(LARGO, FL - October 1, 2013) — Valpak, a leader in local print and digital coupons, announced today the signing of nine new franchise agreements in Q3 for territories, including San Francisco; Coastal Carolina; Florida Atlantic Coast; Lake Charles, La., Eastern Suffolk County, N.Y.; Kent & Sussex County, Del.; Grand Rapids, Mich., and Rockford, Ill. Markets including those in New York, Louisiana and Delaware are new territories for Valpak and residents in these areas will receive the Blue Envelope® for the very first time.
These developments are part of an aggressive growth plan for the brand to increase its presence throughout North America. All 13 franchise agreements were signed with new franchisees who join Valpak with diverse backgrounds ranging from executives with major corporations and small business owners to U.S. military veterans and marketing/sales professionals.
“Valpak’s unique business model, coupled with significant investment in emerging technologies creating a suite of compelling digital and direct mail advertising products, has resulted in a surge in interest from prospective franchisees,” said Todd Leiser, Valpak’s director of franchise sales. “We’re particularly proud to report that we are exceeding our expansion goals thus far this year and project further growth in Q4 to end the year on a very strong note.”
While the exclusive rights to these most recent territories have been awarded, Valpak continues to grow and seek qualified franchisees for additional markets, including Silicon Valley (Santa Clara County), Calif.; New Orleans; Portland, Ore.; El Paso, Texas; Albany N.Y.; and Miami, Fla. Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Valpak also supports returning military veterans by waiving start-up fees, and making it easier for them to go into business for themselves. Valpak’s offering is part of “Operation Enduring Opportunity,” a program developed by the International Franchise Association (IFA) with the goal to hire and recruit 75,000 veterans as franchise business owners by 2014.
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes, online coupons and SMS/text messaging to reach consumers at home, and on-the-go.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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