Local Advertising in Houston, TX

Whether you own a beauty salon in The Woodlands, manage an auto repair shop in Katy or run a medical practice in Sugar Land, there’s a better way to advertise in Houston: digital marketing and direct mail. Results are tangible and trackable. Valpak of Greater Houston can help you target your best customers from the 670,000 high-income households that receive our local coupon ads each month and the thousands more looking for your business online. These aren’t any households, either! Valpak consumers have 32% more income and 25% more purchasing power than the U.S. average. Check out our product and services and contact your Houston advertising consultant for a free marketing analysis today.

Small Business Marketing in Greater Houston

As the most populous city in Texas, everything really is bigger in Houston, including the love shown to small businesses. Houston is considered a “surge city” for small businesses and the Space City ranks fourth in friendliness for small business owners. The more businesses there are, the fiercer the competition, which is why so many rely on marketing agencies in Houston to share their message of value with consumers. Doing a simple search for “top advertising agencies in Houston” might put you off the agency hunt altogether, as top search results are simply ad agency lists with no specifics on which solutions each agency provides or what they can deliver in terms of marketing ROI. It’s a time-consuming process and your efforts are best spent elsewhere.

What your Houston small business really needs is a marketing partner that understands your industry, our marketplace and what works to drive local consumers to your business. That’s Valpak of Greater Houston. And it all starts with our targeted direct mail. If you’re interested in advertising across the Lone Star State, we reach more than 2.4 million consumers every month in areas such as Austin, Dallas, Greater Fort Worth and San Antonio.

Houston Direct Mail Advertising for Businesses

Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Many of Valpak’s Houston advertising clients once relied solely on digital marketing. That is, until they realized how crowded this advertising vertical has become and the ROI results they could achieve from layering targeted direct mail into their advertising plan. With Valpak, your direct mail ad is individually printed. You’re not sharing ad space with other advertisers, so you get increased visibility and our targeting capabilities prequalify your leads for you. The great thing about direct mail is it can stir up interest in consumers who weren’t necessarily looking for your business. If you’ve never tried print advertising before, start with Valpak. Nobody knows this marketing channel better than us. Our direct mail products include:

Direct Mail Coupons

Reach new consumers with our best-selling direct mail format. Coupons are mini billboards that incentivize local consumers to try and come back to your business. Custom design your own insert or choose from hundreds of proven designs. Through 50+ years of historical data, we can recommend the best offer for your business depending on the industry and time of year. Your Valpak of Greater Houston marketing team can also help you determine the optimal frequency and reach of your campaign as well as the results you can expect to achieve.

Flyers & Circulars

Local businesses that need more advertising space than our traditional coupon insert should seriously consider adding flyers and circulars to their direct mail marketing strategy. Consumers can’t help but notice these larger print formats. Use flyers and circulars to promote your seasonal events (anniversaries, sales, etc.). They also work well for community business organizations, multilocation businesses wanting to target around underperforming stores or businesses that need bulk orders to hand out at trade shows, industry expos or in-store for customers.

Postcards

Achieve maximum response for your marketing dollar by integrating postcards into your Blue Envelope program. You can reach new territories, promote time-sensitive events and seasonal offerings with messaging and formats tailored to your brand. With 1-to-1 custom postcards, you can reach every household in desired ZIP codes (no mailing list required), choose your target customer from 300 specific demographics/behaviors, use your own customer list to retain/win back clients or introduce your business to consumers who’ve recently moved to your area.Event postcards are an automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in. If you’re new to solo direct mail/postcards, neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.

Contact your Valpak of Greater Houston advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 670,000 qualified households in Houston and surrounding communities for as little as pennies per household.