As the most populous city in Texas, everything really is bigger in Houston, including the love shown to small businesses. More than 99% of Houston businesses are considered small and the Space City ranks 15th in friendliness for small business owners. The more businesses there are, the fiercer the competition, which is why so many rely on marketing agencies in Houston to share their message of value with consumers. Doing a simple search for “top advertising agencies in Houston” might put you off the agency hunt altogether, as top search results are simply ad agency lists with no specifics on which solutions each agency provides or what they can deliver in terms of marketing ROI. It’s a time-consuming process and your efforts are best spent elsewhere.
Advertising committees such as AAF-Houston focus on improving the industry, providing networking and job opportunities. Of the larger advertising agencies in Houston, some just don’t offer direct mail advertising (LoveAdv), while others focus on big brands with even bigger budgets (Adcetera, MMI Agency). What your Houston small business really needs is a marketing partner that understands your industry, our marketplace and what works to drive local consumers to your business. That’s Valpak of Greater Houston. And it all starts with our hyper-focused targeting:
Choose Valpak for your Houston advertising to target your marketing audience by geography, demographics and purchase behaviors. Compared to the average Greater Houston consumer, our audience has 47% higher average household incomes and spends:
Wouldn’t you like to meet them? Contact your local Valpak for Houston advertising tailored to your business industry, marketing goals and budget requirements. We’ll show you how advertising in Valpak with a top-performing offer to your core audience at the right frequency can provide marketing success like you’ve never experienced. Because The Blue Envelope® is a shared direct mailer, businesses split the cost of each mailing, making direct mail advertising more affordable for each business.
1. Claritas data with current year projections. November 2018.
Every day, the average Houston consumer is exposed to thousands of ads. As a business owner, how do you break through the noise and ad blindness? Billboard advertising on the Inner Loop, Beltway or Grand Parkway has gained in popularity for its mass-reach capabilities in our auto-dependent city. While reach is certainly essential to a successful ad campaign, it’s shouldn’t be your only consideration. Ask yourself:
There’s a better way to advertise in Houston: digital marketing and direct mail. Results are tangible and trackable. Valpak of Greater Houston can help you target your best customers from the 640,000 high-income households that receive our local coupon ads each month and the thousands more looking for your business online. Check out our product and services and contact your Houston advertising consultant for a free marketing analysis today.
60% of people expect brands to provide “information they need when they need it” but less than half feel brands are delivering. It’s essential for your business to select a Houston advertising and marketing agency that understands the immediacy demanded by today’s shoppers. One that advocates for omnichannel marketing to reach consumers no matter where they are in the purchase journey. Together, direct mail and digital advertising give consumers the freedom to evaluate and purchase from your business via their preferred channel, which only serves to increase the ROI of your marketing efforts. While Valpak is best known for its direct mail prowess, we’re also the local digital marketing gurus. Our team has the great distinction to be recognized as a Google Premier Partner for our expertise in Google Ads and all things digital. We can help you determine which of these Houston digital marketing services would best benefit your business.
Many of Valpak’s Houston advertising clients once relied solely on digital marketing. That is, until they realized how crowded this advertising vertical has become and the ROI results they could achieve from layering targeted direct mail into their advertising plan. With Valpak, your direct mail ad is individually printed. You’re not sharing ad space with other advertisers, so you get increased visibility and our targeting capabilities prequalify your leads for you. The great thing about direct mail is it can stir up interest in consumers who weren’t necessarily looking for your business. And Valpak has the national awareness that other Houston advertising agencies simply can’t offer. If you’ve never tried print advertising before, start with Valpak. Nobody knows this marketing channel better than us. We’ve been helping local businesses succeed with print advertising for more than 50 years. Check out our direct mail portfolio:
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
“We actually generated about 500 leads last year from Valpak, which is great. We love all the income that has come in from all of those leads and generated into clients, so it’s positively boosted all of our business. Valpak is seen as a trusted source.”
Kate Swarthout, Marketing Director, AquaGuard Foundation
Reach 640,000 targeted households monthly in Greater Houston, including Katy, Cypress, Tomball, The Woodlands, Conroe, Kingwood, Humble, Atascocita, Sugar Land, Pearland, Clear Lake, Friendswood and League City with Valpak of Greater Houston.
|Copy Deadline||Households Reached|
|May. Schedule||2019 Mail Dates||May. 16 2019||Estimated In-Home Date||May. 20 2019||Copy Deadline||Apr. 30 2019||Households Reached||640,000|
|Jun. Schedule||2019 Mail Dates||Jun. 13 2019||Estimated In-Home Date||Jun. 17 2019||Copy Deadline||May. 28 2019||Households Reached||640,000|
|Jul. Schedule||2019 Mail Dates||Jul. 18 2019||Estimated In-Home Date||Jul. 22 2019||Copy Deadline||Jul. 2 2019||Households Reached||640,000|
|Aug. Schedule||2019 Mail Dates||Aug. 15 2019||Estimated In-Home Date||Aug. 19 2019||Copy Deadline||Jul. 30 2019||Households Reached||640,000|
|Sep. Schedule||2019 Mail Dates||Sep. 12 2019||Estimated In-Home Date||Sep. 16 2019||Copy Deadline||Aug. 27 2019||Households Reached||640,000|
|Oct. Schedule||2019 Mail Dates||Oct. 17 2019||Estimated In-Home Date||Oct. 21 2019||Copy Deadline||Oct. 1 2019||Households Reached||640,000|
|Nov. Schedule||2019 Mail Dates||Nov. 14 2019||Estimated In-Home Date||Nov. 18 2019||Copy Deadline||Oct. 29 2019||Households Reached||640,000|
|Dec. Schedule||2019 Mail Dates||Dec. 7 2019||Estimated In-Home Date||Dec. 10 2019||Copy Deadline||Nov. 19 2019||Households Reached||640,000|
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