LARGO, FL. (December 4, 2012) – Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, brings a powerful and innovative new way to get savings on the go. Valpak has partnered with ROXIMITY to bring its offers right into the car, allowing consumers to have immediate access to savings while they’re on the road. And it’s safe, easy and convenient.

view videoValpak coupons and offers are now available to be downloaded in any one of 1 million Ford and Lincoln automobiles with SYNC® AppLink, as well as 2 million Honda and Subaru vehicles coming on board soon. The hands-free system is a safe way for consumers to find the deals that are nearby, right when they matter, said Danny Newman, who along with Austin Gayer, was the brains behind the startup company.  “The system delivers deals as you’re driving by, from merchants that are interesting to you,” he said.

“ROXIMITY delivers personalized, time-sensitive offers when you’re in the proximity of the places you love,” according to Gayer. Using an interactive voice response system, consumers can tell the SYNC in-dash system to search and choose categories, and then send the deal to their smartphones for use.

“This new technology truly allows us to continue to fulfill our mission to be anywhere@anytime to millions more consumers,” said Michael Vivio, president of Cox Target Media, which owns Valpak.

“These are the same categories Valpak has excelled in offering for more than 40 years. Our sweet spot is providing the best of hyper local. Now, through the innovation of ROXIMITY, consumers can have access to our coupons and offers by merely speaking to the system. That’s about as easy as it gets.”

Check out the video demonstration.

Categories available on the ROXIMITY app include:

  • Restaurants
  • Food and grocery
  • Spa and salon services
  • Sporting events and concerts
  • Arts and entertainment
  • Health and fitness
  • Treats
  • Auto services
  • Home services
  • Bar and club
  • Women’s and men’s clothing

“There’s no reason not to get a deal, especially when you’re right nearby, according to Newman. “In a lot of scenarios and a lot of the other deals, there’s one deal for an entire city, which is crazy because you and I aren’t necessarily into the same thing,” said Gayer.

ROXIMITY, a startup company founded in 2011 by partners Newman and Gayer won Ford’s SYNC app developer challenge, which was held in summer 2011 at the TechCrunch Disrupt Hackathon.

ROXIMITY then traveled with Ford to the International CES, the worlds’ largest technology tradeshow, in January 2012 to unveil the app.

Having recently launched, the company has many quick serve restaurants such as Qdoba, Whole Foods and more. They also have offers from over 500 malls including such retailers as the Gap and Banana Republic.

“Valpak will increase the volume of coupons that customers have access to, and provide a vital link to local coupons for restaurants, auto services and other categories that consumers are hungry for,” said Gayer.

Valpak provides all of their coupon and offer data to ROXIMITY on a daily basis. ROXIMITY distributes the offers through the Ford SYNC system. Offers are delivered based on a user’s preferences, and their proximity to various retail locations.


ROXIMITY is a location based advertising platform that enables retailers and brands to send targeted, contextual messaging to nearby customers. ROXIMITY is distributed through SMS, MMS, mobile apps, and within auto infotainment/nav systems including Ford, Honda, Subaru vehicles. For more information on ROXIMITY please visit us online at

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at


Marsha Strickhouser
(727) 399-3175