ST. PETERSBURG, FL. (March 20, 2017) — Valpak, a leader in local print and digital coupons, announced today that Joe DeJesus has acquired Valpak of Kings County. DeJesus plans to mail his first Blue Envelope of savings in May to approximately 228,000 households across communities including Brooklyn Heights, Carroll Gardens, Park Slope, Prospect Heights and Williamsburg.
DeJesus is a lifelong resident of Brooklyn, spending most of his life in the Park Slope area. He has more than 25 years of experience in business and marketing and received his MBA from Pace University. Prior to franchise ownership, DeJesus was a marketing executive with Verizon and has also worked in similar positions for companies such as Cablevision, Chase and Avis Car Rental launching large scale marketing campaigns.
"Valpak was a natural fit with my past experience of working with small- and medium-sized businesses to meet their marketing needs," said DeJesus. "I can tell you firsthand that Valpak works because over the years I have leveraged these mailings and was impressed with the results. Now that I'm a Valpak franchise owner, I'm excited to share this effective media with businesses in an area where I grew up. I know the people and businesses in Brooklyn and that will allow me to work with them in a relevant and meaningful way."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. In addition to its Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
"At Valpak, we are always looking for qualified prospective franchisees that are passionate about what we have to offer," said Shak Turner, director of franchise sales for Valpak. "Joe's impressive resume, coupled with his past experience working with small businesses made him an ideal candidate. We are excited for him to build relationships with local businesses and bring Valpak's signature Blue Envelope of savings to more Brooklyn residents."
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.