(LARGO, FL - April 22, 2013) — Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Greg Woodsit to bring The Blue Envelope® to residents in Southwestern Ontario, Canada. The market has been dormant since 2005. Woodsit and his team will bring Valpak to an expanded geographical area that initially includes Kitchener, Waterloo, Cambridge and Guelph. In time, London will also be added to the distribution. The Blue Envelope will be mailed monthly, with the first one reaching residents at the beginning of June.
“I’ve been considering business ownership for a number of years,” said Greg Woodsit, President of Valpak Southwestern Ontario. “Businesses in the region need an effective and efficient way to reach consumers. Valpak’s brand strength, economies of scale and proven direct marketing system will allow us to help businesses in Southwestern Ontario be more successful, by helping them reach and attract their target audience.”
Woodsit has a strong professional background in sales and marketing with more than two decades of experience. He began his career selling office equipment for a leading global company, and then moved into the healthcare industry, where he has spent the past 15 years. Woodsit and a team of five have already begun helping businesses within the Kitchener, Waterloo, Cambridge, Guelph market.
“As we continue our rapid expansion across Canada, we are looking for experienced sales professionals to add to our team,” said Todd Leiser, Director of Franchise at Valpak. “Greg Woodsit epitomizes that definition and we are thrilled he will be bringing the blue envelope to consumers in Southwestern Ontario.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook and Windows Phone Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Southwest Ontario, please contact Greg Woodsit at greg_woodsit@valpak.com or (519) 852-2264.
For more information on Valpak franchise opportunities, please contact Todd Leiser at todd_leiser@valpak.com or (800) 678-2743 or visit www.valpakfranchising.com.
About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with Valpak.com, an online site for free coupons , e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon apps for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Contact
Marsha Strickhouser
Valpak
8605 Largo Lakes Drive
Largo, FL 33773
(727) 399-3175
marsha_strickhouser@valpak.com
Amanda DelPrete
Fish Consulting
(954) 893-9150
adelprete@fish-consulting.com
