How to Prepare your Small Business for the New Year

Employees are starting to head out for vacation, and the time to celebrate 2015 is right around the corner. You may already be carried away with festive excitement, or you may be feeling the time squeeze as the end of the year draws near. If you’re feeling the pressure, don’t panic. There’s still time to...

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Stand Out: Effective Advertising Techniques Revealed

It’s a type of pressure that is familiar to all small business owners. In fact, it’s more than a pressure, in many ways, it’s a reality. You need to get the word out about your business right now. But it comes with a challenge, doesn’t it? If you’re like me, you’re concerned about all the...

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The 15 Best Small Business Ideas for 2015

You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

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It’s one of the undeniable truths about marketing a business: you can’t beat good old-fashioned word-of-mouth marketing. The question is how do you get customers buzzing about your business to all their friends, family, and acquaintances? To help you with the “how” of this powerful form of marketing, we’ve rounded up the best word-of-mouth marketing...

word-of-mouth-marketing

I bet you didn’t know that 90% of online shoppers say they find video helpful in making shopping and buying decisions. That’s a pretty strong statement about the marketing power of using video! I know what you’re probably thinking: isn’t video expensive? Well, it doesn’t have to be. Today you can take a quality video...

5-ways-to-use-video-in-your-marketing

What are your ultimate marketing goals? We’d guess: drive sales, foot traffic and brand awareness to your business. Are we right? This was the case when the people at CarMax came to see if advertising with Valpak could help grow their business. From our experience, and CarMax’, nothing is better than direct mail when it...

case-study-direct-mail-drives-foot-traffic

For many businesses it’s the highlight of the summer; the “Black Friday” of the season, if you will. We’re talking about Independence Day, of course! As the last big holiday before fall, it’s the opportune moment to rope in locals and tourists alike for big sales and increase your business’ foot traffic. Naturally you want...

crafting-the-perfect-independence-day-mailer

If you’re running a small business, you may have concerns about digital marketing. What are the best practices? What do I absolutely need, and what don’t I need right now? These are all valid questions, especially in a digital world that seems to be rapidly changing! You probably have a website already, but with the...

why-your-small-business-needs-responsive-design

By now you probably know why competitive intelligence is important, and how your business can utilize it to your advantage. If you missed our first post about competitive intelligence, don’t worry! You can hop over and check out all the basics by going here. We’ll wait for you to come back. Done? Great. Now we’re...

competitive-intelligence-print-marketing

As the temperatures outside rise and the sun beckons us outdoors, attention spans tend to shrink. Whether or not your business experiences a summer slump, you can’t let productivity slow due to the pretty weather and swimming pools. To help you fight the dog days of summer, we put together 7 ideas to keep you...

staying-productive-in-the-dog-days-of-summer

It’s a situation you never want to find your business in: cleaning up your reputation. The way your customers, audience and community view your small business can have a big impact on your success. So, it is important to have a game plan if you ever find yourself on the defense due to some negative...

top-3-tips-for-small-business-reputation-management

Did you know that 80% of consumers are willing to give their personal information to a trusted brand? As a business, this is an opportunity and a responsibility. The opportunity is to capture and use that personal information to connect with customers, but that only comes in tandem with the responsibility: making sure you are...

the-essential-email-marketing-guide-for-small-businesses

We’ve all heard the saying ‘curiosity killed the cat’. However, in the business world, curiosity is an asset. It helps you grow, learn, and become a better business. The best way to put your curiosity to good use is to focus it on your competitors. Let’s be honest, you were probably scoping them out already,...

why-the-competition-matters-competitive-intelligence