Reach Your Target Audience with Valpak®

direct mail marketing

The Blue Envelope®

Our signature product – the best value in marketing – the perfect way to try direct mail advertising.

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postcard advertising

Postcard Advertising

Valpak PlusOne™ postcards and more postcard formats that create mailbox moments.

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digital marketing

Digital Marketing

Robust digital marketing solutions, including web design, SEM and social media advertising.

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About Valpak Direct Marketing

For more than 50 years, Valpak Direct Marketing Systems, Inc. has been the leader in local advertising across North America, helping people save, businesses grow and neighborhoods thrive via a network of local Valpak teams in St. Petersburg, Florida and others cities throughout the U.S.

Today, we’re a full-service direct marketing company, providing industry-leading direct mail solutions and digital marketing that demonstrate ROI with key performance indicators. From The Blue Envelope mailer and Valpak PlusOne postcards to social media ads and web design, Valpak supports local businesses with a full suite of innovative advertising solutions and marketing services.

We mail Valpak coupons to over 41 million homes and host 4 million users on a year, nearly 60% from mobile platforms.

The best thing about Valpak? We’re right here, in your local community. With nearly 140 office locations, you’ll benefit from a personal Valpak ally to guide your marketing promos and help your business prosper.


What Can Valpak Do for Your Local Business?


What Can Valpak Do for Your Local Business?

Drive Sales with Valpak Direct Mail Advertising

Valpak is a full-service marketing agency providing advertising solutions to businesses across all industries. Through demographic and purchase power insights, we target consumers with 33% more income than the U.S. average. Valpak households spend:

Valpak Customer Reviews & Case Studies

Proven advertising solutions, data-driven insights and a local marketing expert who lives and works in your neighborhood… there’s every reason to partner with Valpak on marketing. See long-term results from your marketing efforts today. Take a listen as business owners share their Valpak envelope and digital advertising success stories in these video testimonials.

Valpak advertising and marketing works for businesses of all sizes. You might recognize a few of these case studies from Valpak coupon partners:

Marketing Resources for Local Business Owners

Running a business is hard work. Marketing a business is too. Let Valpak help with marketing resources. From how to build a marketing plan to perfecting the digital advertising call to action, these insights help you focus your efforts to achieve even greater success.

For more marketing tips, check out the Valpak blog and learn more about what Valpak coupon codes can do for your local business via our Media Kit.

Valpak Pricing and Information

How Much Does It Cost to Advertise with Valpak?

There are several factors that go into the cost of advertising with Valpak. However, the cost typically comes between 3 to 5 cents per household. Many factors contribute to the cost, such as number of mailing zones, frequency and print format. A Valpak media consultant in your area will assist you with identifying who your target audience is, where they are located and will match that up with our targeting systems and generate a no-obligation quote for you.

What Are Some of the Best Advertising Options Available?

If you’re looking to advertise affordably, Valpak provides targeted direct mail and digital marketing. Both options are cost-effective and provide great ROI. Your Valpak marketing consultant can walk you through which solutions fit your business. With close to 140 local offices, it’s easy to find the Valpak office closest to you.

What Is the Best Way to Advertise with Direct Mail?

For more than 50 years, Valpak has been the national leader in direct mail. We provide direct mail solutions to meet every business need and budget, including: