Do You Know the 5 Rules for Coupons?

At some point, every business will offer a discount, coupon or savings opportunity whether it’s seasonal, to build loyalty, or brand awareness. The question becomes, how can you be sure that you are giving your clients something that they will want?  Well, we asked over 1,400 consumers about their coupon preferences and some of their...

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2015 Marketing Momentum Playbook

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well...

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How to Grow your Business in 2015

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

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Launch your business to the next level by tapping into the growing world of augmented reality. No, it’s not science fiction anymore; but instead a cool tool for businesses that want to offer real-time deals and resonate with the mobile-savvy generation. Interactive Technology Augmented reality (AR is the common acronym), is still a developing technology....

augmented-reality-the-new-mobile-marketing-frontier

Today, customer service doesn’t stop when the customer walks out of your business, or hangs up the phone. That’s because every interaction consumers have with your brand, whether in person or online, contributes to their perception of your level of service. In this hyper connected world, how do you make sure your service is achieving...

customer-service-skills

If you’re thinking about your business’s advertising budget for next year, take a look at our latest survey. We polled 751 small businesses from a variety of sectors and found a growing trend toward digital ads and social media marketing. If you’re not sure where to spend your advertising dollars, let our 2014 survey be...

infographic-how-small-businesses-advertise-in-2014

Have you been wondering if direct mail is worth the investment for your niche business? You wouldn’t be alone. In fact, we get that question all the time. You serve a targeted community of people who are interested in the particular niche you provide, so is direct mail an effective way to reach those people?...

direct-mailing-for-small-businesses

Recently, we sat down with small business owners to discover how they advertise and why they choose the media they do. We outlined our findings to see if other local business owners could relate to the marketing strategies and processes. We didn’t just ask how they advertise their businesses on traditional channels. We also wanted...

digital-advertising-and-social-media-news

If you keep up with our blog, you should be pretty well-versed in all things related to competitive intelligence. However, if you’re just joining the party, you may need to do a little catching up before you read on. Learn all about why competitive intelligence is important for your small business with our post on...

competitive-intelligence-and-analysis

They call it the golden years for a reason. After all, senior citizens typically have 47x the net worth of households headed by the age group around 35. Connect with your more “mature” customers with the help of these target marketing tips. Say it with me – direct mail advertising. To put it simply, your...

marketing-to-seniors

Sometimes the basics are all you need. While marketing continues to expand into new mediums like mobile and digital, the traditional methods continue to thrive. In the instance of owning a small business, sometimes even one basic marketing method can do wonders for your marketing efforts. I’m talking about the coupon. Unsure of whether or...

coupon-advertising-for-small-business

Wow, how times have changed! Googling on smartphones, sharing opinions on social media and reading online review sites all play a large part in who your customers are, and what they’re expecting from your business. As a business owner, it’s important to keep up with these changes, especially when it comes to monitoring your online...

online-reputation-management

Customer service is the foundation you build your business’s reputation, so it makes perfect sense that you should place it high on your priority list. Even if you’re focused on giving your customers fantastic service day in and day out, you may still wind up with an unhappy customer every now and then. Don’t panic!...

customer-service-tips