(LARGO, FL - March 19, 2013) — Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Michael Lambert to bring the Blue Envelope® to residents in Lubbock County, Texas. This is the first time that the Lubbock community and the surrounding areas will benefit from Valpak’s signature products and services since 1993. The first Blue Envelope will be mailed to residents beginning in spring 2013.
“I wanted the opportunity to own my own businesses, but still have the support structure I was accustomed to in my previous career supporting the U.S. government,” said Michael Lambert, Valpak of Lubbock franchisee. “I was drawn to Valpak because of the reputation of its products and the strong support offered to its franchisees. With Valpak, I will be able to help small business owners in my community achieve success and gain new customers.”
Lambert began his career with the United States military, spending six years in the Marine Corps. After he left the Marines as a Sergeant, Lambert became a government contractor supporting the U.S. Intelligence community, where he has been for the past 16 years. Eager to start his own business, Lambert learned of Valpak through fellow Marine Mike Lozier, franchise owner of Valpak of Garden State East in northern New Jersey, who has had great success with the franchise.
Lambert was also able to take advantage of Valpak’s veteran’s incentive program, initiated last year to support returning U.S. military veterans seeking to start a Valpak franchise. Valpak will waive start-up fees for qualified, honorably discharged veterans, making it easier for them to start their franchise business and receive training at no direct cost. The savings amount can be up to $32,500.
“We continue to try to create awareness of the Valpak franchise opportunity within the military veteran community. Veterans deserve the opportunity to obtain franchise ownership and Valpak is committed to helping,” said Todd Leiser, director of franchise sales at Valpak. “We are particularly pleased to welcome Mike into the Valpak franchisee family.” A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month, in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook and Windows Phone Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, The Blue Envelope has been broadly recognized and trusted, which has contributed significantly to Valpak’s current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Lubbock, please contact Michael Lambert at Michael_Lambert@valpak.com or call (806) 892-3819.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with Valpak.com, an online site for free coupons , e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon apps for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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