LARGO, FL. (September 18, 2012) Valpak, a leader in local print and digital coupons, will target families and savings in a new national campaign, which airs this September nationwide.
The Blue Envelope®, Valpak.com and the Valpak savings app all take center stage in the new Valpak consumer commercial, Coming Home: a story of a dad-daughter duo that uses Valpak savings to find savings in unexpected places. The commercial shows how consumers can find offers in the mail, online or on the phone, and declares: “This is today’s Valpak.”
The commercial will be featured on digital and social messaging through Oct. 31, and will run on Valpak partner television stations TNT and TBS Oct. 9-28.
“The goal of the commercial is to enhance our brand’s perception among today’s cost-conscious consumers and build top-of-mind awareness with savvy advertisers,” said Lisa Sullivan, Vice President of Marketing at Cox Target Media, providers on Valpak.
“We’ll use national television placement and pre-roll advertisements on targeted websites to reach consumers with the message,” according to Sullivan. “Valpak.com and Valpak’s social media networks also will be used to engage consumers with the commercial, extended video story, and sweepstakes.”
The commercial also drives viewers to Valpak.com where they can watch “The Dragon Balthazar,” a video that completes the commercial’s story. Consumers can enter a sweepstakes to win the five-foot stuffed Balthazar dragon that appears in the commercial.
“Valpak has mostly focused on b2b advertising in the past, but with the redesign of Valpak.com last fall, upgrades to smartphones, and foray into social media, we are really heading back to the consumer,” said Sullivan.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.