How to Nail your SEO Strategy

In a world as hyper connected as ours, chances are your small business has a website, and you’re eager to make it the best it can be. On the flip side, if your small business does not have a website, it’s definitely an idea worth exploring. While working to establish a social media presence or...

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Move your Marketing Out of the Comfort Zone

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean...

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The Perfect Halloween Marketing Strategy for your Business

This Halloween, create a campaign that a black cat would rate two paws up. From a marketing perspective, it’s frighteningly easy to draw inspiration from this holiday for increased sales and foot traffic. Just follow our tried-and-true strategy for success. 1. Consider altering your product or service A creative way to attract customers to your...

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It’s a situation you never want to find your business in: cleaning up your reputation. The way your customers, audience and community view your small business can have a big impact on your success. So, it is important to have a game plan if you ever find yourself on the defense due to some negative...

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Did you know that 80% of consumers are willing to give their personal information to a trusted brand? As a business, this is an opportunity and a responsibility. The opportunity is to capture and use that personal information to connect with customers, but that only comes in tandem with the responsibility: making sure you are...

the-essential-email-marketing-guide-for-small-businesses

We’ve all heard the saying ‘curiosity killed the cat’. However, in the business world, curiosity is an asset. It helps you grow, learn, and become a better business. The best way to put your curiosity to good use is to focus it on your competitors. Let’s be honest, you were probably scoping them out already,...

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Have you been wondering if direct mail can truly deliver results in terms of sales and foot traffic? If you are, you certainly aren’t alone. Pier 1 imports decided it was about time they found out for themselves if Valpak could increase their sales. To test out this theory, Pier 1 sent out a compelling...

case-study-pier-1-increases-sales-and-foot-traffic-with-direct-mail

At some point or another, you’ve probably heard that your business website’s SEO is a big deal. That might have sounded like an alien acronym that only big businesses can concern themselves with. Well, SEO doesn’t have to be a foreign concept. Let’s break it down. What is SEO? SEO stands for Search Engine Optimization....

seo-for-small-business-made-easy

We’re in the midst of graduation season, Memorial Day will be here in just a few days, and before you know it, people will be hanging out at the pool. You know what that means, right? It’s time for the summer tourists to start trickling into a town near you. Whether you own a business...

maximize-summer-for-your-small-business

If you’ve been focusing on ramping up your digital marketing, you’ve probably run into the landing page question. Do you need landing pages? If yes, how many landing pages should you have? Some small businesses may simply be wondering what a landing page is, and how it can help them. We’re going to run through...

why-you-need-landing-pages-for-your-small-business

Did you know it’s National Photography Month? As such, we thought it would be the perfect time to talk about the visual element of marketing. After all, small businesses need attractive, quality visuals for all points of contact they make with their customers. That includes your website, direct mail, social media posts, marketing flyers, business...

how-to-catch-your-customers-eye-visual-power

Looking for the “secret sauce” for creating advertising campaigns that spread like wild fire? Well, there isn’t a guaranteed “recipe,” but I can certainly bring you the key ingredients proven to boost the viral factor of your advertising. What do I mean by “viral-worthy” advertising? In basic terms, I mean content that grabs attention and...

make-your-advertising-viral-worthy

We hear it all the time. “I know it is important, but I’m just too busy to get the most out of social media.”  It’s a fair statement, because as a small business owner you have a lot of different to-dos demanding your attention throughout the day. However, a stellar social media presence doesn’t have...

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