(LARGO, FL) — February 12, 2014 — Valpak, a leader in local print and digital coupons, announced today that Mike and Robyn Lozier have signed on to acquire Valpak of N.J. Gold Coast. The Loziers have owned Valpak of Garden State East successfully for more than seven years, and currently mail Valpak’s signature Blue Envelope® to residents in Essex and Union Counties. With this new territory, the Loziers now mail to nearly 150,000 additional households in Hudson County, beginning Feb. 7, 2014.
“We are thrilled to be expanding our business with Valpak,” said Mike Lozier, Valpak of Garden State East franchisee. “Robyn and I have seen our business grow from our first mailing in 2007, and we are eager to bring savings to businesses and residents throughout Hudson County’s communities.”
Robyn had previous experience with Valpak, since her parents were former owners of Valpak of Garden State. Mike, a U.S. military veteran, spent 15 years with the United States Marine Corps, in the enlisted ranks and then as an officer. Being apart from his wife was the hardest part of his tenure with the military. So when it came time for a new endeavor, Mike and Robyn decided to go into business with each other. The couple purchased fifty-five percent of the franchise from Robyn’s parents, and have since operated their Valpak business with Mike as chief executive officer and Robyn as president.
“Mike and Robyn are the epitome of a true partnership,” said Greg Courchane, Valpak’s director of franchise sales. “We have seen their business grow and thrive over the past seven years, and we look forward to many more years with them as franchise partners.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media GroupCox
Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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