Don’t Overspend on Small Business Marketing

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

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Improving the Call-to-Action in your Marketing

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your...

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The Coupon Has Gone Digital: What You Need to Know

The coupon is as American as apple pie – and we’re not the only ones who think that. Coupons have become so ingrained in the consumer psyche that they’re arguably one of the most important parts of a marketer’s toolbox. It should come as no surprise that the coupon is keeping up with the times....

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When it comes to making purchasing decisions, you already know that your customers are looking everywhere. Because of that, a great marketing campaign needs to reach customers across multiple types of marketing platforms. Your campaign doesn’t just need to reach them where they are, either, it needs to present a unified message on all of...

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You can usually find her hard at work behind the scenes. She often makes the purchasing decisions, keeps life running smoothly, wears as many hats as a business owner and simultaneously juggles the rest of life’s demands. She deserves a little celebrating. That’s right, this week we’re talking about Mother’s Day! In just over two...

make-the-most-of-mothers-day-for-your-small-business

April showers have come, and spring has finally chased away the winter blues. Before we know it, May flowers will arrive. With all the blooms and outdoor bliss headed our way, it only makes sense that April would be Earth Month. In fact, today is Earth Day! At Valpak, we’re committed to maintaining sustainable, environmentally...

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It’s the age old question for all small businesses. Is my advertising working? The answer is a fundamental part of marketing and growing your business. If your advertising is not working, you need to make adjustments. If it is working, you might want to expand your scope, or test out alternatives to find the perfect...

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Business owners are notoriously stressed out, and it’s not surprising! Did you know that 1 in 10 small business owners report that they work, on average, more than 70 hours per week? In fact, that stress is so great that 44% believe it is negatively impacting their health. Yikes! While some stress makes you productive,...

reduce-your-small-business-stress

Quick! What’s the last advertisement you saw? Can you remember what it was about? Can you remember the company it promoted? In this day and age, there are a lot of advertising campaigns that go viral. Super Bowl commercials, for example, are often seen by millions more after they originally air during the game. Then,...

dont-let-your-direct-mail-ad-be-a-one-hit-wonder

If you have yet to file your taxes this year, you’re not alone! Taxes can be confusing and time consuming for many small business owners, so it only makes sense that people hold off, in order to gather more information. However, the time has finally come to get your small business’ taxes completed before the...

small-business-resource-round-up-tips-for-tax-season

You’ve got it all – a fantastic product or service, and a killer advertising campaign. Nothing can go wrong, right? Well, not so fast. The biggest mistake we find small business owners making is overdoing the information within their direct mail ads. You love your business, and with good reason! That means it can be...

stop-wasting-your-time-with-this-mistake

Not only does April kick off with one of the silliest days of the year, April Fools’ Day, but it’s also National Humor Month, and brings the promise of spring sunshine. Needless to say, we are feeling pretty light-hearted and optimistic about this coming month. In that spirit, we thought we’d offer a twist on...

how-to-use-humor-in-your-direct-mail

The offer. It’s the backbone of a good direct mail campaign, and it’s what your recipients are looking for in the direct mail you’re sending them. That being said, creating that “great offer” may be easier said than done. We decided that we’d pull back the direct mail marketing curtain and reveal some of our...

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