How to Grow your Business in 2015

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

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What is Marketing Automation and Why Should Your Business Use It?

There never seem to be enough hours in the day, especially at work. After all, your business is successful and busy. So how do you make the most of your time and efforts? Have you considered marketing automation? Marketing automation is … tactics and/or software that allow your business to more effectively market on multiple...

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The #1 Myth About Digital Coupons

Coupons remain one of the best ways to reach new and loyal customers. They help businesses increase sales, drive foot traffic to brick-and-mortar stores, and garner brand awareness within the local community. We’re saying all of this to make a point: coupons aren’t becoming a thing of the past. In fact, digital coupons are quickly...

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Did you know that 74% of people find those who save money responsibly more attractive? This means that the tides have turned, and those who save, not spend, are the new sexy. So, what does that have to do with you as a small business owner? Well, we’ve found some ways it should actually impact...

consumers-want-to-know-how-to-save-money

It’s no secret that your business needs to use advertising to reach new customers. If you aren’t, it could be that you haven’t had the chance to give advertising a try, or you haven’t known how to start. We’re here to tell you exactly what you need to start advertising today or in the near...

6-steps-to-advertising-success

A healthy marketing strategy starts with identifying your target market and ideal customer, and then building out a plan to appeal to their wants and needs. To help you refine your marketing, it’s important to focus on the two major kinds of customers in that strategy. The two types of customers are people who skew...

understanding-your-customers

Mobile marketing is the latest marketing frontier for local businesses to take advantage of, and as your consumers are getting more mobile, it’s time to follow suit. As a small business owner, you might be wondering just what you need to use to reach these mobile customers. One of the most common debates in the...

mobile-marketing-tips

It’s safe to say we are officially in the midst of the summer season, and unless you are in a tourist area, that often means things are a bit quieter around your business. Summer solstice has passed, and many families are headed off on vacations, or to explore their local region. So, how do you...

direct-mail-marketing-with-valpak

Do you feel like you’re up to speed when it comes to recognizing the importance of competitive intelligence? If you need a refresher, start with this post. Once you have the general overview from a business strategy perspective, make sure to jump over and learn how to evaluate your competitor’s print advertising here. Now we’ll...

digital-marketing-competitor-analysis

It’s one of the undeniable truths about marketing a business: you can’t beat good old-fashioned word-of-mouth marketing. The question is how do you get customers buzzing about your business to all their friends, family, and acquaintances? To help you with the “how” of this powerful form of marketing, we’ve rounded up the best word-of-mouth marketing...

word-of-mouth-marketing

I bet you didn’t know that 90% of online shoppers say they find video helpful in making shopping and buying decisions. That’s a pretty strong statement about the marketing power of using video! I know what you’re probably thinking: isn’t video expensive? Well, it doesn’t have to be. Today you can take a quality video...

5-ways-to-use-video-in-your-marketing

What are your ultimate marketing goals? We’d guess: drive sales, foot traffic and brand awareness to your business. Are we right? This was the case when the people at CarMax came to see if advertising with Valpak could help grow their business. From our experience, and CarMax’, nothing is better than direct mail when it...

case-study-direct-mail-drives-foot-traffic

For many businesses it’s the highlight of the summer; the “Black Friday” of the season, if you will. We’re talking about Independence Day, of course! As the last big holiday before fall, it’s the opportune moment to rope in locals and tourists alike for big sales and increase your business’ foot traffic. Naturally you want...

crafting-the-perfect-independence-day-mailer