(LARGO, FL - April 16, 2013) — Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement to bring The Blue Envelope® to residents and businesses in Tri County, Pa. Husband and wife team, Ralph “Ted” and Yvonne Rosselli, have over 30 years of retail experience and are eager to bring Valpak into their community. Their first blue envelope will be mailed to residents in Clearfield, Jefferson, and Elk counties, which include the areas of DuBois, Clearfield, Brookville, Punxsutawney, St. Mary’s and Ridgway, beginning in June 2013.
“It is time for the Tri County area to experience the benefits of Valpak,” said Yvonne, Valpak of Tri County, Pa. franchisee. “As former business owners in the community, we know how beneficial Valpak coupons and advertising will be to the area.”
Yvonne and her husband have more than three decades of entrepreneurial experience owning several retail businesses in Clearfield, DuBois and Punxsutawney. They most recently ran an OxiFresh Carpet Cleaning franchise, which they sold in March of 2013.
“As we continue to grow throughout the United States, we are always looking to add experienced business owners to our team,” said Todd Leiser, director of franchise sales at Valpak. “Ted and Yvonne saw a need for Valpak’s services in their community, and we are thrilled to have them bring our blue envelope into the Tri County area for the very first time.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook and Windows Phone Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Tri County, Pa., please contact Yvonne Rosselli at (814) 371-7283.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with Valpak.com, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon app for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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