(LARGO, FL - May 21, 2013) — With summer on the horizon, Valpak and Savings.com — leaders in print, digital and mobile couponing — are joining forces to help Americans trim their budgets during a season that typically encourages splurging, not saving. Through a first-of-its-kind #HelpMeSave campaign, the two Cox Target Media brands will launch a series of consumer savings makeovers led by savings experts nationwide, and they will also share top deals via social media to encourage smarter spending on family getaways, outdoor activities, seasonal accessories and more.
The joint effort to help Americans refocus their finances during an otherwise carefree time of year comes after spending last summer was projected to total more than $16 billion.* To help curb expenses, seven qualified savings experts — who double as Savings.com DealPros — will identify everyday consumers in need of savings advice and give them a savings makeover to help fix common spending mistakes. The makeovers will focus on helping consumers reach their personal savings goals through smart couponing. Strategies will be tied to key spending areas such as grocery shopping, dining, summer travel, home improvements and outdoor entertaining.
“For many, summer is a time of added expenses, making it especially important to watch spending and implement smarter shopping strategies,” says Michael Vivio, President, Cox Target Media. “Through the #HelpMeSave campaign, Valpak and Savings.com aim to show consumers that there are ways to fully enjoy this time of year without exceeding their budget or putting their savings goals on hold.”
To remind Americans to pause and look for a savings opportunity before spending, Valpak and Savings.com are also inviting consumers to tweet @ValpakCoupons or @Savings with #HelpMeSave and a short description of their purchase intent. One of the two brands will respond with a relevant coupon, where applicable, to help kick-start the recipient’s savings efforts.
“Consumers are increasingly looking for new ways to put away extra money, but they are often unsure how to get started,” says Jennie Sanford, a Savings.com DealPro and BargainBlessings.com blogger, who will lead a savings makeover in Denver, CO. “Through this campaign, we’re hoping to teach everyday shoppers a few simple strategies, including couponing, that will allow them to save thousands of dollars annually.”
To learn more about the #HelpMeSave campaign or to share a tweet for the chance to receive a coupon, visit Twitter.com/ValpakCoupons and Twitter.com/Savings. To gain access to great deals and discover new savings solutions, visit Valpak.com and Savings.com.
About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with Valpak.com, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon app for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Savings.com
Savings.com helps you find the best deals on everything you want. Tell us what stores and categories you like, what city you live in, and we deliver the best deals for you. In addition to providing personalized recommendations, Savings.com has one of the most in-depth databases of online coupons. Shoppers can access thousands of exclusive offers from the biggest retailer names along with up to 100,000 active deals from online and national retailers, daily deal sites and grocery brands. More than 5 million shoppers turn to Savings.com each month as their trusted resource for deals and to interact with the site’s popular community of online coupon experts, the DealPros™. Savings.com was recently ranked as one of the fastest growing companies in the U.S. by Inc. Magazine, and it’s won top awards from advertiser partners, including the 2011 Innovative Publisher of the Year from LinkShare and 2010 Advertiser’s Choice Award for Top Publisher from Commission Junction.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
*2012 American Express Spending & Savings Tracker; http://news.yahoo.com/cost-keeping-kids-busy-summer-190136438.html
Contact
Marsha Strickhouser
Valpak
8605 Largo Lakes Drive
Largo, FL 33773
(727) 399-3175
marsha_strickhouser@valpak.com
Ashley Herendeen
Cone Communications
(212) 894-8323
aherendeen@conecomm.com
