LARGO, FL (December 12, 2013) — Keeping pets healthy and happy through organic methods is a priority for Janel Young, owner of local store, Nava Pets. So motivated to make her organic line of flea and tick shampoos a success, Young began selling her products at an aptly named starting point: her local flea market. As her pet products gained popularity and eliminate those pesky pests, Nava Pets’ retail showcase went from flea market to real market. Now, her organic line of dry pet conditioning and flea/tick shampoos will continue to make a splash, thanks to the power of social media and Valpak’s Dough to Grow Award.

Valpak, a leader in print and digital coupons, recently named Nava Pets the winner of its $1,000 Dough to Grow Award. The company will receive a $1,000 prize to keep the business growing. The online contest for small businesses employed the power of social media and customer loyalty in search of North America’s favorite small businesses.

Young’s desire for organic pet care products stemmed from her own natural lifestyle and time spent recovering from kidney surgery. Unable to come in contact with chemicals and allergens, Young was frustrated by the effectiveness of natural products she was using to treat her dog’s fleas. Looking for a better solution, she started combining organic ingredients — using herself as a guinea pig. “I felt like if it was safe for me, then it would be fine for my dog,” she said.

Starting small at flea markets and farmers markets, Young gradually worked her way up, getting Nava Pets products on the shelves of boutique pet stores, health food stores and online merchants. With the Dough to Grow Award, Young plans to upgrade her equipment so she can introduce Nava Pets products to more customers across the nation.

Valpak launched the Dough to Grow Award because it is keenly aware of the obstacles small business owners must overcome to grow their business. Valpak franchises in more than 170 cities in 45 states and four Canadian provinces partner with tens of thousands of businesses to help them reach new customers and increase the bottom line through print and digital direct marketing products.

“The Dough to Grow contest truly demonstrates how small businesses can harness the power of social media. Nava Pets’ story is a great example of how a savvy small business can turn online success and customer loyalty into real profit,” said Michael Vivio, president of Cox Target Media, provider of Valpak.

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through and, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media GroupCox
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at


Marsha Strickhouser
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Elisabeth Holby
919 Marketing
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