How the 5 Stages of the Buying Cycle Impact Your Retail Store

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

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9 Social Media Mistakes You Need to Avoid

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

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8 Ultimate Motivation Tips for Small Businesses

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

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Did you know it’s National Photography Month? As such, we thought it would be the perfect time to talk about the visual element of marketing. After all, small businesses need attractive, quality visuals for all points of contact they make with their customers. That includes your website, direct mail, social media posts, marketing flyers, business...

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Looking for the “secret sauce” for creating advertising campaigns that spread like wild fire? Well, there isn’t a guaranteed “recipe,” but I can certainly bring you the key ingredients proven to boost the viral factor of your advertising. What do I mean by “viral-worthy” advertising? In basic terms, I mean content that grabs attention and...

make-your-advertising-viral-worthy

We hear it all the time. “I know it is important, but I’m just too busy to get the most out of social media.”  It’s a fair statement, because as a small business owner you have a lot of different to-dos demanding your attention throughout the day. However, a stellar social media presence doesn’t have...

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When it comes to making purchasing decisions, you already know that your customers are looking everywhere. Because of that, a great marketing campaign needs to reach customers across multiple types of marketing platforms. Your campaign doesn’t just need to reach them where they are, either, it needs to present a unified message on all of...

the-perfect-marketing-meal-plan

You can usually find her hard at work behind the scenes. She often makes the purchasing decisions, keeps life running smoothly, wears as many hats as a business owner and simultaneously juggles the rest of life’s demands. She deserves a little celebrating. That’s right, this week we’re talking about Mother’s Day! In just over two...

make-the-most-of-mothers-day-for-your-small-business

April showers have come, and spring has finally chased away the winter blues. Before we know it, May flowers will arrive. With all the blooms and outdoor bliss headed our way, it only makes sense that April would be Earth Month. In fact, today is Earth Day! At Valpak, we’re committed to maintaining sustainable, environmentally...

quick-tips-for-making-your-business-eco-friendly-this-earth-day

It’s the age old question for all small businesses. Is my advertising working? The answer is a fundamental part of marketing and growing your business. If your advertising is not working, you need to make adjustments. If it is working, you might want to expand your scope, or test out alternatives to find the perfect...

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Business owners are notoriously stressed out, and it’s not surprising! Did you know that 1 in 10 small business owners report that they work, on average, more than 70 hours per week? In fact, that stress is so great that 44% believe it is negatively impacting their health. Yikes! While some stress makes you productive,...

reduce-your-small-business-stress

Quick! What’s the last advertisement you saw? Can you remember what it was about? Can you remember the company it promoted? In this day and age, there are a lot of advertising campaigns that go viral. Super Bowl commercials, for example, are often seen by millions more after they originally air during the game. Then,...

dont-let-your-direct-mail-ad-be-a-one-hit-wonder

If you have yet to file your taxes this year, you’re not alone! Taxes can be confusing and time consuming for many small business owners, so it only makes sense that people hold off, in order to gather more information. However, the time has finally come to get your small business’ taxes completed before the...

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