News Articles for Thanksgiving Break

Thanksgiving is finally here! It’s time for family, friends and good food. We know that as a small business owner, you’re still thinking about your next business steps — from Black Friday to the ongoing holiday season. So we gathered the best in recent small business marketing news and tips for you to peruse while...

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Solo or Co-op Direct Mail: Which is Right for You?

Direct mail is a valuable marketing tool for businesses of all shapes and sizes. As such, there are two distinctly different options your business can choose from when planning your direct mail marketing campaign. So let’s break down the options. Solo Direct Mail One option is sending out a direct mailer all by yourself. Your...

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8 Keys to a Productive End of 2014

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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As the temperatures outside rise and the sun beckons us outdoors, attention spans tend to shrink. Whether or not your business experiences a summer slump, you can’t let productivity slow due to the pretty weather and swimming pools. To help you fight the dog days of summer, we put together 7 ideas to keep you...

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It’s a situation you never want to find your business in: cleaning up your reputation. The way your customers, audience and community view your small business can have a big impact on your success. So, it is important to have a game plan if you ever find yourself on the defense due to some negative...

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Did you know that 80% of consumers are willing to give their personal information to a trusted brand? As a business, this is an opportunity and a responsibility. The opportunity is to capture and use that personal information to connect with customers, but that only comes in tandem with the responsibility: making sure you are...

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We’ve all heard the saying ‘curiosity killed the cat’. However, in the business world, curiosity is an asset. It helps you grow, learn, and become a better business. The best way to put your curiosity to good use is to focus it on your competitors. Let’s be honest, you were probably scoping them out already,...

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Have you been wondering if direct mail can truly deliver results in terms of sales and foot traffic? If you are, you certainly aren’t alone. Pier 1 imports decided it was about time they found out for themselves if Valpak could increase their sales. To test out this theory, Pier 1 sent out a compelling...

case-study-pier-1-increases-sales-and-foot-traffic-with-direct-mail

At some point or another, you’ve probably heard that your business website’s SEO is a big deal. That might have sounded like an alien acronym that only big businesses can concern themselves with. Well, SEO doesn’t have to be a foreign concept. Let’s break it down. What is SEO? SEO stands for Search Engine Optimization....

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We’re in the midst of graduation season, Memorial Day will be here in just a few days, and before you know it, people will be hanging out at the pool. You know what that means, right? It’s time for the summer tourists to start trickling into a town near you. Whether you own a business...

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If you’ve been focusing on ramping up your digital marketing, you’ve probably run into the landing page question. Do you need landing pages? If yes, how many landing pages should you have? Some small businesses may simply be wondering what a landing page is, and how it can help them. We’re going to run through...

why-you-need-landing-pages-for-your-small-business

Did you know it’s National Photography Month? As such, we thought it would be the perfect time to talk about the visual element of marketing. After all, small businesses need attractive, quality visuals for all points of contact they make with their customers. That includes your website, direct mail, social media posts, marketing flyers, business...

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Looking for the “secret sauce” for creating advertising campaigns that spread like wild fire? Well, there isn’t a guaranteed “recipe,” but I can certainly bring you the key ingredients proven to boost the viral factor of your advertising. What do I mean by “viral-worthy” advertising? In basic terms, I mean content that grabs attention and...

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