(LARGO, FL - March 14, 2013) — Valpak, a leader in local print and digital coupons, is teaming up with multi-Emmy® and Gracie award-winning television host, Sandra Lee for the “Great Grocery Giveaway”, offering consumers a chance to win $5,000 and the Sandra Lee Magazine.
Sandra Lee, editor-in-chief of Sandra Lee Magazine and a New York Times bestselling author of 25 books, including her upcoming title, Every Dish Delivers, will appear on more than 38,000,000 Valpak envelopes delivered through the United States to let consumers know they can go to Valpak.com to enter the contest.
An internationally-acclaimed home and food expert, Sandra will offer advice and tips on both Sandra Lee and Valpak social media platforms, including Facebook and Twitter, and will have an exclusive Facebook chat on March 14 at 8 p.m. ET.
“Most savers are familiar with the monthly Blue Envelope® filled with offers but they may not know Valpak.com is another option to help save money at the grocery store as well,” said Lisa Sullivan, vice president of marketing at Valpak. Consumers can browse a special selection of recipes for Sandra Lee and print grocery offers from Valpak.com for select ingredients.
“Groceries are one of the most popular requests we have from consumers,” said Sullivan. “Families can easily save more money, along with the local coupons our consumers are used to finding on restaurants, automobile repair, home services and more in the envelope, online and mobile apps,” she said.
Sandra, who came from humble beginnings, grew up with a grandmother who showed her not only how to cook, but taught her the value of a dollar, showing her how to use coupons from an early age.
“My magazine is packed with tips that save money and make cooking easier and less expensive—just like Valpak is packed with offers that help do the same,” she said.
Valpak envelopes promoting the Great Grocery Giveaway arrive in homes now through March 25. The sweepstakes will run on Valpak.com through April 5, 2013.
About Sandra Lee
Sandra Lee, a multi-Emmy® and Gracie award-winner, is an internationally-acclaimed expert in all things kitchen and home. She has predicted and changed the trajectory of American lifestyle with her signature “smart and simple” philosophy. Sandra is the editor in chief of Sandra Lee Magazine and the host of four highly-rated culinary programs on Food Network and Cooking Channel: “Restaurant Remakes”, “Sandra’s Money Saving Meals”, “Semi-Homemade Cooking”; and “Taverns, Lounges & Clubs”. Additionally, Sandra is the host of HGTV's “Sandra Lee Celebrates”, a series of prime time entertaining specials. Sandra Lee is also a New York Times bestselling author of 25 books including Every Dish Delivers.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with Valpak.com, an online site for free coupons , e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon apps for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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