5 Reasons To Outsource Your Marketing

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

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How To Make Your Small Business Thrive in the Fall

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

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Are You Selling Value?

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

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If you’ve been focusing on ramping up your digital marketing, you’ve probably run into the landing page question. Do you need landing pages? If yes, how many landing pages should you have? Some small businesses may simply be wondering what a landing page is, and how it can help them. We’re going to run through...

why-you-need-landing-pages-for-your-small-business

Did you know it’s National Photography Month? As such, we thought it would be the perfect time to talk about the visual element of marketing. After all, small businesses need attractive, quality visuals for all points of contact they make with their customers. That includes your website, direct mail, social media posts, marketing flyers, business...

how-to-catch-your-customers-eye-visual-power

Looking for the “secret sauce” for creating advertising campaigns that spread like wild fire? Well, there isn’t a guaranteed “recipe,” but I can certainly bring you the key ingredients proven to boost the viral factor of your advertising. What do I mean by “viral-worthy” advertising? In basic terms, I mean content that grabs attention and...

make-your-advertising-viral-worthy

We hear it all the time. “I know it is important, but I’m just too busy to get the most out of social media.”  It’s a fair statement, because as a small business owner you have a lot of different to-dos demanding your attention throughout the day. However, a stellar social media presence doesn’t have...

spend-less-time-and-become-a-social-media-star

When it comes to making purchasing decisions, you already know that your customers are looking everywhere. Because of that, a great marketing campaign needs to reach customers across multiple types of marketing platforms. Your campaign doesn’t just need to reach them where they are, either, it needs to present a unified message on all of...

the-perfect-marketing-meal-plan

You can usually find her hard at work behind the scenes. She often makes the purchasing decisions, keeps life running smoothly, wears as many hats as a business owner and simultaneously juggles the rest of life’s demands. She deserves a little celebrating. That’s right, this week we’re talking about Mother’s Day! In just over two...

make-the-most-of-mothers-day-for-your-small-business

April showers have come, and spring has finally chased away the winter blues. Before we know it, May flowers will arrive. With all the blooms and outdoor bliss headed our way, it only makes sense that April would be Earth Month. In fact, today is Earth Day! At Valpak, we’re committed to maintaining sustainable, environmentally...

quick-tips-for-making-your-business-eco-friendly-this-earth-day

It’s the age old question for all small businesses. Is my advertising working? The answer is a fundamental part of marketing and growing your business. If your advertising is not working, you need to make adjustments. If it is working, you might want to expand your scope, or test out alternatives to find the perfect...

case-study-united-restaurant-group-sees-results-with-direct-mail

Business owners are notoriously stressed out, and it’s not surprising! Did you know that 1 in 10 small business owners report that they work, on average, more than 70 hours per week? In fact, that stress is so great that 44% believe it is negatively impacting their health. Yikes! While some stress makes you productive,...

reduce-your-small-business-stress

Quick! What’s the last advertisement you saw? Can you remember what it was about? Can you remember the company it promoted? In this day and age, there are a lot of advertising campaigns that go viral. Super Bowl commercials, for example, are often seen by millions more after they originally air during the game. Then,...

dont-let-your-direct-mail-ad-be-a-one-hit-wonder