Whether you own a beauty salon in The Woodlands, manage an auto repair shop in Katy or run a medical practice in Sugar Land, there’s a better way to advertise in Houston: digital marketing and direct mail. Results are tangible and trackable. Valpak of Greater Houston can help you target your best customers from the 640,000 high-income households that receive our local coupon ads each month and the thousands more looking for your business online. These aren’t any households, either! Valpak consumers have 46% more income and 42% more purchasing power than the local average.1 Check out our product and services and contact your Houston advertising consultant for a free marketing analysis today.
As the most populous city in Texas, everything really is bigger in Houston, including the love shown to small businesses. Houston is considered a “surge city” for small businesses and the Space City ranks tenth in friendliness for small business owners. The more businesses there are, the fiercer the competition, which is why so many rely on marketing agencies in Houston to share their message of value with consumers. Doing a simple search for “top advertising agencies in Houston” might put you off the agency hunt altogether, as top search results are simply ad agency lists with no specifics on which solutions each agency provides or what they can deliver in terms of marketing ROI. It’s a time-consuming process and your efforts are best spent elsewhere.
What your Houston small business really needs is a marketing partner that understands your industry, our marketplace and what works to drive local consumers to your business. That’s Valpak of Greater Houston. And it all starts with our targeted direct mail.
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Many of Valpak’s Houston advertising clients once relied solely on digital marketing. That is, until they realized how crowded this advertising vertical has become and the ROI results they could achieve from layering targeted direct mail into their advertising plan. With Valpak, your direct mail ad is individually printed. You’re not sharing ad space with other advertisers, so you get increased visibility and our targeting capabilities prequalify your leads for you. The great thing about direct mail is it can stir up interest in consumers who weren’t necessarily looking for your business. If you’ve never tried print advertising before, start with Valpak. Nobody knows this marketing channel better than us. Our direct mail products include:
Reach new consumers with our best-selling direct mail format. Coupons are mini billboards that incentivize local consumers to try and come back to your business. Custom design your own insert or choose from hundreds of proven designs. Through 50+ years of historical data, we can recommend the best offer for your business depending on the industry and time of year. Your Valpak of Greater Houston marketing team can also help you determine the optimal frequency and reach of your campaign as well as the results you can expect to achieve.
Local businesses that need more advertising space than our traditional coupon insert should seriously consider adding flyers and circulars to their direct mail marketing strategy. Consumers can’t help but notice these larger print formats. Use flyers and circulars to promote your seasonal events (anniversaries, sales, etc.). They also work well for community business organizations, multilocation businesses wanting to target around underperforming stores or businesses that need bulk orders to hand out at trade shows, industry expos or in-store for customers.
Available in mini, standard and oversize versions, as well as uncoated finishes and various paper thicknesses, cardstock solutions serve a variety of purposes – from Business Reply Mail to customer loyalty cards. You can easily monitor redemptions with cardstock via a unique code on each piece that enables you to track response by geography and ensure one-time use when necessary. Match back to a consumer’s address is also available to identify which households have redeemed your offers.
Achieve maximum response for your marketing dollar by integrating postcards into your Blue Envelope program. You can reach new territories, promote time-sensitive events and seasonal offerings with messaging and formats tailored to your brand. With custom postcards, you can reach every household in desired ZIP codes (no mailing list required), choose your target customer from 300 specific demographics/behaviors, use your own customer list to retain/win back clients or introduce your business to consumers who’ve recently moved to your area.
If you’re new to solo direct mail, Valpak PlusOneTM is an affordable alternative to custom postcards. PlusOne mails with, but not inside, the Valpak envelope to the same high-income households. Best of all, only one piece mails per mailing area so your ad will stand out from the competition!
1. Compared to the average Greater Houston consumer. Claritas data with current year projections, May 2020.
60% of people expect brands to provide “information they need when they need it” but less than half feel brands are delivering. It’s essential for your business to select a Houston advertising and marketing agency that understands the immediacy demanded by today’s shoppers. One that advocates for omnichannel marketing to reach consumers no matter where they are in the purchase journey.
