ST. PETERSBURG, FL. (March 6, 2017) — Valpak, a leader in local print and digital coupons, announced today that Omar Ochoa has acquired Valpak of Greater Houston. Under the new ownership, last month, Ochoa mailed his first signature Blue Envelope to nearly 640,000 households across Houston's surrounding counties, including: Austin, Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty, Montgomery, Waller, Walker and San Jacinto.
Prior to franchising, Ochoa worked with various marketing companies, such as Shell Oil Products, and brings more than 20 years of consumer marketing experience to his newest business venture with Valpak. As a testament to his passion for marketing and helping companies achieve success, Ochoa also owns and operates a digital marketing consulting agency, More in Your Door Marketing. The franchisee plans to fuse his two businesses together to further expand the portfolio of digital advertising products offered to companies in the greater Houston area.
"I am thrilled to join the Valpak family and offer cutting-edge services to clients, so they can build solid customer relationships as the cornerstone of their businesses," said Ochoa. "Valpak offers local advertisers unparalleled technology and solutions for implementing successful marketing and advertising campaigns through a variety of print and digital products. I look forward to utilizing my diverse marketing experience to influence other business owners to increase their customer bases with Valpak."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. In addition to its Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, social media and reputation management.
"Valpak of Greater Houston has been serving professionals, entrepreneurs and business owners in the local area for nearly 50 years, and we're excited for Omar to take the business to the next level," said Shak Turner, director of franchise sales for Valpak. "With his previous experience in consumer marketing, we believe Omar will continue to deliver savings to businesses and customers alike, and accelerate additional growth in the Houston market."
Valpak is continuing to target additional areas in Texas for development. To fuel Valpak's growth across the state, the company is actively seeking qualified franchisees in cities including: Amarillo, El Paso, Lubbock, McAllen, Rio Grande Valley and Waco.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.