LARGO, FL (July 2, 2012) — Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Jason and Michelle Muth to expand in Benton, Linn, Marion, Polk and Yamhill counties in Oregon. The couple brings with them several years of experience in the finance and commercial real estate industries.
“My wife and I were both looking for a career change that would have us working for ourselves and enable us to both entrench ourselves back into the Salem community,” said Jason Muth, Valpak of Salem franchisee. “Valpak gave us that opportunity and we look forward to bringing its cutting-edge technology and digital coupons to the community.”
Prior to joining Valpak, Jason worked at Sunwest Management, one of the largest privately owned senior housing operators in the U.S. When the company closed its doors in 2010, Jason and his wife began to look for business opportunities that would enable them to expand their entrepreneurial spirit. After coming across Valpak, the couple decided it was the perfect opportunity to become part of the growing coupon industry and start their own business. Their first Valpak Blue Envelope® was mailed this month.
“We are thrilled to welcome Jason and Michelle Muth as our newest franchisees and have them join the Valpak family,” said Todd Leiser, Valpak’s director of franchise sales. “Their experience will be a valuable addition to bringing the Valpak concept to businesses and local savings to the Salem community.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 170 cities in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope®, the brand offers its business customers an impressive portfolio of digital advertising products including Valpak Deals®, Smartphone apps, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Ideal candidates should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to advertising customers within their exclusive territory.
Since its launch by Terry Loebel, in 1968, the Blue Envelope has been broadly recognized and trusted, which has contributed significantly to Valpak’s current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, FL makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, Inc., a subsidiary of Atlanta-based Cox Media Group, Inc. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons and coupon codes which has nearly 70 million offer views each month, as well as apps for smartphone platforms. For more information, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North Americaźs leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at http://www.coxmediagroup.com.