Together, direct mail and digital advertising give consumers the freedom to evaluate and purchase from your business via their preferred channel, which only serves to increase the ROI of your marketing efforts. While Valpak is best known for its direct mail prowess, we’re also the local digital marketing gurus. Our team has earned Google Premier Partner status for extensive knowledge in Google Ads and all things digital. We can help you determine which of these Houston digital marketing services would best benefit your business.
Your business website should show and tell your story, your way! Our team of web development experts will work with you to help you tell your best story to the most people. Choose from a templated website or create your own design with custom content, colors, photos and more. We build your website to be mobile-friendly and responsive to the screen size on which its viewed (smartphone, desktop, laptop, tablet). From hosting and domain registration to tracking, reporting and analytics, everything you need for a robust website is included.
Search engine marketing (SEM) is internet advertising placement used to direct traffic to a website, typically displayed on search engine results pages. Advertisers bid on keyword phrases relevant to their target market and pay the host each time their ad is clicked. Paid search is one of the quickest methods to help a website actively compete online. We increase or decrease keyword bids on an hourly basis, ensuring your marketing dollars are hyper-focused when and where consumers are searching for the products or services you offer.
Search engine optimization (SEO) can increase the quality and quantity of organic (unpaid) traffic to your website. By optimizing the content on your website, you’ll improve the visibility of your business in search engine results. In addition to keyword research and Google algorithm monitoring, our SEO services include optimizing site tags, titles, text, photos and videos and submitting your website to various directories. Results are monitored with the assistance of Google Analytics and other reporting tools. Start driving more traffic to your website today.
Display advertising utilizes the vast reach of the Google Display Network and YouTube to advertise your business to potential consumers who are viewing similar or related content on other sites. Display ads help you find new customers and engage with your existing customers through targeting. You can even remarket to people who’ve recently visited your website or app. There are multiple packages available, based on your ad budget and marketing need. Talk to your Valpak advertising team to explore this digital marketing service.
Social media marketing should utilize fresh, relevant content to expand the reach of your brand and message to your ideal demographic. Choose Valpak to grow your fan base on Facebook, Twitter and Google+. You’ll work with your own social media manager to discuss account creation/branding, content strategy, posting schedules and other optimization efforts for success. We’ll help you make the most of your social media accounts to have real conversations with your fans and followers. Boosted posts and reporting/analytics are included in all packages.
Local businesses are happy they chose to partner with Valpak for direct mail in the Space City. Check out our local coupons page to see the Houston businesses that advertise with us, including these companies you see below:
Valpak’s marketing consultants are experienced in helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Follow us on Facebook and Twitter to get to know us better and see what our clients have to say about partnering with Valpak for their marketing and advertising needs.
“We actually generated about 500 leads last year from Valpak, which is great. We love all the income that has come in from all of those leads and generated into clients, so it’s positively boosted all of our business. Valpak is seen as a trusted source.” – Kate Swarthout, Marketing Director, AquaGuard Foundation
Leverage Valpak of Greater Houston’s tracking tools to measure your ROI with confidence and learn exactly who is responding to your campaign. We can help you track proof of performance with unique performance tracking metrics, so you get insights about:
Grow your business affordably and effectively with Valpak. Get into the hands of qualified households in Katy, Cypress, Tomball, The Woodlands, Conroe, Kingwood, Humble, Atascocita, Sugar Land, Pearland, Clear Lake, Friendswood and League City and surrounding communities in Greater Houston.
From direct mail coupons to solo direct mail, ad space that fits your business at prices that fit your budget.
Robust digital marketing solutions, including website development and SEM, from a Google Premier Partner.
Performance tracking of your direct mail and digital advertising campaigns to prove return on investment.
