(ST. PETERSBURG, FL Sept. 27, 2016) — With more than 25 million Americans now using couponing apps each month, Valpak plans to further capitalize on the rise of digital coupon usage and is targeting eastern Texas as part of the company's franchise growth strategy. Valpak, a leader in local print and digital coupons, announced today it is looking to further grow its brand in Houston and Austin.
Valpak began to strengthen its reach in Texas in 2005, when Texas native Joe Ernest acquired the San Antonio territory. Ernest has driven exponential growth over the years, and the signature Blue Envelope now mails to 230,000 households monthly in the greater San Antonio area.
"Signing on with the Valpak franchise has been such a rewarding business venture, with an ever-expanding digital network that's been highly useful over the past few years," said Ernest. "Aside from having a national, corporate resource backing me along the way, the flexibility and overall quality of life has been second to none. Seeing the positive effect my Valpak business has had on local businesses in recent years has been extremely gratifying."
In addition to Ernest's success in San Antonio, Valpak is also thriving in the Greater Dallas/Fort Worth markets. The Blue Envelope is mailed to nearly 1.3 million homes monthly. Hunter Dunn began selling Valpak in the Dallas market in 1996 and bought his first Valpak franchise in 2008. In 2014, he purchased additional territory to bring his total circulation to 900,000 homes a month. "The new products that have been introduced in the past few years have been exciting," said Dunn. "It's a business that helps so many people in so many ways. We help businesses grow and retain customers while also helping consumers save money. I can't imagine doing anything else."
Valpak is now aiming to bring the same growth and success experienced in the San Antonio, Dallas and Fort Worth territories to the Houston and Austin markets.
"Texas has always been a hot spot for economic development, and we are excited to gear up to expand in Houston and Austin in the coming months," said Shak Turner, Valpak's director of franchise sales. "The sales success over the past decade in San Antonio and Dallas is truly impressive and speaks as a testament to the demand for innovative direct marketing solutions that small business owners in Texas crave. We look forward to bringing new franchisees to our next target markets, offering businesses and residents alike meaningful savings through our Blue Envelope and digital offerings."
Valpak is currently mailing to 640,000 homes monthly in Houston with the potential to reach over 1.2 million households each month, Turner estimates. In addition, Valpak is looking to hire new sales representatives and sales managers in Houston. Interested candidates should contact Dan Olstad at email@example.com
Additionally, Valpak is currently mailing to 290,000 homes per month in Austin with the potential to double the number of households in the future, said Turner.
A leader in cooperative direct mail, Valpak mails coupons to about 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its advertisers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management. Most recently, Valpak introduced its Total Wellness Envelope, which is a targeted, category-exclusive cooperative direct mail envelope and digital solution to drive new customer/patient acquisition in the medical, health and wellness categories.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling print and digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.