Top 3 Reasons Why Your Marketing Communication Strategy to Employees is Critical

Your marketing strategy should be a concerted team effort, but implementing your strategy isn’t the sole responsibility of your marketing department or senior management. Many other key team members should be included in the planning and implementation processes to ensure success and goal achievement. This article will discuss why communicating your plan to every employee...

[Read More]

3 Tips to Match Summer Offers with Consumer Demand

Are you unsure of what your summer marketing offer should be, or whether your marketing campaign should even have a seasonal approach? Here are some ways to pair your summertime marketing with consumer demand in order to boost your marketing return on investment (ROI). Summer is Coming Memorial Day and the 4th of July will...

[Read More]

9 Benefits to Working with a Local Marketing Specialist

If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market...

[Read More]

Meet Cindy, Owner of Valpak of Metro Phoenix
Have you met your
Cindy yet?

OR CALL

Stay Connected

Categories

Recent Posts

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

increasing-productivity-in-the-last-quarter

Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

creating-brand-loyalty-through-marketing

We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact...

direct-mail-advertising-case-study

The time of year small business owners eagerly anticipate has officially come again. It’s the day consumers take to the streets in search of great deals and items from their holiday gift lists. Yep, we’re talking about Black Friday. Play your cards right and this shopping holiday can mean big sales and loyal customers for...

black-friday-marketing-tips

The world of marketing continues expanding and changing every year, with new ways to use existing channels, and exciting innovations like mobile marketing. However, it’s important to remember the tried-and-true channels that got us where we are today. In fact, with so many changes, sometimes it is unclear where traditional channels end and new channels...

what-is-direct-marketing

It’s safe to say that we are officially entering the holiday season! We’ve put away the ghouls and goblins, and now it’s time to prepare for the holiday shopping frenzy. In fact, there is no better time than the holidays to get your business’ direct marketing in action to reach your eager customers. If you’re...

top-7-tips-for-holiday-marketing

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

how-retail-stores-can-use-the-buying-cycle

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

mistakes-to-avoid-with-social-media-marketing

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

how-to-stay-motivated-for-your-business

In a world as hyper connected as ours, chances are your small business has a website, and you’re eager to make it the best it can be. On the flip side, if your small business does not have a website, it’s definitely an idea worth exploring. While working to establish a social media presence or...

fundamental-seo-strategy-for-businesses