(LARGO, FL — October 1, 2012) — Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, has enhanced its iOS app, enabling consumers to now add their favorite local coupons from Valpak to the new iOS 6 Passbook®, which makes saving money on-the-go seamless and easier than ever.
Passbook, announced by Apple last week, makes it easy for consumers to organize, manage and retrieve local coupons, loyalty cards, and other money-saving information from one place. With this new functionality, consumers will even be alerted with a reminder to use the coupon in their Passbook when they are in close proximity to the business.
As one of the first providers of local coupons in Passbook, Valpak once again is leading the charge in making coupons accessible to consumers anywhere@anytime. “We certainly recognize the significant consumer convenience this brings,” said Michael Vivio, president of Cox Target Media, provider of Valpak. “Now that Valpak is integrated with Passbook, it’s easier than ever for consumer’s to interact with their favorite small businesses using this leading edge technology.”
Apple is touting Passbook as a place to store digital coupons that makes it fast and convenient to access offers right on the mobile phone. It’s been described as “a tremendous opportunity to revolutionize the way we use our wallets” according to David Reeves from 22squared agency, in a recent USA Today article.
“The digital wallet space — which takes the consumer from marketplace to purchase in a few easy steps — makes for an even more seamless transaction,” said Vivio. “We have great potential and possibilities that are growing every day by being in the mail, online and on the phone.”
According to the USA Today article, Worldwide mobile payment transactions will grow from $171 billion in 2012 to $617 in 2016.
This feature will be available in the Valpak iOS app via the Apple iTunes Store® in the coming days.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.