, especially when it comes to monitoring your online...

online-reputation-management

Customer service is the foundation you build your business’s reputation, so it makes perfect sense that you should place it high on your priority list. Even if you’re focused on giving your customers fantastic service day in and day out, you may still wind up with an unhappy customer every now and then. Don’t panic!...

customer-service-tips

As a leader in digital and direct marketing, we’ve learned a thing or two about how and why small businesses advertise. We also know the value of going straight to the source, so recently we did just that in order to discover more about how small businesses are advertising in 2014. What we found out...

how-small-businesses-advertise-in-2014

You don’t need to be told how important it is for your small business to have a great website. As the online hub for all your information, your website could be the first impression your products and services make on a potential customer. That means it is essential for your website to be top-notch. Don’t...

keys-for-small-business-website-design

Did you know that 74% of people find those who save money responsibly more attractive? This means that the tides have turned, and those who save, not spend, are the new sexy. So, what does that have to do with you as a small business owner? Well, we’ve found some ways it should actually impact...

consumers-want-to-know-how-to-save-money

It’s no secret that your business needs to use advertising to reach new customers. If you aren’t, it could be that you haven’t had the chance to give advertising a try, or you haven’t known how to start. We’re here to tell you exactly what you need to start advertising today or in the near...

6-steps-to-advertising-success

A healthy marketing strategy starts with identifying your target market and ideal customer, and then building out a plan to appeal to their wants and needs. To help you refine your marketing, it’s important to focus on the two major kinds of customers in that strategy. The two types of customers are people who skew...

understanding-your-customers

Mobile marketing is the latest marketing frontier for local businesses to take advantage of, and as your consumers are getting more mobile, it’s time to follow suit. As a small business owner, you might be wondering just what you need to use to reach these mobile customers. One of the most common debates in the...

mobile-marketing-tips

It’s safe to say we are officially in the midst of the summer season, and unless you are in a tourist area, that often means things are a bit quieter around your business. Summer solstice has passed, and many families are headed off on vacations, or to explore their local region. So, how do you...

direct-mail-marketing-with-valpak

Do you feel like you’re up to speed when it comes to recognizing the importance of competitive intelligence? If you need a refresher, start with this post. Once you have the general overview from a business strategy perspective, make sure to jump over and learn how to evaluate your competitor’s print advertising here. Now we’ll...

digital-marketing-competitor-analysis