Contact your Valpak of Greater Houston advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 640,000 qualified households in Houston and surrounding communities for as little as pennies per household.
|Copy Deadline||Households Reached|
|Jul. Schedule||2020 Mail Dates||Jul. 16 2020||Estimated In-Home Date||Jul. 20 2020||Copy Deadline||Jun. 30 2020||Households Reached||640,000|
|Aug. Schedule||2020 Mail Dates||Aug. 13 2020||Estimated In-Home Date||Aug. 17 2020||Copy Deadline||Jul. 28 2020||Households Reached||640,000|
|Sep. Schedule||2020 Mail Dates||Sep. 10 2020||Estimated In-Home Date||Sep. 14 2020||Copy Deadline||Aug. 24 2020||Households Reached||640,000|
|Oct. Schedule||2020 Mail Dates||Oct. 15 2020||Estimated In-Home Date||Oct. 19 2020||Copy Deadline||Sep. 29 2020||Households Reached||640,000|
|Nov. Schedule||2020 Mail Dates||Nov. 12 2020||Estimated In-Home Date||Nov. 16 2020||Copy Deadline||Oct. 27 2020||Households Reached||640,000|
|Dec. Schedule||2020 Mail Dates||Dec. 7 2020||Estimated In-Home Date||Dec. 10 2020||Copy Deadline||Nov. 17 2020||Households Reached||640,000|
|Jan. Schedule||2020 Mail Dates||Jan. 14 2021||Estimated In-Home Date||Jan. 19 2021||Copy Deadline||Dec. 29 2020||Households Reached||640,000|
|Feb. Schedule||2020 Mail Dates||Feb. 11 2021||Estimated In-Home Date||Feb. 16 2021||Copy Deadline||Jan. 26 2021||Households Reached||640,000|
|Mar. Schedule||2020 Mail Dates||Mar. 11 2021||Estimated In-Home Date||Mar. 15 2021||Copy Deadline||Feb. 23 2021||Households Reached||640,000|
|Apr. Schedule||2020 Mail Dates||Apr. 15 2021||Estimated In-Home Date||Apr. 19 2021||Copy Deadline||Mar. 30 2021||Households Reached||640,000|
|May. Schedule||2020 Mail Dates||May. 13 2021||Estimated In-Home Date||May. 17 2021||Copy Deadline||Apr. 27 2021||Households Reached||640,000|
|Jun. Schedule||2020 Mail Dates||Jun. 10 2021||Estimated In-Home Date||Jun. 14 2021||Copy Deadline||May. 25 2021||Households Reached||640,000|
|Jul. Schedule||2020 Mail Dates||Jul. 15 2021||Estimated In-Home Date||Jul. 19 2021||Copy Deadline||Jun. 29 2021||Households Reached||640,000|
|Aug. Schedule||2020 Mail Dates||Aug. 12 2021||Estimated In-Home Date||Aug. 16 2021||Copy Deadline||Jul. 27 2021||Households Reached||640,000|
|Sep. Schedule||2020 Mail Dates||Sep. 9 2021||Estimated In-Home Date||Sep. 13 2021||Copy Deadline||Aug. 23 2021||Households Reached||640,000|
|Oct. Schedule||2020 Mail Dates||Oct. 14 2021||Estimated In-Home Date||Oct. 18 2021||Copy Deadline||Sep. 28 2021||Households Reached||640,000|
|Nov. Schedule||2020 Mail Dates||Nov. 11 2021||Estimated In-Home Date||Nov. 15 2021||Copy Deadline||Oct. 26 2021||Households Reached||640,000|
|Dec. Schedule||2020 Mail Dates||Dec. 6 2021||Estimated In-Home Date||Dec. 9 2021||Copy Deadline||Nov. 16 2021||Households Reached||640,000|
Valpak of Greater Houston is an independently owned Valpak franchise.
Valpak costs as little as 3 to 5 cents per household in Houston. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Houston area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Valpak mails to 640,000 top households each month in Greater Houston, including Katy, Cypress, Tomball, The Woodlands, Conroe, Kingwood, Humble, Atascocita, Sugar Land, Pearland, Clear Lake, Friendswood and League City. View the Houston area map and schedule.
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Houston. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Houston area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and PlusOne™ postcards also reach an audience in Houston with 46% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Greater Houston area, check out our customizable postcards.
You bet it does! Your Valpak rep in Houston will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.
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